Tag Archives: fans

Firsts… or almost

logoI didn’t invent virtual volunteering. I started involving online volunteers in 1995, and did a workshop that same year about it for what was then the Nonprofit Center of San Francisco (now Compasspoint), but I didn’t know it was called virtual volunteering, a term coined by Steve Glikbarg at what was then Impact Online (now VolunteerMatch), until more than a year later. I know, and frequently remind people, that online volunteers have been providing services to various causes since the Internet was invented, long before I got online in the 90s. But I was the first to try to identify elements of successful engagement of online volunteers, via the Virtual Volunteering Project, I think I was the first to do a workshop on the subject, even if I didn’t call it that, and I’m very proud of that.

I didn’t write the first paper on using handheld computer tech as a part of humanitarian, environmental or advocacy efforts – I wrote the second. At least I think it was second. It was published in October 2001 as a series of web pages when I worked at the UN, at a time when handheld tech was called personal digital assistants, or PDAs. People are shocked that the predecessor to the smartphone and cellphone was used to help address a variety of community, environmental and social issues before the turn of the century, that apps4good isn’t all that novel of an idea.

And I probably didn’t write the first papers on fan-based communities that come together because of a love of a particular movie, TV show, comic, actor, book or genre and, amid their socializing, also engage in volunteering. Those kinds of communities played a huge role in my learning how to communicate online with various age groups and people of very different backgrounds, which in turn greatly influenced how I worked with online volunteers. In fact, I can still see some influences of that experience in The Last Virtual Volunteering Guidebook. But I stopped researching them in 1999. So I was quite thrilled to recently to find this paper, “The media festival volunteer: Connecting online and on-ground fan labor,” in my research to update a page on the Virtual Volunteering wiki that tracks research that’s been done regarding virtual volunteering. It’s a 2014 paper by Robert Moses Peaslee, Jessica El-Khoury, and Ashley Liles, and uses data gathered at Fantastic Fest in Austin, Texas, in September 2012. It is published on Transformative Works and Cultures, an online journal launched in 2009 that looks at various aspects of fan fiction (fan-created fiction inspired by their favorite movies, TV shows and books), comic book fandom, movie fandom, video game fandom, comic and fan conventions, and more.

It’s nice being a pioneer… though I don’t think my early contributions are much to brag about. But I do enjoy seeing things I thought were interesting back in the 90s finally getting the attention they deserve.

Also see

Early History of Nonprofits & the Internet.

Apps4Good movement is more than 15 years old

vvbooklittleThe Last Virtual Volunteering Guidebook, a book decades in the making, by Susan J. Ellis and myself. Tools come and go, but certain community engagement principles never change, and our book can be used with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference.

Fans of celebrities & virtual volunteering

Back in the 1990s, I created a section on the Virtual Volunteering Project web site that was focused on how fans of TV shows, movies, singers, sports clubs and celebrities were using the Internet to coordinate philanthropic acts. This was everything from asking people attending a group viewing of a show to bring canned food for a local food bank to organizing an online auction to raise money for a celebrity’s favorite charity. These fans were engaging in philanthropy with no coordination from any charity or the celebrity – they self-organized and off they went, with the Internet playing a central role in their activities.

This kind of virtual volunteering is continuing today! While the volunteering or other philanthropy might happen onsite, the coordination and connection among volunteers is happening mostly online.

One of the most recent examples I found is by fans of British actor Benedict Cumberbatch, who call themselves the Cumbercollective. They are organizing an event to coincide with the actor’s birthday, July 19:

While it’s wonderful that many are able to donate to charity fundraisers in honor of Benedict’s birthday… some fans might find ourselves unable to do so. So, Batch of Kindness was born. What better way to celebrate the birthday of this extraordinary man than to perform acts that show generosity of spirit?

Let’s see how many lives we can impact, even in the smallest of ways, as we fulfill his request to “throw love” to those that need it. The Cumbercollective can give a Batch of Kindness to the world by giving of ourselves in honor of Benedict, who inspires us by his example.

Batch of Kindness organizers have offered these ideas for fans to undertake, and are encouraging participants to tweet about their activities with the tag #batchofkindness on  July 19.

I hope the group will also explore virtual volunteering for their members, online micro volunteering, and group activities so that members can do something together.

Other recent examples:

The Harry Potter Alliance: “We are an army of fans, activists, nerdfighters, teenagers, wizards and muggles dedicated to fighting for social justice with the greatest weapon we have– love. Join us!”

The 501st Legion (Star Wars) “While our organization was founded to simply provide a collective identity for costuming fans with similar interests, the 501st is proud to put its resources to good use through fundraising, charity work, and volunteerism.”

Examples cited in my original article include fans of The X-Files Fans, Xena and Barry Manilow. I also have an archived list from the 1990s that lists fans of Star Trek, Elvis, Christian Bale and more.

I’m sad that I didn’t find a group of Buffy: The Vampire Slayer fans that promote volunteering and donations to support nonprofits that work for the empowerment of women and girls. Is it out there and I just didn’t find it? Do I need to start it? (ha)

Online Fan Communities Work to Save the World

Even back in the 1990s, there were thousands of online communities for people who wanted to to share information and excitement about a particular television show, movie, sports team, celebrity, hobby or literary genre. Back then, instead of via Facebook or a YahooGroup, it was via USENET or American Online. Just as offline communities and groups will often “pass the hat” at their gatherings for a good cause, or participate in the occasional one-day group volunteering event, Internet-based fan groups came together online or in person back in the 1990s to improve their communities, promote a cause or generate funds for a nonprofit organization. Often, these fans engaged in philanthropy with no prompting from any charity or formal organization. I highlighted some of those fan-based online volunteering efforts. while at the Virtual Volunteering Project in 1999.

I’m not at all surprised that the practice is continuing: the recent National Conference on Media Reform in Boston, organized by the non-profit organization Free Press, featured the panel “Pop Culture Warriors: How Online Fan Communities Are Organizing to Save the World.” This blog details one effort:

The Harry Potter Alliance is a group of devotees worldwide who have hocus-pocused their shared love of the Potter books and movies into genuine social activism. As their website declares, they use the power of the Internet to “work with partner NGOs [non-profit, non-governmental organizations] in alerting the world to the dangers of global warming, poverty, and genocide. Work with our partners for equal rights regardless of race, gender, and sexuality. Encourage our members to hone the magic of their creativity in endeavoring to make the world a better place.”

The Alliance mobilized its fanbase to win a $250,000 grant from Chase Community Giving, beating out more than 10,000 other charities in a Facebook competition. They’ve donated more than 55,000 books to school libraries around the world, including the Mississippi Delta and Rwanda, and are helping to build a school library in the Bedford-Stuyvesant neighborhood of Brooklyn. Five planeloads of supplies were sent to Haiti after last year’s earthquake. They’ve registered first-time voters and even petitioned Time Warner to make Harry Potter chocolates Fair Trade: that is, chocolate not made — or cocoa beans harvested — under inhumane conditions, such as starvation wages or child slavery.

The audio of the conference session on online fan communities is here.

If you are a nonprofit organization looking to increase diversity among your volunteering / supporter ranks, find out if there are fan groups in your area. Find them by searching on YahooGroups, GoogleGroups and Meetup.com. Also ask your current volunteers – and ask them to, in turn, ask their friends and family members – if they are a part of an online fan-based community and if that community would be receptive to message about volunteering at your organization. Create a written pitch just for the particular group you want to approach, inviting them to learn more about volunteering with your organization, or inviting them to attend a particular event or activity. Food banks, for instance, could put out word that those hosting viewing parties of a particular TV show could encourage attendees to bring food donations for the food bank. Or an environmental group hosting a trail or beach cleanup could get the word out about the event to fan-based groups. Or a school-based mentoring program could let a local chapter of a fan-based group know about the need for mentors, how easy it is to be involved, the difference mentors make, etc.

As noted in the article I wrote originally about online volunteering by fan-based groups,

  • For annual events: “People should keep in mind that these kind of events start off slow. You shouldn’t try to start huge. Let support build. Let the word get out. It will get bigger every year.”
  • Have a lead person or official chairperson who is well-recognized within the online community to lead communication activities with the group on your behalf. They want to hear from one of their own, not an outsider.
  • Talk to the group before the event about the recognition it may receive. If they are going to show up in their Star Trek uniforms for your one-day volunteering event, get their permission before you have local news reporters come out to film them – no one wants to be made fun of for their passions!

If you are a fan-based group looking for a nonprofit or NGO to support, engage in a conversation with your membership about what that organization should be: some members may already be affiliated with an organization and others may want to join them. Or they may know that a person affiliated with whatever you are following – a TV show, a book, a movie, a sports team, a singer, etc. – is already affiliated with a charity your membership like to add their support to.

And remember: this group will talk after the event or volunteering activity, online, in the online community, about their experience. Work with the group’s leadership to ensure that you hear feedback that can help you improve activities in the future, that might look great on your web site, or that simply might energize your organization to engage with this community again.

Also see Finding Community Service and Volunteering for Groups.