Tag Archives: social media

14 (was 13) things you do to annoy me on social media

handstopMore than a dozen things that annoy me regarding the use of social media by too many nonprofits, government initiatives and other mission-based programs:

1) You don’t post at least one item a week to your Facebook page.

2) You have created a gateway where everything you post to Facebook goes out on your Twitter feed. Never mind that every message ends up being truncated on Twitter, so that Twitter users see things like this: Join our staff, donors, participants, volunteers & allies as we march on Saturday to support the vital issue in our community regarding… with a link for more information. Most people will NOT click on that link to find out what in the heck you are talking about!

3) You don’t list every public event by your organization on the events function on Facebook, so that people can mark “interested” or “attending” and, therefore, receive automatic reminders of the event as the date approaches, or get an idea of who else is interested or who is attending. It also makes it easier for others to share those event details with others via Facebook.

4) You don’t have your organization’s full name in your Twitter profile. That means, if anyone wants to tag your organization in a tweet or wants to follow you, it will be difficult to find you, and they may even use the wrong Twitter handle, driving traffic to someone else instead of you.

5) You post only “one way” messages to Twitter and Facebook, rather than posts that encourage engagement, like questions, or posts that say “Tell us what you think about…”

6) On Twitter, you don’t participate in Tweetchats, you don’t respond to other organization’s tweets, you don’t retweet other organization’s messages – you don’t ENGAGE.

7) On Facebook, you don’t “like” or comment on the status updates of other organizations. You want them to do that for you, but you don’t do the same for them.

8) On Facebook, you don’t reply to or even “like” comments made on your status update. That means no one ever knows if you care that they’ve provided feedback on your activities.

9) You don’t thank people that share your Tweets or Facebook status updates.

10) On Twitter, you don’t spend any time reading tweets by others – you just tweet your own messages. That’s like going to a conference, shoving your brochure into people’s hands and walking away, never listening to them, never meeting anyone, never attending workshops.

11) You post far more messages encouraging donations than you post about accomplishments by your organization, things your volunteers have been up to,

12) You work with teens but don’t use Instagram.

13) You don’t experiment with GooglePlus or YouTube or Snap Chat, because you couldn’t figure out the value a year or two ago.

14) You have something awesome in your email newsletter and I want to share just that item via Facebook, but it’s not on your Facebook feed nor your Web site (except as maybe in a PDF version of your newsletter, which no one reads online) Feb. 22, 2017 addition

If you changed your ways regarding social media:

  • your donors and volunteers would feel more strongly about supporting you,
  • your donors would be more motivated to continue giving and volunteers would feel more motivated to complete assignments and take on more,
  • the media would be more inclined to contact you regarding a story or for your comment on current events,
  • you are more likely to attract new donors and volunteers,
  • your staff would become even better versed in talking about their work,
  • other organizations would be more inclined to refer others to you, to collaborate with you and to rely on you

Also see:

Facebook use to organize Women’s Marches: lessons learned

womensmarchThe women’s marches on Saturday, January 21, 2017, may have been the largest single day of marches in US history. Somewhere between 3.3 million and 4.6 million marched in cities across the USA, according to political scientists from the Universities of Connecticut and Denver, who are compiling a mammoth spreadsheet listing turnouts, from the roughly half a million that demonstrated in Washington to the single protester who picketed Show Low, Arizona. There were also marches around the world.

Facebook was an essential tool in organizing women’s marches all over the USA. Most everyone I know personally who was a part of a march got their information from a Facebook group set up specifically for their city’s demonstration.

I joined two of the online groups, for Portland, Oregon and for Washington, DC, and it was fascinating to watch how the groups were used. Some things I learned observing the online organizing:

  1. March organizers realized that they needed a web site or public google doc associated with the group, because group discussions quickly became unwieldy – there needed to a place to find all of the essential information, without having to scroll through what seemed an endless stream of Facebook group messages. It also mean that people that were not on Facebook could access the basic information.
  2. Constant facilitation and moderation were essential. FAQs are great and absolutely necessary, but there will always be people that don’t read them and ask the same questions over and over. Also, a quick, even immediate, response to rumors and misinformation was essential, and it took more than just one post to counter such.
  3. Rumors and misinformation were posted *regularly*. There were people posting that march permits were denied, that the marches were canceled, that the starting point had changed, that bus parking was being denied, that mass transit was going to be canceled that day, and on and on. Not sure if it was people just thinking/wondering out loud (many posts began with “I heard from someone that…”), if it was individuals trying deliberately to disrupt, or if it was people part of an organized effort to disrupt.
  4. Constant updates, often several times a day, were essential, particularly in showing response to criticism and questions.
  5. Facebook created a written record of the behavior of organizers. If they made a misstep, it was there for all to see. If they did things right, it was there for all to see. It was forced transparency for organizers.
  6. Deletion of critical comments was often NOT a good strategy. In November, Portland, Oregon March group moderators began deleting comments, even entire threads of conversation, that they deemed as critical of the march, such as those by people that felt the march was too focused on the experiences of white women, and did not address the unique challenges and perspectives of other women. Many people didn’t just want inclusiveness; they wanted specific statements regarding the particular challenges of black women, Latino women, Asian women, and transgendered people. Deleting those criticisms made people angrier. At one point, major allies such as Planned Parenthood and the NAACP Portland chapter decided they wouldn’t participate. Constance Van Flandern, an artist and activist in Eugene who was the Oregon’s official liaison to the national Women’s March on Washington, said in this article, “These women were overwhelmed by people coming to their Facebook page and asking about issues of diversity. It was just delete, delete, delete.” So Van Flandern started a new Facebook group for the march and invited nine women who had been complaining to her about the lack of inclusion on the other page to join. The page quickly replaced what had been the official page, and the march was saved – in fact, at 100,000, it was the largest march in Portland’s history.
  7. These marches weren’t at the initiative of paid staff at large organizations; they were started at the grassroots level, and powered by independent, spontaneous volunteers, who took on high responsibility roles and recruited and managed other volunteers, mostly through Facebook. And by all accounts, they managed brilliantly – not perfectly, but show me an event managed perfectly by paid staff! I also think their organization and popularity caught a lot of traditional women-focused organizations off guard, and they had to play catch-up. Often, grassroots folks are far ahead of traditional groups in taking a stand – and I think this is going to happen more because Facebook makes it so easy for any group to start getting its message out.
  8. Facebook played a significant role in getting the word out about these marches. But the reason these marches were so well attended, far exceeding predictions in terms of crowd size all over the USA, including DC and Portland, wasn’t just because people knew about the marches. I hope people don’t start thinking all they need is a Facebook group to get lots of people to attend a march.

What lessons did you learn in watching Facebook be used as the primary organizing tool for the women’s marches? Share in the comments below.

January 30, 2017 update: New York Times article, The Alt-Majority: How Social Networks Empowered Mass Protests Against Trump.

vvbooklittle The Last Virtual Volunteering Guidebook, by Susan J. Ellis and myself, is our attempt to document the best practices over the more than three decades virtual volunteering has been happening, in a comprehensive, detailed way, so that the collective knowledge can be used with the latest digital engagement initiatives to help people volunteer, advocate for causes they care about, connect with communities and make a difference. It’s a tool primarily for organizations, but there’s also information for online volunteers themselves. It’s available both in traditional print form and in digital version. Bonus points if you can find the sci fi/fan girl references in the book…

Also see:

Measuring social media success? You’re probably doing it wrong.

logoA nonprofit buys billboard space on a major highway. Thousands of people drive by the billboard every day. After a week, the marketing director declares the billboard a huge success because of the number of people that are driving by the billboard. However, there is no significant gain in donations, volunteers or clients by the organization.

Does this sound like a ridiculous way to measure the success of a marketing activity? It is. Yet, that’s how I regularly hear people measure the success of social media use by a nonprofit, government agency or other mission-based initiative.

If your nonprofit is an animal shelter, or a farmer’s cooperative, or a community theater, or a health clinic, or any other nonprofit that serves a geographically-specific clientele, having thousands of Twitter followers is not an indication that you are having social media success. So what? That’s the same as the billboard out on the highway. It’s just a number, and if it’s not translating into something tangible, it’s a waste of money and effort.

For online activities to translate into something tangible, online action must create and support offline action or behavior. What could this look like?

  • An increase in the number of volunteers providing service to your organization
  • An increase in the number of volunteers who stay with your organization over a longer term
  • A greater diversity of volunteers providing service, with greater representation from under-represented groups
  • Greater numbers of donors
  • More repeat donors
  • New donors
  • Greater attendance to conferences, workshops, etc.
  • Greater attendance to events with an entrance fee, which creates greater revenues
  • Greater numbers of downloads or purchases of a publication or other product
  • Greater numbers of clients or people served
  • More repeat clients
  • A greater diversity of clients receiving services from your organization
  • Larger numbers of people writing government officials, corporate representatives or the media regarding the cause your organization promotes
  • Larger numbers of people filling out surveys that you will use in creating proposals, reports and publications regarding your organization’s work
  • More feedback from volunteers, donors, clients and the general public regarding your work
  • Volunteers and clients reporting a perception of greater support from your organization
  • Volunteers and clients reporting a new / changed perception that relates to your mission (for instance, those you engage with online reporting that they are no longer prejudiced against a particular group or community) or a change in behavior or practice that relates to your organization’s mission (for instance, if you were an organization that promotes recycling, and those you engage with online telling you they are recycling more)
  • Volunteers, clients, staff, the general public and/or the press reporting a perception of greater support from your organization, an improved perception of the organization’s impact, an increased awareness about the cause an organization promotes, etc.

A few hundred Twitter or Instagram followers may not sound impressive, but if most of those followers are in your geographic area, if there are lots of public officials and other nonprofit representatives and local people served by your organization among those followers, you’re doing well. If you are a nonprofit serving teens, and most of those followers are teens, you are doing VERY well. It’s not about the how many, it’s about the who.

How can you measure social media success ? I talk about that on my web page Evaluating Online Activities: Online Action Should Create & Support Offline Action & Results. For most nonprofits, measuring is not a matter of a software choice; it’s going to take a more person-to-person approach, involving surveys and interviews. In other words, engagement.

Quit celebrating how many people have “liked” your organization’s Facebook page. Are discussions happening on that Facebook page? Are people asking questions? Are individual status updates being liked and shared? Celebrate engagement.

Also see:

Folklore, Rumors & Misinformation Campaigns Interfering with Humanitarian Efforts & Government Initiatives

gossipUPDATED:

Preventing Folklore, Rumors, Urban Myths & Organized Misinformation Campaigns From Interfering with Development & Aid/Relief Efforts & Government Initiatives

Folklore, rumors and contemporary myths / legends often interfere with development aid activities and government initiatives, including public health programs – even bringing such to a grinding halt. They create ongoing misunderstandings and mistrust, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, and have even lead to mobs of people attacking someone or others because of something they heard from a friend of a friend of a friend. With social media like Twitter and Facebook, as well as simple text messaging among cell phones, spreading misinformation is easier than ever.

Added to the mix: fake news sites set up specifically to mislead people, as well as crowdsourced efforts by professional online provocateurs and automated troll bots pumping out thousands of comments, countering misinformation efforts has to be a priority for aid and development organizations, as well as government agencies.

Since 2004, I have been gathering and sharing both examples of this phenomena, and recommendations on preventing folklore, rumors and urban myths from interfering with development and aid/relief efforts and government initiatives. I’ve recently updated this information with new information regarding countering organized misinformation campaigns.

Anyone working in development or relief efforts, or working in government organizations, needs to be aware of the power of rumor and myth-sharing, and be prepared to prevent and to counter such. This page is an effort to help those workers:

  • cultivate trust in the community through communications, thereby creating an environment less susceptible to rumor-baiting
  • quickly identify rumors and misinformation campaigns that have the potential to derail humanitarian aid and development efforts
  • quickly respond to rumors and misinformation campaigns that could derail or are interfering with humanitarian aid and development efforts

And, FYI: I do this entirely on my own, as a volunteer, with no funding from anyone. I update the information as my free time allows.

Also see:

Did Facebook hurt the Syrian Revolution?

Why is it that social media can help win an election in one country and cannot stop a month-long massacre in another?

Erica Chenoweth, a professor at the School of International Studies at the University of Denver, has argued that social media is helping dictators, while giving the masses an illusion of empowerment and political worthiness.

At a recent lecture at Columbia University, when asked for an example where social media played a negative role in a social movement, Chenoweth paused a little to finally say, “what comes to my mind now is Syria.”

Indeed, social media hurt the Syrian uprising. It gave the Syrian people the hope that the old dictatorship can be toppled just by uploading videos of protests and publishing critical posts. Many were convinced that if social media helped Egyptians get rid of Hosni Mubarak, it would help them overthrow Bashar al-Assad.

It created the false illusion that toppling him would be easy and doable.

The above quote is from Ian interesting article by Al Jazeera.

There can’t be any argument that digital activism can have a massive impact, sometimes even more than volunteer engagement, as shown by the 2016 USA election, but it can also be slackervism/slacktivism, when virtual activism stays virtual.

Is social media, Facebook in particular, hurting activism in the USA as well?

Also see:

The importance of Twitter lists

Twitter_logo_blueAs I said in a recent blog, called the awesome power of Tweet tags, I am still a huge fan of Twitter. As I said in that blog, I still get so much more out of Twitter than Facebook, professionally:

  • I get a great sense of what folks are doing in the areas of expertise and work I care about most
  • I can easily find and connect with amazing experts in areas of expertise and work in which I’m intensely interested
  • I can find what I’m looking for and easily screen out what I don’t care about
  • When I tweet, I get replies and retweets and even requests for more info – real engagement – as well as traffic to my blog and web site

Of course you should follow me on Twitter: @jcravens42

But you should also be aware of another way to leverage Twitter for your nonprofit, government or other mission-based organization or program: creating and sharing Twitter lists, where you curate accounts based on some aspect of your program’s mission or location. For instance:

  • an animal shelter should have a public Twitter list of other shelters and animal rescue groups in the area, and another list of accounts tweeting credible information regarding animal care and training
  • a small college or university should have a Twitter list of its own departments, faculty and students using Twitter to talk about their university work
  • a police department should have a Twitter list of other law enforcement agencies in the area and nearby, and another list of accounts by nonprofits addressing issues that contribute to crime prevention (homeless shelters, drug treatment centers, programs to help teens, etc.)
  • a city office should have a Twitter list of other city offices
  • a public school should have a Twitter list of registered nonprofits in the area focused on youth
  • a water and sanitation program in a developing country should have a Twitter list of similar programs in other countries, so staff can look for ideas they can use in their own area, and have a list of programs and organizations in-country that have funded or might fund the WATSAN program
  • an association of managers of volunteers should have a list of all of the nonprofits in the area with Twitter accounts, another list of all student groups at local colleges and universities in the area that regularly engage in public service, and another list of all civic groups in the area using Twitter.

Creating Twitter lists and sharing them with the public affirms an organization’s mission, establishes a program as a leader regarding that mission, creates valuable resources for people you are trying to serve, and creates another way for you to attract Twitter followers. It also makes it much easier for you to be able to check in with what’s happening with specific audiences – instead of following them all on Twitter, you put accounts on lists, and then read those lists when it’s time to catch up on a particular area of interest to you.

Here’s a good example: Northwest Oregon Volunteer Administrators Association (NOVAA) has several Twitter lists. One is made up of nonprofits in the greater Portland, Oregon area that tweet, a list of people tweeting about the management of volunteers, and a list of people and organizations that tweet about volunteerism and volunteer recruitment. By having such lists and sharing them with the public, NOVAA is helping promote its brand as an organization that can help organizations in the area, including nonprofits, schools and government agencies, regarding effective volunteer engagement. What would be great is if they also had a list of all public officials in the area, or that represent the area, that are on Twitter, so that they could easily follow what those people might be saying regarding volunteers and NOVAA members could more easily contact those representatives regarding volunteerism.

Here’s another good example: United Way of the Columbia-Willamette, also in Portland, Oregon. One of its Twitter lists is of its partner organizations on Twitter. Another list is of organizations focused on helping people and families work towards financial stability. Like NOVAA, they also have compiled a list of nonprofits in the greater Portland, Oregon area that tweet. So UW is using its Twitter lists to both promote nonprofits in the area and help people in the area find the services at nonprofits they need – in short, they are using Twitter lists as a part of their mission to “improve lives, strengthen communities and advance equity by mobilizing the caring power of people across our metro area.”

Here’s how it works for me: I maintain several public Twitter lists – lists of people and organizations that regularly tweet about subjects of interest to me. These lists affirm my areas of expertise and my interests as a professional, help establish me as a leader regarding some of these areas, and create valuable resources for people and organizations with whom I want to connect in some way. It also cuts down on how many people I have to follow on Twitter;  instead, I can put people and organizations on various lists, by subject matter, geography, whatever, and then check in with those lists as I like. I pick one or two of my lists a day, and then spend a few minutes going through the tweets of that list.

For instance, there’s my Tech4Good ICT4D, a list of people and organizations that regularly tweet regarding computers and the Internet used to help people, communities and the environment. Or my ework evolunteer list, which tracks people and programs tweeting about telework, telecommuting, remote work, virtual teams, distributed teams, virtual volunteering, etc. Or my CSR  list, which is made up of corporations that tweet about their philanthropic and social responsibility activities, and people and organizations that tweet regarding corporate social responsibility. My several public Twitter lists become both ways to brand my interests and expertise as well as a way to offer resources that others might find useful.

Take Twitter to the next level: make it not only an outreach and engagement tool, make it something that promotes your program through the lists you curate!

Also see:

The awesome power of tweet tags

Twitter_logo_blueI still love Twitter. I know, I know – all the hip tech folks say it’s passé. Nonsense. I still get so much more out of Twitter than Facebook, professionally:

  • I get a great sense of what folks are doing in the areas of expertise and work I care about most – new resources, new ideas, new trends I need to know about
  • I can easily find and connect with amazing experts in areas of expertise and work in which I’m intensely interested
  • I can find what I’m looking for and easily screen out what I don’t care about (unlike with Facebook)
  • When I tweet, I get replies and retweets and even requests for more info – real engagement – as well as traffic to my blog and web site

In fact, I’ve gotten a couple of paid jobs because of what I do on Twitter. 20 minutes on Twitter a few times a week is well worth my time! I’m @jcravens42 on Twitter, btw…

One of my favorite things about Twitter is tweet tags – keywords or phrases with a hash mark (#) in front of them. They are my favorite way to find great information on a specific subject, and for me to reach people that aren’t following me on Twitter but are following the tweet tag (by “following”, I mean that they look for tweets with that tag, specifically).

Here are my favorite tweet tags as of today. If you don’t know what one means, and I haven’t said so below, just click on it and have a look at some tweets that use the tag:

#volunteer (usually used regarding people giving back to causes or communities, but there is a USA university that uses it for their sports team references too)
#volunteers
#voluntario
#voluntarios
#nonprofit
#ngos (non-governmental organizations)
#vvbook (for mentions or links to The Last Virtual Volunteering Guidebook)
#ework
#ttvolmgrs (Thoughtful Thursday discussions for managers of volunteers)
#tech4good
#apps4good
#Civictech
#ict4d
Community, environmental & human development-related tags (caution: some software developers sometimes use some of these tags for their work, which can be confusing, and “development”, and therefore “dev”, can also mean fundraising in the USA)
#humanitarian
#comm4dev
#research4dev
#ideas4dev
#capacity4dev
#globaldev
#sdgs (sustainable development goals)
#undp
#unitednations
#usaid
#defyhatenow
#Afghanistan
#Ukraine

#Kentucky (usually in combination with another tag, like #volunteer or #nonprofit)

#pdx (Portland, Oregon-area – usually in combination with #volunteer)

#fogro (Forest Grove, Oregon)

How do I find tags to follow? Either via other Twitter accounts I follow, or I think of them and wonder if any is using them and so I look for them. I also look at what’s trending on the left side of my Twitter screen on my laptop, and sometimes those trending tags inspire me to share something using such myself.

I also leverage Twitter tags associated with United Nations Days that are somehow associated with my work or interests. For instance, August 19 is World Humanitarian Day, a day meant to honor those who have been killed whilst doing international aid work and to recognize the work being done by humanitarians worldwide – local as well as international humanitarians. The tag the organizers use ever year is #WorldHumanitarianDay. Some years, they have a second tag for a specific theme; in 2016, that tag was #ShareHumanity. So I used HootSuite to program tweets in advance that would be posted a week before the day, the day before, and then lots the day of, and that were tagged with #WorldHumanitarianDay and/or #ShareHumanity. The result was that many people following those tags ended up retweeting my tweets, and I got a few new followers as a result (and some great people and organizations to add to my Twitter lists).

Tweet tags to use and follow will differ from person to person, and organization to organization. For instance, when I was in Ukraine, working for the UN, I recommended that @UNDPUkraine use these tags regularly, both on their own tweets and to follow:

#Ukraine
#UNDP
#uatech4good
#mdgs
#innovation
#comm4dev
#urbanplanning
#poverty
#humanitarian
#health

For a government program regarding water and sanitation in Afghanistan, I recommended:

#Afghanistan
#UNICEF
#water
#watsan
#sanitation
#wateris
#food
#health
#toilets
#equality
#industry
#energy
#poverty
#humanitarian

Give it a try yourself! Searches can be saved, for easy daily or weekly references. I don’t check all the tags every day – usually just a few times a month. And this is anonymous – people can’t see which tags you are looking for and following yourself.

Should you create your own tweet tag for a conference, a program, your region, a cause, etc.? Only if you believe you can get lots of other people to use it, and you understand you will not own the tag, that absolutely anyone on Twitter can use it. How to get lots of people to use a tag you have created? That’s the subject of a future blog…

humanitarian stories & photos – use with caution

whitesaviorbarbieIf you are going abroad, particularly to developing countries, even just for vacation rather than a humanitarian mission, be really careful and respectful in what you write for the public about your travels, including your use of social media – blogs, Twitter, Facebook, Instagram, etc. -, and what photos you take and post. Think about a post or photo carefully before you publish: is it accurate? Is it enlightening? Could it be seen as patronizing? What would the people I’m talking about say if they read what I said/saw my photos? Would it be acceptable for a stranger to talk about your community, and share photos of your children, on their blog in the way you are about to?

Earlier this month, National Public Radio did a story about how Zambians, other Africans and aid workers are using social media to show factual errors and condescending remarks in a memoir by British actress Louise Linton about her gap year. The hashtag being used is #LintonLies.

An excerpt from Linton’s book:

I still sometimes feel out of place. Whenever that happens, though, I try to remember a smiling gap-toothed child with HIV whose greatest joy was to sit on my lap and drink from a bottle of Coca-Cola.

Really? THAT moment was that child’s GREATEST JOY?! And that is the kind of circumstance that makes you feel not out of place? She also talks in her memoir about child soldiers in Zambia – something that is not actually an issue in Zambia. Throughout her book, she confuses Zambia with Congo and Rwanda. The Zambian embassy in London has even called her out.

And then there’s actress Debra Messing, who seems similarly confused about Africa being a country, and posted photos online recently that gave people the impression that her message was more about “look where I am!” than the people she was supposed to be there FOR on behalf of two NGOs, as dissected by a commentator at Jezebel.

It all looks like ‘White Savior Barbie’ come to life – White Savior Barbie is an Instagram account that hilariously parodies volunteer selfies in developing countries, as highlighted in this article on the Huffington Post. There’s also an article in the satirical magazine The Onion that mocks voluntourism , joking that a 6-day visit to a rural African village can “completely change a woman’s facebook profile picture.”

I actually have a little bit of sympathy for Messing. I know that they had good intentions. And we’ve all done things out of ignorance that we later, often quickly, regret. We all make cultural missteps. We all make communications missteps. And aid workers can get quite carried away in an ongoing and very smug game of more-in-tune-with-people-and-not-acting-privileged-than-thou when they mock volunteer humanitarians and others, and that can be just as bad as the missteps they mock. I’ve been called out a few times for things I’ve written my blogs from developing countries – sometimes I haven’t agreed with those criticisms, sometimes I have. But I hope I’ve never come from a place of “look at me going to save all these poor people!”

I also hope these missteps don’t stop people from sharing their adventures online, including photos:

UNICEF recognizes the enormous power of visual imagery such as this to engage, inform and inspire audiences – and to advocate for children’s rights. Photographs or film footage that depict real life situations of children, and UNICEF programmes supporting supporting them, are one of the most effective ways to communicate these issues. — UNICEF Guidelines: Protecting children’s rights in corporate partner image use, viewed online in July 2016. More UNICEF photo guidelines here

I learn so much reading various posts on social media from people working in developing countries. It’s brave to put yourself and your thoughts and opinions out there, for public consumption. But be ready to revisit what you’ve said and thought online when it comes under public criticism.

And aid agencies, PLEASE train your workers, including volunteers and celebrity representatives, on how to use social media – and what not to do – before they start their work abroad or go on a field visit.

Check out this code of conduct resource from Child Rights International Network regarding taking photos of children in developing countries (really, anywhere).

Update October 21, 2016:  “a hot mess” of “neo-colonialism, racism, hypocrisy and privilege.” A Christian ministry feels the backlash of a very ill-thought video of their impressions of Uganda. Another story about the video from NPR’s Goats & Soda.

Also see:

Request to all those training re: volunteer management

Are you teaching a volunteer management 101 class, where you talk about the basics of successfully managing volunteers?

Are you going to teach a workshop on how to identify tasks for volunteers?

Are you going to teach a workshop on how to recruit volunteers?

Are you going to teach a workshop on how to keep volunteers engaged/volunteer retainment?

Are you going to teach a workshop on how to recognize/honor volunteers?

If you said yes to any of these questions, then here’s a thought. Actually, it’s a very strong suggestion: you absolutely should include virtual volunteering, whether or not you ever say the phrase virtual volunteering. You absolutely should talk about how to use the Internet – email, a web site, social media, third-party web sites – in each and every aspect of those basics of volunteer management. No exceptions. No excuses.

Consider this: no high-quality marketing workshop about event promotion would not talk about the Internet. No high-quality HR seminar or webinar would talk about worker recruitment and not talk about the Internet. No high-quality management class about better-supporting large numbers of employees in their work would not talk about digital networking tools. So why do those that work with volunteers settle for volunteer management workshops, even on the most basic subject, that don’t integrate into the class the Internet use regarding supporting and involving volunteers?

I hear a lot of excuses for consultants and other workshop leaders who don’t talk about Internet tools in a course regarding the management of volunteers:

  • The volunteer managers I’m working with don’t work with volunteers that use the Internet or text messing
  • The volunteer managers I’m working with are at organizations focused on the arts or the environment or animals or homelessness and therefore don’t need to talk about the Internet or text messaging
  • There’s a separate workshop for talking about digital tools
  • The volunteer managers I’m working with have volunteers that are over 55

ARGH! Not one of those excuses is valid for not integrating talk of the Internet throughout any volunteer workshop addressing basic topics like recruitment, retainment, task identification, etc. NOT ONE. In fact, I think anyone who attends a workshop on working with volunteers, especially a volunteer management 101 course, whether hosted by a volunteer center, a nonprofit support center, or a college or university, whether online or onsite, should ask for at least a partial refund if virtual volunteering is not fully integrated into the course (it’s either not mentioned at all or is briefly mentioned at the end of the class). There is NO excuse for this, it shows a lack of competency on the part of the workshop leader and it’s time to demand better!

As Susan Ellis and I note in The LAST Virtual Volunteering Guidebook, virtual volunteering should not be a separate topic amid discussions about volunteer engagement and management. Instead, virtual volunteering needs to be fully integrated into all such discussions and trainings. No more segregation at the end of the book or workshop! The consequences of not integrating Internet use into volunteer management 101 workshops? It ill-prepares people for working with volunteers. It also immediately contributes to the stereotype that nonprofits are out-of-touch and old-fashioned.

vvbooklittleWe called it The LAST Virtual Volunteering Guidebook not because we don’t think there will be more to say about virtual volunteering in the future, not because we don’t think there will be new developments on the subject, but because we really hope it’s the last book focused only on virtual volunteering, because we hope all books written about working with volunteers, whether in general or regarding a very specific part of the management of volunteers, like mentoring or risk management or recruitment or board member support or whatever, will now fully integrate the use of the Internet/digital tools in their suggestions. We hope that every workshop on any aspect of volunteer management, and every certificate regarding the management of volunteers, will fully integrate the various uses of the Internet in their suggestions. There’s no excuse not to!

Insecurity in the Humanitarian Cyberspace: A Call for Innovation

ALNAP (Active Learning Network for Accountability and Performance in Humanitarian Action) has a fantastic blog posting, Insecurity in the Humanitarian Cyberspace: A Call for Innovation, by Kristin Bergtora Sandvik. An excerpt:

“Over the last two decades, innovations have fueled the creation of a humanitarian cyberspace. It is now time for the task of addressing the challenges posed by the humanitarian cyberspace to be prioritised on the humanitarian innovation agenda… The traditional notion that the ´virtual` world is a different social space than the ´real world` is by now obsolete, also in the humanitarian context… While the traditional threats to the humanitarian space persist, the humanitarian cyberspace broadens the scope of humanitarian action – which means that, instead of shrinking, the humanitarian space is actually poised to enter an expanding frontier. As illustrated by the increasing reliance on mobile cash transfers in food aid, the humanitarian cyberspace also offers new options for the constitution and distribution of relief. The notion that access to information and humanitarian data constitutes a form of relief in its own right illustrates how technology is reshaping the very definition of aid. The emergence of ‘digital humanitarians’ exemplifies a shift in the understanding of who is an aid provider and the possibilities for providing aid from a distance. At the same time, the humanitarian cyberspace has engendered a new set of threats, which impinge on the humanitarian space and which needs to be taken more seriously in the context of humanitarian innovation.”

Another excerpt:

“The use of social media by fieldworkers may undermine principles of neutrality and impartiality and endanger recipients of humanitarian aid as well as aid workers. The dilemma is well-known: In the humanitarian field, the free speech of aid workers must be balanced against the vulnerability of aid recipients and the particular dynamics of the emergency context. However, social media exacerbates the risk, also for humanitarians themselves…While the medical and social work professions (among others) are developing more robust, binding and enforceable industry standards with respect to social media, the humanitarian sector is lagging behind. Facebook, Twitter and Instagram are largely perceived as ‘private’ platforms, even when used actively during and for work. Additionally, the tension between security concerns and fundraising priorities seems to exacerbate the difficulty of developing strong and innovative approaches to responsible social media use.”

This entire blog is a MUST read for anyone working in international development, as well as any nonprofit, government or other mission-based organization. It is based on a roundtable at the 4th bi-annual IHSA World Conference on Humanitarian Studies and Sandvik’s recent article in the Third World Quarterly ‘The humanitarian cyberspace: shrinking space or an expanding frontier?’

The Active Learning Network for Accountability and Performance in Humanitarian Action (ALNAP) was established in 1997, as a mechanism to provide a forum on learning, accountability and performance issues for the humanitarian sector.