Tag Archives: forum

Why your public meetings are so sparsely attended

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You represent a nonprofit. Or a local government citizens committee or board. Or an activist group.

You have a monthly, bi-monthly, quarterly or yearly meeting, open to the public. You want your members or the public to attend.

But meeting attendance is poor. Why?

I’ll tell you why! It’s one, or more, or ALL of these reasons:

  • You don’t make it crystal clear why the meetings happen. Why are you having this meeting? What happens at this meeting? Will I sit and hear a lecture? Will I watch a video? Will I have to offer an opinion or participate in some group exercise or vote? Can I just listen and observe? Why do you want me there? What will the meeting be like? All of these questions should be explicitly answered on your web site, in your email newsletter, on your Facebook event page, and in any other ways that you communicate about the meeting. This is the number one reason few people are coming to your meeting.
  • You put the information for the meeting in just ONE place. That one place could be your newsletter. That one place could be your web site. That one place could be a Facebook event page. Worst of all, that one place could be a PDF file somebody has to download as an attachment from email or from a web site (a lot of people don’t even bother opening a PDF). The information needs to be in multiple places. Does your city have a web site of community events and, if so, have you sent them this meeting information? What about the nearest public library? What about to civic organizations, business associations, neighborhood groups and cultural groups?
  • The meeting information isn’t updated on your web site. It’s 2019, but your web site is still talking about 2018. The upcoming meeting is in February, but your web site is still talking about December. The outdated information makes someone wonder if the meetings are still happening, even if your web site said that your group meets on the second Thursday of every month.
  • Your web site just says your group meets on the second Thursday of every month – or whatever. And that might be true, but it’s not enough to prove that this meeting really happens. Photos from the last meeting, or the minutes from the last meeting, or the focus or agenda for the next two meetings, with the actual meeting dates included, would affirm that, yes, these meetings really happen.
  • There’s no information about parking. Is free parking nearby?
  • People can’t get to your meeting by public transport easily. There’s a bus, but it only goes by every half hour, and there’s only one other bus it connects to – in a city of more than 50 buses. That means, to get to you and your hour-long meeting, most people would have to take mass transit around four hours round trip.
  • You don’t provide child care. And you probably don’t want a bored child – or more than one bored child – at your very important meeting.
  • Your meeting is at a time when I can’t attend. You didn’t survey membership or potential members and find out when the best time is for them to meet. Or you don’t offer meetings at different times – maybe every other month’s meeting could be in the evening instead of the afternoon.

There is no excuse for not addressing those first five bullets. None. Start with those. You may find that you need to ask people to RSVP for meetings and then text them a reminder, to better ensure they will attend. You may find you need to post reminders to social media as well. You may even need to look into broadcasting the meetings online, so that those who can’t attend in person can view the meeting online, perhaps even participate online as well (ask questions, vote, etc.).

If, after doing at least these first five bullets, your meetings are still poorly attended, then it’s time to sit down and call 10, 20, even 30 people you really want to attend these meetings and ask them why they can’t, or won’t, attend and if these reasons can be addressed.

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From just a bulletin board to a DISCUSSION

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Too many online discussion groups are really just online bulletin boards: a place to put up some information, but not discuss it. If that’s all you want from your online group – a place to disseminate information one way, from messenger to audience – that’s fine. But if you want more… what does “more” look like? And how do you get to “more”?

bulletin board / announcement board content:

  • announcements about events, policies, reports, new staff appointments, etc.
  • reminders about policies, events, reports, etc.
  • most content generated by 1 – 5 people; most staff & volunteers in the program don’t generate content (and may not even read it)
  • content is available elsewhere/is not unique to the forum
 discussion forum content

  • people responding to comments and reminders
  • people asking questions
  • people inviting discussion or debate about specific topics
  • content generated by a variety of people, including staff members of the programs tied to the discussion forum
  • there is content that is not available anywhere else, meaning the forum is essential, not just a repeat of announcements from newsletters, etc.
  • unique content is essential; forum members need it for their work
bulletin board / announcement board method:

  • ad hoc, as events happen, policies and reports are created/updated, etc.
 discussion forum method:

  • questions are regularly introduced, in a strategic manner, particularly when questions and discussions aren’t happening organically
  • specific people are contacted and asked to respond to a question, announcement, debate, etc.
  • discussion forum is highlighted (not just mentioned) during webinars, onsite workshops, onsite events, and attendees are invited to continue discussion on a specific place on the forum.
  • specific, current threads in the discussion forum are highlighted in meetings, newsletters, reports, etc.

Share your thoughts! And please see the wiki at http://knowledgenetworks.wikispaces.com/ for advice on how to make a transition from an announcement/bulletin board to a discussion forum.

latest moment of volunteer management madness

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Many of my blogs and web pages are inspired by first-hand experience as a volunteer or as a volunteer manager. And, sadly, it’s often bad experiences, usually as a volunteer myself, that lead to new blogs and web pages.

Of course I don’t name the organizations that inspire these blogs, and I try to put a very positive spin on these, to help other nonprofits, NGOs, libraries, schools, public sector agencies and other mission-based organizations to not make the same mistakes I’ve experienced. I consider them learning experiences, and I want others to learn from them as well.

Here’s some of these blogs and web pages that were inspired by my own experiences as a volunteer:

Here’s the latest moment-of-volunteer-management-madness inspired by a real organization:

This particular multi-state organization has leadership volunteering roles, on the local level, to handle the organization’s project management, including the management of local volunteers, in individual communities. But often, some of these local leadership roles are not filled, because no one is interested or no one has the time to do all of the tasks a particular role requires. Therefore, the lead volunteer for all other leadership volunteers in that community gets saddled with all the roles that aren’t filled, in addition to all of his or her other volunteer responsibilities.

One group of leadership volunteers in one community had a brilliant, oh-so-logical idea for lessening the burden on the lead volunteer and getting necessary tasks done: allow volunteers to commit to completing individual tasks, rather than the entire, hard-to-fill, leadership roles. For instance, allow one volunteer to be in charge of the online community for local volunteers, another volunteer to be in charge of updating the web site, and another volunteer to help with designing paper fliers – which, altogether, are most of the duties of the communications manager volunteer.

There were people ready to assume these much less-intensive volunteer roles. That means all the tasks of that role get done, the local lead volunteer manager – a volunteer herself – wouldn’t be overburdened trying to do these tasks as well as her other responsibilities, and maybe, after a few months, one of these task-based volunteers would decide, hey, I think I could do the entire job myself – I’m ready to commit to the entire leadership role! It’s a fantastic opportunity to cultivate new leadership volunteers – people who might get a taste of the experience and decide they would love to take on a more substantial role.

So, great idea, right? Well, not according to the organization. An employee representative who attended the local meeting where this idea was introduced quashed the idea. She said that the entire role has to be filled by one person and absolutely cannot be divided among several volunteers. Since no one is going to take that role in its entirety, all those tasks are going to be assumed by the already over-burdened team leader.

What a mistake! What a missed opportunity to cultivate new volunteers and new leaders!

Well, at least I got a new blog out of it…