Revised March 15, 2006

Is Your Staff "Walking the Talk"
Re: Your Organization's Online Activities?

(Does Your Staff Use Your Own Public Online Services?)

Mission-based organizations launch all sorts of online activities for remote staff and volunteers, for clients, and/or for the general public. For instance, they may have online discussion groups, an intranet where staff and volunteers can share profiles about themselves and updates about their work with each other, or an online service that is promoted as central to the organization's mission and identity.

But is your staff showing leadership in using these online tools themselves? Are they "Walking the Talk" regarding your organization's online activities? If staff at your headquarters aren't using your intranet, for instance, why should your field staff? If staff members aren't checking in regularly to your public online services, how can they promote it to potential funders and to others?

For those who use the Net to teach students in remote locations: are the online profiles of your staff, teachers and tutors all up-to-date, for easy access by the students? If your staff and instructors aren't using your online services, why should your students?

Are you a "techno-hypocrite"? Is your organization promoting online tools that your staff doesn't use themselves?

If your organization is to use an online forum successfully, all staff must embrace it. From the person who answers your phone to your executive director, everyone at your organization should have FIRST HAND experience using your organizations online programs and services, and this use should be tracked and evaluated regularly.

For instance:

"Walk the Talk" regarding your tech use. Don't be a "techno-hypocrite." If your staff shows leadership in using your organization's services, then the remote staff and volunteers, students or the general public you are trying to reach will embrace the services as well.

Also see:


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