Tag Archives: hostile

How to support your online community manager in times of trolling

If you write anything online, whether it’s blog or a comment on Facebook or even a caption on an online photo, you could become a target for online harassment – insulting posts on social media that call you out by name, insulting comments in reply to your posts on social media and blogs and online communities, down votes on communities that allow such, text messages that criticize you, your work, your family, etc. 

The only way to avoid it? Never do anything online at all, ever. And that’s unrealistic.

Women, in particular, are targets of abuse online, and this misogyny in digital spaces, because it is very personal in nature, can lead to women feeling degraded, terrified, even somehow to blame for daring to take up space online. This targeted hate against women impacts the inclusiveness of the online public sphere through the chilling effect it creates for women’s public participation. — from “Articulating a Feminist Response to Online Hate Speech: First Steps“, from Bot Populi, October 9, 2020.

If your organization has a marketing director that publishes anything online at all, or a social media manager, or an online discussion / forum manager, etc., senior management needs to be aware that the people in these roles are very likely getting anger thrown their way, at best, and perhaps even demeaning or harassing comments.

What should you do?

  • Regularly ask anyone who interacts with the public online (as well as offline) how they are, in a way that lets them know that YOU know that hostility might be thrown their way. “How are you?” isn’t enough. Ask bluntly, “Is everything okay online? I’d like to know if you are getting any insulting or harassing remarks. I know that often happens and I want you to know I’m here to support you.”
  • Direct staff members to screen capture any message directed at them personally that they feel is disparaging, insulting, harassing or threatening. Don’t wait until you hear about hostility online – send an official memo reminding staff of this.
  • If the person or people targeting your staff are violating a social media or community platform’s terms of service, direct your staff person to report them to that company. You or others on your staff should report as well.
  • Tell your staff person they have to right to block or ban anyone who is harassing them online from your organization’s online communities and other online spaces. You may want the staff person to discuss this ban or block with a senior staff person and to document the action in some way (when, who and why).
  • Your comments and questions to the person that is experiencing the “haters” online that can be helpful:
    • Tell me what’s happening.
    • Wow, this is really awful. What an annoying/horrible/disturbing thing to be happening.
    • Are you scared? What can we do to help you feel safe?
    • I hope you know we are here for you, we care about you and I want you to tell me any fears you have or challenges you are having.
    • Should we ask our staff and even our volunteers to go to such-and-such platform and upvote your posts, to counter the down-voting that has been happening? Do you need staff and volunteers to comment positively on your posts for a while, to counter the negativity and show that you aren’t alone?
    • Do you need to take a break from online activities for a while?
    • Do you have ideas on what you think we should do?
  • Comments and questions that are NOT helpful:
    • If you are going to be online, this is how it is. There’s no way to prevent it.
    • You need to come up with a way to prevent this in the future.
    • I’m going to take over our social media channel and online community (do this only after asking the person if this is what they think would be a good idea, because your taking over/stepping in can be seen by others as a sign that the person is lacking the abilities or temperament for the role).
    • Silence

I have been the target of online harassment and trolling. In 2020 and this year, it’s escalated to a point such that I have had to seek legal counsel. I’ve been online since the early 1990s and have never experienced hate and abuse online at these levels until last year. If someone like me, who posts about benign subjects like volunteer engagement and nonprofit public relations and tech use in nonprofits, can become the target of online trolls, any nonprofit social media manager can as well. They need your support to help counter that hate.

Also see:

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To Do List the Day After the USA election (2016)

The USA Presidental election is over in the USA at last. While not everyone is happy with the results, everyone is happy that it is over. It feels like it’s been going on for two years or more!!

This Presidential election has been contentious, controversial and very, very heated. I wrote in another blog about mistrust being rampant in so many communities in the USA and elsewhere, but the reality is that, fueled by this election, mistrust has seeped into organizations and families all over the USA: friendships have dissolved, many people aren’t speaking to various family members, and employees and volunteers may also not be speaking to each other because of what’s been said and done in this election, perceptions of the candidates and perceptions of the candidates’ supporters.

Strong feelings about the election and the issues it raised can poison workplace congeniality, kill employee and staff motivation and drive the exit of employees and volunteers you really didn’t want to lose. Maybe some of this has already happened at your nonprofit or government agency. You may need to do a number of things over many months to ease tensions, heal hurt feelings, reinforce your policies regarding workplace behavior and culture, and make sure everyone understands that the mission of your organization is always the priority while acting in an official capacity as an employee or volunteer.

You could:

  • Encourage departments to organize lunch together one day every other week, or do this for your entire organization if staff numbers are small, for a few months. You could introduce non-work topics for each lunchtime: recommendations for binge-watching, best classic black and white movies, predictions about March Madness, etc. Or have lunchtime trivia contests. The goal is to create fun, friendly, non-political conversations and help employees and volunteers again see each other as real people with real feelings. You don’t have to say why you are doing this – just do it.
  • Have a simple, fun contest for staff. For instance, ask them to bring in photos of themselves as babies or very young children, or in a Halloween costume, put the photos on the bulletin board in a common area and ask people to say who they think each person is. Or staff can bring in photos of pets they have, or have had, and staff can guess what animal belongs to what staff member. Or have a weekly staff award, like most tenacious, or most congenial, or person with a work situation that would make the best reality show. The winner could get a gift card. Again, this creates fun, friendly, non-political conversations and help employees and volunteers again see each other as real people.
  • Consider posting appropriate quotes in the break room that encourage humanity and kindness. For instance, from Abraham Lincoln’s Second Inaugural Address: Let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations. Or this quote from Carlos P. Romulo: Brotherhood is the very price and condition of man’s survival.
  • Organize several activities over the course of coming weeks that will remind staff and volunteers of the mission of your organization, such as a Q & A with frontline or program staff, a video of clients talking about the difference the organization makes, etc. This is good advice anytime, not just after a contentious election.
  • Remind staff in various ways that, at your organization, people matter, and in the workplace, we need to take care of each other, we need to have each other’s back. Cite individuals in front of all staff that have demonstrated this, or any teamwork, in some way. Have a brainstorming session on what kinds of words your staff would like, ideally, to be able to say about their workplace culture.
  • Note in an all-staff meeting that your organization’s staff has the right and responsibility to ensure that the work environment is free of hostility aimed at employees, consultants, volunteers or clients because of protected classification, such as race or gender, and that there are federal and state laws that prohibit hostile work environments on the basis of sex, race and religion. It’s better to do this in-person, in a conversational tone than a memo, as it feels less like a cold command, but certainly, you can also send out a written memo as a reminder of what you discussed in a recent meeting on this topic.
  • Remind staff – employees and volunteers – that, in the workplace, political discussions should never interfere with work, should be avoided with clients, and among staff, should never be allowed to devolve into debates over race, national origin, gender roles or religion, as such talk could be construed as creating a hostile work environment, even by someone not participating in such debates but just hearing such. Remind staff that such discussions should not happen in the workplace and, instead, should happen outside of the organization. This may require a written memo to drive home the point if things are getting out of hand.
  • Immediately take aside any employee, consultant or volunteer who seems to be crossing the line regarding political comments and remind them in specific terms what they have said that is inappropriate and in violation of your policies. Take appropriate action for repeat offensives, including dismissal.
  • If your organization, as a part of its mission, is focused on issues that came up frequently in the election, such as marriage, immigration, refugees, veterans, safety, government transparency, women’s health, insurance coverage, etc., make sure all staff, including non-program staff, know where the organization stands on these issues and knows how to properly refer any questions or criticisms of such.
  • Be absolutely strict on senior staff demonstrating the behavior they want out of subordinates and volunteers in all of the above. If they aren’t walking the talk, all of the aforementioned is for naught.
  • Be prepared to say goodbye to employees, consultants or volunteers who cannot let go of hostility about the election and are letting such affect their work and the work place.
  • Welcome questions or discussions from staff about any of the above.

If you try anything at your organization, or are struggling with staff cohesion, share your experience in the comments below.

Also see:

For Nonprofit Organizations: How to Handle Online Criticism

Addressing anger in the workplace (including online)

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

Feuds in the nonprofit/NGO/charity world

I work with nonprofit organizations, international agencies and even government offices that don’t get along with each other. And it leaves me in an awkward position when I’m talking with such an organization about some activity or resources that would be oh-so-appealing to another organization. I know that, when I make the suggestion for collaboration, or even just an email update or event invitation from one organization to the other, a heavy silence will fill the air – or some quickly-made-up excuses will flow and the suggestion will be ignored.

Entire organizations hurt each other’s feelings all the time, just as people do – because organizations are made up of people. But often, what one organization views as a criticism or an act of conscious disrespect by another organization is actually incompetence or thoughtlessness – it’s not at all a deliberate act. It can be an email that doesn’t receive a response or a phone call that doesn’t get returned (They are ignoring me! They hate me!) or a duplication of activities (They *know* we already do an event like that! They did this to try to steal our thunder!) or an event that doesn’t get announced until late (They didn’t tell us about this earlier so we wouldn’t be able to participate!).

I know one organization that believes it’s in a feud with another organization – but that other organization has no idea there’s any hurt feelings! So while the Hurt Organization takes every action by Other Organization as an attack, a slight, an insult, etc., Other Organization is completely oblivious that Hurt Organization feels that way.

Sometimes, a feud is acknowledged by both organizations – but there’s no effort to get over it. And there always be an effort to get over it, because there’s no room in the nonprofit / NGO / charity world for feuds. Disagreements? Yes, those need to happen, and it may be you never see eye-to-eye about what the approach should be to homelessness, or women’s health care, or stray animals – but the disagreement can be acknowledged by both parties without a silent and/or nasty feud between them. Debates? Absolutely – we won’t evolve or learn if we don’t debate! But silent feuding? That hurts all of us and those we serve.

When I take on public relations/outreach activities for an organization, one of the first things I do is to look at the distribution list for press releases and announcements, invitation lists for events, etc., and I make sure every organization that has a similar mission and is working in the same area is on those lists. That can include groups that have publicly said they disagree with the organization’s mission. There might be some cringing from other department heads, even a closed-door meeting where I’m assured the overture won’t lead to anything positive, but I insist. And every time, maybe after weeks, maybe after months, there’s a thawing of relations: Someone has lunch with someone else. Someone attends another’s special event. A white paper is shared. Small steps.

Maybe the organizations will never like each other; but I don’t have to like you to work with you!

Also see:

How to handle online criticism

Community Relations, With & Without Tech