{"id":3508,"date":"2017-08-07T03:05:36","date_gmt":"2017-08-07T10:05:36","guid":{"rendered":"http:\/\/coyotecommunications.com\/coyoteblog\/?p=3508"},"modified":"2017-07-27T08:17:43","modified_gmt":"2017-07-27T15:17:43","slug":"hootsuite","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2017\/08\/hootsuite\/","title":{"rendered":"schedule social media posts? use with caution"},"content":{"rendered":"

\"\"<\/a>I\u2019ve been using social media before it was called social media: I was a heavy user of USENET newsgroups back in the 1990s, and moderated the soc.org.nonprofit group for a few years. USENET was all about interaction with others and networking – but in text-based formats. As a result of that experience, I\u00a0learned early so, so much about using the Internet both for promotions and for engagement: it gave me terrific grounding for using modern social media tools (and least I think so). As a one-person shop with no permanent agency affiliation, no best selling book and no big media splash, I\u2019ve done pretty well at attracting followers on both Twitter<\/a> and Facebook<\/a>.<\/p>\n

I use tools like Hootsuite<\/a> to pre-program tweets to Twitter and status updates to Facebook and GooglePlus<\/a>, but I don\u2019t overly-rely on those tools: I still take at least a couple of hours every<\/em> week to scroll through those I follow on Twitter and to read updates, to retweet things, to reply to posts, etc. I also pick one of my Twitter lists<\/a> every week to read through and do the same. I wish it was as easy to do that on Facebook, but that\u2019s another blog\u2026<\/p>\n

That said, I do use Hootsuite to pre-program tweets and Facebook page posts. I do this days, weeks, even months in advance. And I\u2019ve been doing something in the last several weeks that seems to attract a lot more likes, followers and interactions<\/strong> for me: choosing my own social media theme for a day<\/strong>, and programming posts, especially tweets, once an hour around that theme, for 4-5 hours on that one day.<\/p>\n

Creating tweets and other social media messages around a theme for the day doesn\u2019t require me to create new information: I choose themes based on pages on my web site and posts on my blog that I would love for people to visit or revisit. Some days, I tweet about the same web page or blog post four times, but always with different keywords<\/a> and a different description.<\/p>\n

Some of the day-long themes I\u2019ve tweeted around:<\/p>\n