{"id":165,"date":"2012-01-17T20:25:42","date_gmt":"2012-01-17T20:25:42","guid":{"rendered":"http:\/\/coyoteblog.posterous.com\/use-the-linkedin-events-function"},"modified":"2020-02-11T08:24:27","modified_gmt":"2020-02-11T16:24:27","slug":"use-the-linkedin-events-function","status":"publish","type":"post","link":"https:\/\/coyotecommunications.com\/coyoteblog\/2012\/01\/use-the-linkedin-events-function\/","title":{"rendered":"Use the LinkedIn Events Function!"},"content":{"rendered":"

A followup to my recent blog about using Facebook to promote events<\/a>.<\/p>\n

Your nonprofit organization, non-governmental organization (NGO), school, government agency or other mission-based program is missing another BIG outreach opportunity for its events if you are not also<\/em> listing your public events on LinkedIn<\/a><\/strong> as well as Facebook.<\/p>\n

If your organization is hosting a conference, an open house, a class, a volunteer orientation or other public event, these need to be listed on LinkedIn<\/strong>. Unlike Facebook, which is a social<\/em> networking site, LinkedIn is a professional<\/em> networking site: people are linked by their connections through work or volunteering – and that means you reach people with particular skill sets or professional associations when an employee, volunteer, conference attendee, etc. notes his or her attendance to your event on LinkedIn.<\/p>\n

Your employees should feel quite comfortable noting their attendance to your organization’s events, since the activity is a part of their job rather than their social life. Volunteers should also be encouraged to acknowledge their attendance via LinkedIn to events you have posted there. <\/p>\n

Make it clear if RSVPing via LinkedIn is or is NOT the official way to RSVP; attendees may still have to RSVP through traditional channels (filling out an online form on your web site, calling the organization, paying a registration fee, etc.). Also make it clear how public the event is; if someone needs to already be a volunteer that has gone through an orientation, or a registered student, or a registered conference attendee, note that on the LinkedIn posting.<\/p>\n

This is all easy to do – and it’s a great online volunteering assignment: an online volunteer can input all of this month’s, or this year’s, information for you. The only requirement for you is that you provide that volunteer very detailed information about your events, and you review the information after the volunteer has uploaded it, to ensure the information is correct.<\/p>\n

When I’m going to attend a conference, or present a workshop, I really like showing that attendance on LinkedIn<\/a> – it’s a way to show how busy I am, what I’m doing, etc., as well as to encourage professional and volunteer colleagues to attend as well. Often, I have to create the event myself, because no one from the organization has listed it already. What a missed opportunity for these organizations! So, just as I said regarding using Facebook to publicize events<\/a>: get busy! And keep your info up-to-date!<\/p>\n","protected":false},"excerpt":{"rendered":"

A followup to my recent blog about using Facebook to promote events. Your nonprofit organization, non-governmental organization (NGO), school, government agency or other mission-based program is missing another BIG outreach opportunity for its eve…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,14],"tags":[189,195,283,322,346,394],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-community-relationsoutreach","category-tech-tools","tag-events","tag-facebook","tag-linkedin","tag-networking","tag-outreach","tag-publicity"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3fFJB-2F","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":1,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":5404,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/posts\/165\/revisions\/5404"}],"wp:attachment":[{"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coyotecommunications.com\/coyoteblog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}