Tag Archives: profile

Before you create that online profile… do you want to keep it?

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Each time you create a profile on any service — Yahoo, Google, Facebook, Twitter, whatever – you have to use an email address for that profile.

Choose that email address carefully, because it could determine whether or not you get to keep that profile once you leave your organization or agency.

More and more, staff members across organizations – not just the marketing department – are creating online profiles and participating in online groups and social media as a part of their work. An organization’s IT staff might be participating on the TechSoup Community to talk about their approaches to choosing hardware or tools to ensure system security. An agency’s human resources staff may be on an online community for other HR managers, to discuss the latest legislation and court rulings affecting the workplace. An agency’s program director may be on Facebook and Twitter to interact with people participating the agency’s services, classes, whatever.

When that staff member leaves the organization or agency, the tech waters can get quite muddy over who owns those online profiles. Often, it’s not the content of the profile that determines who owns such – it’s what email address was used to register that profile.

If there is any chance you will want to keep any online profile after you leave an organization, don’t register that profile using your organization’s email address.

In an article by Society for Human Resource Management, entitled, Ownership of Social Media Accounts Should Be Clarified in Agreements, Jim Thomas, an attorney with Minor & Brown in Denver (whose No Funny Lawyers Blog has been listed as one of the top 25 U.S. business law blogs according to LexisNexis) offers advice regarding company ownership of employee online activities. He notes in that article:

The clearest case for employer ownership will be an employee who uses other employees to maintain his or her accounts,” Thomas stated. “Beyond that, indicators will be use of employer e-mail addresses, employer standardized or coordinated formats (this is what your page should look like) or approaches to social media (coordinated campaigns); employer-provided photos and/or content; employer-provided passwords or passwords that are shared with the employer; employees who are allowed to use employer computers to use social media during working hours. Not that any one of these or even all of them will be dispositive.

The best advice is to have frank conversations with your supervisor, and to get clear policies from senior management, regarding who owns employee social media activities, and how accounts will be handled if you depart the organization. And you will have to have more such conversations and agreements every time your supervisor or senior staff changes, if policies aren’t in writing.

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers