Tag Archives: transparent

What should be on a political web site

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I’m a stickler for nonprofit organizations being as transparent as possible, well beyond what is required by law, regarding their financing, spending and staffing. As mission-based organizations, with missions that are supposed to benefit people and/or our environment, being accountable not only to donors but to all the public at large is crucial in showing credibility and ethics. Many in the for-profit/corporate and political sphere are threatened by the work of such organizations – nonprofits, NGOs, community-based organizations, etc. – and they can use an organization’s perceived lack of transparency about certain information to feed the public’s distrust of such organizations. Nonprofits can head this office by sharing as much info as possible on their web site about who they are and what they do.

I think a nonprofit, NGO, etc. should have on its web site:

  • a list of its board of directors
  • a list of its staff, at least senior staff, and their credentials
  • a statement of when the organization was founded and why
  • a list of key activities and accomplishments since the organization was founded
  • a statement regarding how much money it raised or earned in the last fiscal year and how much it spent, and at least a general idea on what it spent that money on

There have been nonprofits that I have seriously thought about giving a donation to, but when I go to their web site, they don’t have this basic info, so I don’t donate. I wonder how many other donations these nonprofits have missed out on because of this lack of info? There’s even more I think should be on a nonprofit’s web site, like complete information about volunteering, but that’s another blog.

I apply this rule about mandatory information that must be on a web site to political organizations and political candidates I’m interested in as well. No matter how passionately I feel in support of a candidate or a viewpoint, I want to know who is running things and how the money will be spent, even a general idea. You want me to donate to so-and-so so they can win an election? What are you going to spend the money on? In particular, how much will go to paying for TV time, radio time, flyers, web site development, etc., and how much is going to be paid to consultants for their ideas? What percentage of your staffing is by paid consultants and what percentage is by unpaid volunteers? And if you are a political organization, when were you founded, who is staffing the organization, and how did you pick the candidates you have suggested in your voter guide?

Another tip for political organizations: when someone comes to my door and says they are from such-and-such organization, and they want me to sign a petition about judicial reform or some new law or whatever, I am more likely to listen to that person if he or she says, “I am a volunteer with so-and-so.” Knowing someone is a volunteer, not a paid political person, gives whatever that person says much more weight with me. A volunteer is giving up precious time, often on a weekend, to reach out to me about a person or a cause – that’s how passionate that person feels about that candidate or ballot measure or whatever. And that carries a huge amount of weight with me. A paid person is the same as an ad on TV, and I just shrug, take the info and usually cut them off – I’d prefer to look up the candidate or issue myself in my own time.

Also see:

If I can’t find what I’m looking for on your web site, who else can’t?

Use Your Web Site to Show Your Accountability and To Teach Others About the Nonprofit / NGO / Charity Sector!

REQUIRED Volunteer Information on Your Web Site

Beware those charity rating sites

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Very few nonprofits hand out cash to people. Instead, they provide services. Those services could be just about anything: nutritious food for people who can’t afford to feed themselves, live theater, counseling for people who have been victims of domestic violence, shelter for unwanted animals, job training for people desperate to enter or re-enter the workforce, day care activities for people with severe disabilities, and on and on and on.

Many of these services are designed, overseen or provided by professionals — people who have the training and experience to provide specialized services. These nonprofit professionals are just like those in any for-profit profession: they have spent a lot of money on their education and training, they have bills to pay, they have health care costs, they want to be able to buy homes and put their kids through school, they need a retirement plan, etc. And to keep the best people, nonprofits have to pay competitive salaries (and their competition isn’t just nonprofits — its businesses as well).

All of these organizations have rent to pay, equipment and supplies to buy (copy machines, computers, paper, furniture), insurance and utlities to pay for, and on and on.

What about any of these costs isn’t related to program costs? A copy machine may mean the difference between serving 1000 people as opposed to just 100. A trained social worker with a Master’s degree may mean the difference in providing a job counseling program and not providing one at all. A paid, full-time manager of volunteers may mean the difference between involving 100 volunteers and just a dozen or less.

With all that in mind, I have a lot of skepticism for claims that nonprofits give too much to administative costs, as well as for grading systems that are focused mostly on financial reports and not-so-much on the results of a nonprofit’s work. Some nonprofits have told me that they have been forced to hire a revolving door of short-term consultants instead of full time employees because, the way sites charity rating organizations or the way funders count administrative costs, a consultant can be counted as a program cost, but an employee, doing exactly the same work, is considered administrative.

As the Nonprofit Quarterly put it recently, “With one holiday giving article after another urging donors to do their homework on charities, it would be nice to believe that those that set themselves up to inform donors would take care not to do harm.”

Here’s some of the many criticisms of these charity rating sites:

Here’s my advice: when evaluating a charity, look for accredication by professional bodies, such as the Council of Accreditation. Look for membership in national or international networks. Look at what the organization says it does; don’t just look at activities – look at results. Look to see if they involve volunteers — not because volunteers are “free” and replace paid staff but, rather, because volunteers prove community investment in the organization. If you don’t see this documented on the organization’s web site, email the organization and ask for it.

But remember that many large donors refuse to fund administrative costs, and that means the organization may not have the funding to hire the staff that would be needed to provide the level of detail regarding its programs you and others may want — because, you know, that’s an administrative cost.