{"id":250,"date":"2011-11-07T15:37:57","date_gmt":"2011-11-07T15:37:57","guid":{"rendered":"http:\/\/coyoteblog.posterous.com\/your-org-can-benefit-from-2012-international"},"modified":"2020-02-11T08:19:56","modified_gmt":"2020-02-11T16:19:56","slug":"your-org-can-benefit-from-2012-international","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2011\/11\/your-org-can-benefit-from-2012-international\/","title":{"rendered":"Your org can benefit from &#8220;2012 International Year of&#8230;&#8221;"},"content":{"rendered":"<p>Each year has various theme designations from the United Nations General Assembly. So far, 2012 is:<\/p>\n<p><a href=\"http:\/\/social.un.org\/coopsyear\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Year of Cooperatives<\/a>. Organizations focused on microfinance, rural business development, small farmers and all organizations that support <a href=\"http:\/\/en.wikipedia.org\/wiki\/Cooperative\" target=\"_blank\" rel=\"noopener noreferrer\">co-ops \/ cooperative enterprises<\/a> should already be planning what they are going to  do to leverage this year&#8217;s designation to promote their work and the  needs of those they serve. Credit unions and even <a href=\"http:\/\/www.rei.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">REI<\/a> need to be  thinking about leveraging the <a href=\"http:\/\/social.un.org\/coopsyear\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Year of Cooperatives<\/a> as well!<\/p>\n<p><a href=\"http:\/\/www.sustainableenergyforall.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Year of Sustainable Energy for All<\/a>. Organizations focused on food production, health, climate change, jobs, the environment and, ofcourse, sustainable or alternative energy should already be planning what they are going to  do to leverage this year&#8217;s designation to promote their work and the  needs of those they serve.&nbsp;<\/p>\n<p>More designations may come.<\/p>\n<p>Your nonprofit, non-governmental organization (NGO), charity, grassroots organization or even government agencies doesn&#8217;t have to have a mission specifically-focused on these themes to leverage them for your own organization&#8217;s use:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.wagggsworld.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Girl Scouts \/ Girl Guides<\/a>, or a class or club at a school, could engage in various activities to highlight cooperatives or sustainable energy or for their membership to learn about such.<\/li>\n<li>A local business association could highlight area cooperatives or local companies focused on alternative energy on its web site, or create a media guide for the press on such, so that there is a local angle in the media regarding these international designations.<\/li>\n<li>A <a href=\"http:\/\/en.wikipedia.org\/wiki\/Utility_cooperative\" target=\"_blank\" rel=\"noopener noreferrer\">utility cooperative<\/a> could issue a media guide or create a section on its web site to highlight either International Year theme (or both!).<strong><\/strong><\/li>\n<li>Any environmentally-focused organization could leverage the themes of either day to talk about their work or their concerns in an event, a press conference or a dedicated page on their web site.<\/li>\n<\/ul>\n<p><strong>You can use these designations to tie in your organization&#8217;s  events and  programs, through issuing press  releases, writing op-ed  pieces for  local media, blogging on a related topic, offering yourself  for  interviews to radio and TV, or even holding a special event.<\/strong> By doing so, you  increase the chance of your organization coming to the  attention of  anyone doing a search online for information about these international year designations.<\/p>\n<p>Also, look for <a href=\"http:\/\/www.coyotecommunications.com\/culture\/microblog.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter tags<\/a> that are trending on these topics, so can have your Tweets reach an even wider audience.<\/p>\n<p>For a list of these UN days, weeks, years and decades, see either <a href=\"http:\/\/portal.unesco.org\/en\/ev.php-URL_ID=7588&amp;URL_DO=DO_TOPIC&amp;URL_SECTION=201.html\">this part of the UNESCO web site<\/a> or <a href=\"http:\/\/www.unac.org\/en\/news_events\/un_days\/international_years.asp\"> this page by the UN Association of Canada<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year has various theme designations from the United Nations General Assembly. So far, 2012 is: International Year of Cooperatives. Organizations focused on microfinance, rural business development, small farmers and all organizations that sup&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[47,116,117,118,175,181,315,471,472,511,512],"class_list":["post-250","post","type-post","status-publish","format-standard","hentry","category-community-volunteer-engagement","tag-alternative","tag-coop","tag-cooperative","tag-cooperatives","tag-energy","tag-environment","tag-nations","tag-sustainability","tag-sustainable","tag-united","tag-unitednations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3fFJB-42","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":1,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":5398,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/250\/revisions\/5398"}],"wp:attachment":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}