Tag Archives: linkedin

the scale of how we communicate online

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From How to Fix Online Intimacy by Kyle Chayka for Pacific Standard Magazine:

Online exchanges that were once seen as too shallow to be authentic (we can’t have real relationships without face-to-face interaction, the critique goes) are now overwhelming in their volume and the degree to which they expose us to others… It’s not so much how we communicate online that has changed, but its scale.

Of course, I’ve never thought online interactions were shallow, and I’ve never thought you couldn’t have real relationships without face-to-face interaction. Maybe it’s because I’ve had long-distance friendships where old-fashioned postal letters and phone calls were how we communicated. Or maybe it’s because I just love the written word, and never think it’s somehow less intimate than having a live conversation (in fact, it can often be so much MORE intimate!). Still, I really liked this article because, for the most part, it reinforces my own feelings about online communications, which I’ve expressed on my blog, on my web site, and in workshops many times:

  1. online communications can be just as intense or personal as offline, face-to-face communications, and that’s both a blessing and curse,
  2. you need to think about your online activities in different personas, just as you do offline, and
  3. you DO have a lot of control your online interactions, how people perceive you online, and how you react to online perceptions.

Say you are a manager of volunteers. You don’t get to spend much time with individual volunteers, because you manage so many. But through social media, they learn you have a new dog, or that you ride a motorcycle on weekends, or that you weave – and perhaps that helps them relate to you more as a three-dimensional person, not just the person that schedules them to work and asks them to fill out program evaluations. That’s great! But then the downside: maybe a volunteer wants to go on a motorcycle ride together, or wants to meet up at the dog park – and you really don’t want to socialize with volunteers outside of work. Of course that’s a problem you can have even without social media, but the Internet makes such personal information MUCH easier to find and for communications outside of work to happen. That can be annoying at least and, at worst, creepy.

It’s not just comedians, movie stars and preachers that often have two different personas, one public for the audiences and the press, another for only very close family and friends. As I noted in my blog Why You SHOULD Separate Your Personal Life & Professional Life Online, you are already different people offline – what you say and how you act around your good friends in the evenings, away from families, is probably not exactly the same as what you say and how you act around your grandmother, or your employer. I remember dancing at a music festival… on stage… and being mortified when I realized a co-worker was in the audience. It’s why, on many social media platforms, I have two different accounts: one for the professional “me,” the one you are experiencing now, and one for the me I reserve for only my very closet friends or others that are really into Benedict Cumberbatch.

Chayka’s piece makes a great companion to these recent remarks by NewYorker.com editor Nicholas Thompson on “CBS This Morning” regarding Facebook “privacy” and my blog Freaking out over Facebook privacy? Both of those blogs offer steps to keep your online activities fun, to maintain and grow both personal and private relationships, but also to keep better control of what you share online.

Why I won’t follow you on Twitter

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A few organizations and individuals have told me they aren’t happy that I don’t follow them on Twitter and Facebook and Google+, and, in addition, that I don’t also subscribe to their email newsletters and subscribe to their blogs.

Here’s the deal: you have to earn my follow on Twitter.

I follow you on Twitter if most of your posts are:

  • conversation starters
  • provocative (make me think)
  • elicit feedback
  • directly, immediately relate to my work

If, by contrast, I really like your organization, but your tweets are mostly positive, benign PR pieces like

  • “We have a new catalog”
  • “Our volunteers are hugable”
  • “Our Executive Director is at such-and-such conference”
  • “Our shop hours are changing for winter”

I’m probably going to follow you on Facebook rather than Twitter (if at all).

In addition, if you post to Facebook and you gateway those posts to Twitter, I’m probably going to just follow you on Facebook as well, and not at all on Twitter, because it’s doubtful your message is something I need to read ASAP, and it’s probably too long for Twitter anyway (I really hate truncated Tweats that end with a link to a Facebook status).

I check Twitter at least twice a day. To me, it’s a place for information exchange and debate, and for breaking news, for you need to look at this NOW messages. I’ve noticed that organizations, institutions and consultants that use Twitter with this in mind aren’t surprised when they get comments or questions via Twitter – they even seem to delight at such. By contrast, organizations that use it primarily as an announcement tool get immediately defensive when someone tries to engage them on Twitter – and it’s why I prefer to follow those organizations on Facebook.

Same if most of your posts are “I’m at the airport” or “I’m at such-and-such conference.” It’s nice to know that, but it’s not that much of a priority, so I’ll follow you on Facebook instead.

I check my professional account on Facebook about once a day. I scroll through the updates to get a general idea of what organizations are up to. Not much in term of exchanges or debates are going on over on Facebook among the organizations and institutions I follow – it’s more of a “hey, look how fabulous we are” or “hey, we need money!” place. That’s a shame – it could be so much more – but that’s how it’s shaking down among the organizations I follow on Facebook (and GooglePlus, for that matter). So I pour myself a second cup of coffee and slog through your Facebook status updates, rarely finding anything that makes me go “Wow.” Exceptions? There are a few – and I’ll highlight those on next week’s blogs.

And I may choose to read your email newsletter instead of following you on Facebook or Google Plus or Twitter. Don’t be hurt. I like email newsletters. I like that long moment of single focus and well-written narrative that gives me a more detailed picture about your work than any Tweet or Facebook status update could allow. I do my best to make time to read all that I subscribe to. And as I still have more subscribers for my own email newsletter, Tech4Impact than Twitter or Facebook followers, I appreciate the value of email newsletters.

So, how should you follow me online?

  • Follow me on Twitter if you want lots of short updates from me regarding nonprofits / NGOs, volunteers / volunteering, humanitarian / development / aid, communications, tech4good, and empowering women & girls (updates regarding national and state parks, and tourism as a development tool, are also showing up as well). Or if you want to engage, today, right now, about any of those topics, in a very public way.
  • Follow me on  Facebook or Google+ if you want just 1-3 short updates from me a day, mostly only about what I’m doing: a new web page, a new blog, a conference where I’ll be speaking, etc. And, FYI, there’s nothing I post at Facebook or Google+ that I don’t also post on Twitter; I repeat probably only 25% of what I post to Twitter on Facebook and Google+. And, yes, I post exactly the same things to Facebook and Google+ – I’ve yet to see any reason to use them differently.
  • Subscribe to my email newsletter if you want to hear from me just once a month, or you want a once-a-month tech tip, in detail, especially for nonprofits, then subscribe to Tech4Impact. You will also get a list of all the blogs I’ve published in the last four weeks or so. I get the impression that each of my email subscribers also follow me on Facebook OR Google+ OR Twitter, but not all three.

That’s not how everyone uses social networking. But that’s how I’ve decided to use it. And it could change. In fact, it’s guaranteed that it WILL change, as social media changes.

I would never expect anyone to follow me on on Twitter and Facebook and Google+, and to subscribe to my email newsletter. Unless you were some freaky stalker. Please don’t be a freaky stalker. You probably don’t need to hear about a web page I’ve just updated four times in one morning.

What about LinkedIn? Those connections are for my professional colleagues, PERIOD. Keeping it as a professional networking space has what kept it so valuable to me.

Also see:

 

Use the LinkedIn Events Function!

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A followup to my recent blog about using Facebook to promote events.

Your nonprofit organization, non-governmental organization (NGO), school, government agency or other mission-based program is missing another BIG outreach opportunity for its events if you are not also listing your public events on LinkedIn as well as Facebook.

If your organization is hosting a conference, an open house, a class, a volunteer orientation or other public event, these need to be listed on LinkedIn. Unlike Facebook, which is a social networking site, LinkedIn is a professional networking site: people are linked by their connections through work or volunteering – and that means you reach people with particular skill sets or professional associations when an employee, volunteer, conference attendee, etc. notes his or her attendance to your event on LinkedIn.

Your employees should feel quite comfortable noting their attendance to your organization’s events, since the activity is a part of their job rather than their social life. Volunteers should also be encouraged to acknowledge their attendance via LinkedIn to events you have posted there. 

Make it clear if RSVPing via LinkedIn is or is NOT the official way to RSVP; attendees may still have to RSVP through traditional channels (filling out an online form on your web site, calling the organization, paying a registration fee, etc.). Also make it clear how public the event is; if someone needs to already be a volunteer that has gone through an orientation, or a registered student, or a registered conference attendee, note that on the LinkedIn posting.

This is all easy to do – and it’s a great online volunteering assignment: an online volunteer can input all of this month’s, or this year’s, information for you. The only requirement for you is that you provide that volunteer very detailed information about your events, and you review the information after the volunteer has uploaded it, to ensure the information is correct.

When I’m going to attend a conference, or present a workshop, I really like showing that attendance on LinkedIn – it’s a way to show how busy I am, what I’m doing, etc., as well as to encourage professional and volunteer colleagues to attend as well. Often, I have to create the event myself, because no one from the organization has listed it already. What a missed opportunity for these organizations! So, just as I said regarding using Facebook to publicize events: get busy! And keep your info up-to-date!

Online stuff: greater than, less than

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When it comes to online tools for nonprofits, NGOs, schools, government programs and other mission-based organizations to use with clients, volunteers, employees, donors and others, I have strong feelings about some being better than others.

(What?! Me?! “Strong feelings”?! Surely I jest…)

Here is my super-simplified views on such:

Flickr > Facebook (for photo sharing)
YahooGroups > LinkedIn groups (for discussions & networking)
Google Groups > LinkedIn groups (for discussions & networking)
YahooGroups > Google Groups (for discussions & networking)
Google Calendar > Yahoo Calendar (for private use or sharing with others)
Thunderbird > Microsoft Outlook (for reading email on a computer instead of the cloud)
Firefox > MS Internet Explorer (for web browsing)
NeoOffice > Microsoft Office (for documents, spreadsheets, slide shows/presentations, etc.)
Twitter > Facebook (for networking with other agencies)
Girl Guides of Canada Facebook page > Girl Scouts of the USA Facebook page (for networking with other agencies)
Girl Guides of Canada Twitter feed > Girl Scouts of the USA Twitter feed (for networking with other agencies)

Okay, those last two aren’t tools – they are organizations. But I’m blown away at how awesome the Girl Guides of Canada organization is on Facebook and Twitter, as opposed to their USA counterpart, and I think compairing their social media use, side-by-side, is a really great tutorial on how to effectively use social media to engage, not just broadcast.

Okay, let’s see your list. Keep the “why” brief.

 

LinkedIn for Nonprofits? The Good & Bad

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I love LinkedIn. It’s how I stay connected with so many of the colleagues I’ve worked with or presented with over the years, or people whose work I am intensely familiar with (and who know a great deal about my work as well).

What’s kept LinkedIn so valuable for me is that I don’t connect to just anyone on LinkedIn; I reserve my connections there for real colleagues – employees or volunteers, doesn’t matter – and treat their contact information there as oh-so-precious. It’s my online address book for current and former co-workers. If it went away, I’d be lost, as it’s my professional address book and my way to know who is where.

I appreciate all my LinkedIn colleagues who gateway their Twitter feeds to their LinkedIn status – that way, I can more easily catch up with what they are up to without having to subscribe to their Twitter feeds.

I tolerate LinkedIn groups. They are clunky: hard to navigate, bury discussions, make it hard to see who else is a member, and are severely limited (you are limited in how many discussions you can actually join). But worst of all, the content seems to be mostly pleas for employment, rather than substantive discussions/debates. YahooGroups is a MUCH better platform for discussion – easier to use, more features, allows much more control by individual members in terms of how they receive messages, and many of the groups are rich in content.

I would love it if more organizations would put their events in the LinkedIn event feature. Then everyone who is attending – including those who are presenting – could show via LinkedIn that they are attending, which is then seen by everyone they follow, and which then might lead to even greater attendance.

I appreciate that LinkedIn has a section for users to input their volunteer experience. But I don’t use it. Why? Because whether or not I was paid to head a project, manage other people, facilitate an online event or represent an organization shouldn’t matter in terms of my profile; the nature of that work, that accomplishment, that leadership should be what’s most important. Why should some of the best work I’ve done be segregated elsewhere on my profile merely because I wasn’t paid to do it?

Is LinkedIn of use for nonprofits and NGOs? Of course! In addition to what I’ve said above, it’s also a great way to review new people you are connecting with elsewhere – on Facebook, that you meet at this or that reception or read about in a newspaper article and think, hey, that might be a a great candidate for our marketing position (paid or volunteer – doesn’t matter!), or as a possible board member.  

But a word of advice: never email someone you have never met with an invitation to be a board member at your organization, no matter how great their profile is on LinkedIn. You need to make sure this person is going to be a good match at your organization before you offer him or her a leadership role, and that takes interviews and reference checks.

Should you use LinkedIn as I do? Maybe. Maybe not. My point with all of the above isn’t so much to say, use it like me, but to say: think strategically about how you use it, at least review all of the various features, and test many of them for yourself as well, to see if they are worthwhile for YOU, specifically.

Also see:

Pro Bono / In-Kind / Donated Services for Mission-Based Organizations:
When, Why & How?

Short-term assignments for tech volunteers