Tag Archives: television

Press relations tip from a person I loathe

There is an activist that I loathe, a spokesperson for causes that go against everything I believe in. When I would hear or see him speak, my blood would boil. I’m not going to say his name because I do not want to give what he stands for any spotlight whatsoever.

Before he passed away, he was everywhere in the media here in the USA: in newspaper articles, in TV programs, on the radio. Some days, I saw him multiple times across networks. And I would seethe and wonder: why do reporters and producers call this man all the time to comment on, well, anything at all? Why do they give him so much attention?

At some point, I heard a press person be asked this very question. And he said something along these lines, “Because he will always, always return our calls, within minutes of our calling. He places a priority on talking to us. Whether it’s national network or a tiny newspaper in a small town, he always talks almost immediately to any press person that asks for an interview or comment.”

It immediately made me think of all the times I told the Executive Director of wherever I was working that some reporter was on the phone, or had emailed, and wanted an interview or comment, and the agency head telling me “I don’t have time” or “I don’t want to” or “Yeah, just give me the info, I’ll call” but she or he never did. I thought of how often I have had to BEG a senior staff member to do a requested interview, how I’ve offered to sit in on the interview and answer any questions the director may not know. And I thought about how, later, after not doing these interview requests, these same people will complain about lack of coverage from the press.

I worked at the Williamstown Theatre Festival for two summers, the second time as the head of publicity, both times pre-Internet, and I got a lot of compliments about how much press coverage I was able to land for the shows. Someone asked me for my “secret”. And it was easy to answer: I treated the press as my customers. I would knock myself to get them absolutely anything they needed, no matter how tight the deadline. I also made sure, before the interview with the famous person, that the reporter had everything about the upcoming show that person would be in, with the key information – what, when, where and how to buy tickets – right up front. Whether it was Entertainment Tonight, the entertainment reporters from CNN, or a tiny community newspaper in Vermont, everyone got immediate callbacks, everyone got complete info, everyone got some kind of access, even if it wasn’t precisely, exactly the access they wanted. And I have to give kudos to the two Executive Directors I worked under, first Nikos Psacharopoulos and then Peter Hunt, both of whom would do absolutely any interview with the press they were asked to do, no matter how crazed they were with final rehearsals, no matter the absolutely horrid mood they were in.

Sure, some reporters were still hostile and wrote the negative stories they had every intention of writing before they ever called me. But for the most part, I really enjoyed working with the media at Williamstown, and I think they really enjoyed working with me, because they saw me as on their side – and never knew all the many things I was hoping they wouldn’t find out about and want to do a story on… I remain grateful that digital cameras nor camera phones existed at that time.

I realize this was more than 20 years ago, but I think it’s still the key to getting press coverage: treating the press as customers and making calling them back quickly a priority. Also, keep sending those “old fashioned” press releases: I still use them for nonprofits I work with, and they still work in getting coverage – or, at least, a mention.

One more lesson: the man I loathed also always had a message, always had something to say. He knew what his central message was for whatever media moment was offered. Some speakers get that naturally, but very often, communications managers have to brief and prep someone before an interview regarding such a central message. Executive Directors: listen to your communications manager, meet with them, work with them, and craft that central message well! The payoff for doing so is enormous.

Also see:

        • Basic Press Outreach for Not-for-Profit and Public Sector Organizations
          Like fundraising, press relations is an ongoing cultivation process. These are basic, low-cost/no-cost things you can do to generate positive attention from the media.
        • Daily, Mandatory, Minimal Tasks for Nonprofits on Facebook & Twitter
          There are a lot of nonprofits using Facebook and Twitter just to post to press releases. And if that’s how your nonprofit, NGO or government agency is using social media, then your organization is missing out on most of the benefits you could gain from such. Facebook, Twitter and other social media are all about engagement. This is a list of must-do social media tasks – these tasks take minutes, not hours.
        • Outreach Via the Internet for Mission-Based Organizations
          It’s more than just putting up a Web site; it involves finding and posting to appropriate Internet discussion groups, sending emails to current and potential customers, using online social networking… it’s pro-active, interactive and ongoing. Here’s how.
        • Your initiative should exploit UN days
          International days, weeks, years and decades, as designated by the United Nations General Assembly, offer excellent outreach opportunities for nonprofit organizations, non-governmental organizations (NGOs), civil society organizations, charities, government initiatives and other agencies focused on improving and enriching communities and individuals, as well as protecting the environment.
        • For Schools: You Should Be Using Social Media. Here’s How.
          This advice talks not only about exactly what your school should be posting to social media, but the consequences of not doing so, as well how to handle tough questions and criticism. It also links to legal advice.
        • Getting More Viewers for Your Organization’s Online Videos 
          Videos are a great way to represent your organization’s work, to show you make a difference, to promote a message or action that relates to your mission, etc. But just uploading a video isn’t enough to attract an audience. This page on my site offers specific steps that will get more views for your organization’s videos on YouTube.
        • Where Are Your Organization’s FAQs?
          Reporters love FAQs – frequently asked questions and their answers. Are yours on your web site?
        • Handling Online Criticism
          Online criticism of a nonprofit organization, even by its own supporters, is inevitable. It may be about an organization’s new logo or new mission statement, the lack of parking, or that the volunteer orientation being too long. It may be substantial questions regarding an organization’s business practices and perceived lack of transparency. How a nonprofit organization handles online criticism speaks volumes about that organization, for weeks, months, and maybe even years to come. There’s no way to avoid it, but there are ways to address criticism that can help an organization to be perceived as even more trustworthy and worth supporting.
        • Lessons for online outreach to nonprofits, NGOs & charities
          From working with the nonprofit Knowbility in 2017 & 2018.
        • Frank description of what it’s like to work in communications in the UN
        • My consulting services regarding communications and community engagement

Can fiction help us work better in humanitarian aid & development? Yes.

What can fiction teach people for working in humanitarian aid and development? Quite a lot! Fiction can build depth, richness and empathy to the concepts development professionals grapple with daily. Adaobi “Ada” Nkeokelonye explores this topic regularly via her blog, fictioningdevelopment.org. She finds surprising connections between fictional narratives and her day-to-day experience as a development professional. This interview with her from DevelopmentEx offers great background.

She’s worth following on Twitter: @adankeokelonye

Also see:

Aid workers in fiction – new ABC show in January in 2011

TV depictions of volunteerism

TV depictions of volunteerism

In addition to being highly amused at how television dramas portray international aid workers, I’m even more amused by certain comments made on various TV shows, mostly about comedy, about volunteerism.

I’ve been collecting quotes regarding volunteering and community service from various TV shows for a few years now: I hear one, usually on a re-run, and run scrambling to Google to find it if it was too long to write down. I know there are TONS of hilarious quotes from The Simpsons regarding volunteering and community service, but I can never find them online later… Here’s one that I was able to find soon after I heard it:

Homer: Community service? But that’s work! What about jail?
Judge: Community service!
Homer: No, I want to go to jail. Free food, tear drop tattoos, library books that come to you. I’ll serve anything but the community!

I didn’t hear this one, but found it online; it’s from from The Vampire Diaries:

Pageant contestant: Just because my DUI made my community service mandatory doesn’t mean I was any less committed.

Another I didn’t hear myself, but found online; it’s from Scrubs:

Dr. Kelso: Attention surgical residents still hoping to have a job next year. The annual blood drive is upon us, and I will be needing a volunteer to greet our donors as the hospital’s new mascot, the friendly hypodermic needle, Mr. Prick… We’ll probably change the name.

But by far, I’ve found the most quotes online regarding volunteering from The Office, a show I so adore. The first three are from the character Dwight:

Volunteerism is important. Every weekend I volunteer at the local animal shelter, they need a lot of help down there. Last Sunday I had to put down 150 pets by myself.

And I did not become a Lackawanna County volunteer sheriff’s deputy to make friends. And by the way, I haven’t.

One more from The Office – an exchange between two characters:

Ryan: Jim. I wanted to apologize… for how I treated you last year. I lost sight of myself and now that I’ve quit the rat race I’ve realized there’s so much more to life than being the youngest VP in the company’s history. I’ve even started volunteering. Giving back to the community.

Jim: Well that’s great. You’re talking about your court ordered community service?

Ryan: I don’t need a judge to tell me to keep my community clean.

Jim: But he did, right?

The most hilarious depiction of volunteerism I’ve ever seen? The entire episode of “The Old Man“, where Jerry and his friends volunteer to help senior citizens. It’s priceless. I wish nonprofit organizations had permission to use it in volunteer orientations and trainings.

All this came to mind because Susan Ellis is focusing her March hot topic on jokes regarding volunteerism. It’s even more great stuff to make you laugh on a Friday.

Aid workers in fiction – new ABC show in January

There’s nonfiction books and documentaries about humanitarian workers, but not many dramatizations. I suspect the lack of novels, movie dramas and TV show dramatizations about aid workers, both paid and volunteer, is not because audiences wouldn’t enjoy reading or seeing such; rather, it’s probably because of the difficultly of writing a story that isn’t stereotypical, formulaic, or patronizing: person from North America, Europe or Australia goes to a poor part of the world and helps poor people and experiences wacky cultural differences while learning from local people and growing personally as well. Roll credits. There’s also the big fear of insulting people in developing countries, showing them as needy, ignorant, ineffectual, childlike, etc. while the aid worker is always benevolent and knowledgeable.

Not that such fictionalizations aren’t tried, sometimes with success:

    • I think Northern Exposure did probably the best job of any work of fiction of showing an outsider coming into a ‘foreign” place to help: Dr. Fleischman wasn’t an international aid worker, but going from New York City to rural Alaska comes about as close as you can get, and the local people, including the indigenous people, were presented in a very respectful light, each character allowed to be quite individual, interesting and, yet, less-than-perfect (human!).
    • The Constant Gardener does a decent job showing just how powerless aid workers are amid the chaos of extreme poverty and the influence of much better funded entities and armed groups. I thought the episodes of ER in Season 9 and 10 when a few characters worked in the Congo did a similarly good job of showing such.
    • I adored the VISTA volunteer in the novel in The Milagro Beanfield War, for being so utterly naive and unprepared and finding his situation completely surreal – I’ve so been that person at various times over the years (and, for the record, VISTAs are much better prepared for their placements these days!).
    • The Poisonwood Bible does a fantastic job of showing the very bad (and a bit of the good) by missionaries who are in a poor country to preach and do a little development work as well. While most aid workers are not missionaries, there’s some excellent do NOT do this moments in the book humanitarian workers can learn from.
    • The story arc from the TV show ER, starting with “Kisangani,” which originally aired 15 May 2003, through “Makemba,” which originally aired 11 Dec. 2003 , where two of the show’s doctors are working at a clinic in the Congo, is an excellent representation of what humanitarian work in a conflict zone can look like.

I write all this in anticipation of Off the Map, which will premier in January on USA-based television network ABC and will probably get shown in other countries as well eventually. The series takes place in “la Ciudad de las Estrellas,” a village in the South American jungle. “Six doctors, all of whom are running away from some sort of emotional issues and personal demons back home, arrive at the clinic and soon realize their new path is much different than anything they’ve ever dealt with as they battle the elements in this challenging and dangerous environment.” Sounds like there’s great potential for it to be stereotypical, formulaic and/or patronizing. But I’ll give it a try. I already see a big story problem: a poor village wouldn’t get SIX doctors. They’d get ONE doctor, if they were lucky, and that doctor would be the only one in a 500 mile radius.

If any executives are looking for stories to adapt to fiction, look no further than Peace Corps Worldwide, “where returned volunteers share their expertise and experiences.”