Tag Archives: facebook

schedule social media posts? use with caution

I’ve been using social media before it was called social media: I was a heavy user of USENET newsgroups back in the 1990s, and moderated the soc.org.nonprofit group for a few years. USENET was all about interaction with others and networking – but in text-based formats. As a result of that experience, I learned early so, so much about using the Internet both for promotions and for engagement: it gave me terrific grounding for using modern social media tools (and least I think so). As a one-person shop with no permanent agency affiliation, no best selling book and no big media splash, I’ve done pretty well at attracting followers on both Twitter and Facebook.

I use tools like Hootsuite to pre-program tweets to Twitter and status updates to Facebook and GooglePlus, but I don’t overly-rely on those tools: I still take at least a couple of hours every week to scroll through those I follow on Twitter and to read updates, to retweet things, to reply to posts, etc. I also pick one of my Twitter lists every week to read through and do the same. I wish it was as easy to do that on Facebook, but that’s another blog…

That said, I do use Hootsuite to pre-program tweets and Facebook page posts. I do this days, weeks, even months in advance. And I’ve been doing something in the last several weeks that seems to attract a lot more likes, followers and interactions for me: choosing my own social media theme for a day, and programming posts, especially tweets, once an hour around that theme, for 4-5 hours on that one day.

Creating tweets and other social media messages around a theme for the day doesn’t require me to create new information: I choose themes based on pages on my web site and posts on my blog that I would love for people to visit or revisit. Some days, I tweet about the same web page or blog post four times, but always with different keywords and a different description.

Some of the day-long themes I’ve tweeted around:

  • ethics in international volunteering
  • how to get a job in or experience for a job in humanitarian aid and development
  • controversies regarding not paying interns
  • using Twitter
  • ethics in communications
  • safety in volunteer programs
  • resources regarding volunteer firefighters
  • virtual volunteering
  • competing online with breaking news
  • welcoming volunteers (and how you might be making them unwelcome)
  • digital/IT-related volunteering
  • conflict, free speech, reconciliation
  • social cohesion, building understanding

Your nonprofit, non-governmental organization, school, government agency or other mission-based initiative can do the same: look through your web pages that are focused on educating people about your cause or mission or reaching clients and potential clients in particular. Do you see themes emerging? What about UN international days that relate to the mission of your initiative – could you build a day-of-social-media-messaging around that theme?

On a related note, if you have an event, or an approaching program deadline, or some other time-sensitive information or announcement, don’t rely on just one tweet or one Facebook post to get the word out. You need to come up with reasons to post multiple times on Twitter, even in just one day, about a key event: each post could feature a different photo, a different keyword, and slightly different wording.

Oh, but doesn’t that mean followers keep reading the same message over and over? No. That’s because most people aren’t sitting and looking at one Facebook page or one Twitter feed all day long. I’m very lucky if one of my followers just happens to be looking at Twitter when I post – it’s very likely most WON’T be. For my followers to see a message, they either have to be staring at the screen the moment I post, to go specifically to my Facebook page or Twitter feed to read only my social media posts, to see the message when it’s reposted by someone else, or when it uses a keyword tag that they follow.

The only way scheduling messages for later posting to social media works, however, is if it’s coupled with live, in-the-moment interactions on social media: liking other people and agency’s content, responding to that content, asking questions regarding other people’s posts, etc. If I don’t show interest in the social media posts of others, why should they show interests in mind?

And whatever you do, do NOT use Twitter only as a gateway for your Facebook posts. No one is going to click on that truncated message on Twitter to read the rest of it on Facebook. It shows a profound laziness on your part.

Essential digital networking skills of the modern nonprofit worker

angryjayneNo matter your role at a nonprofit or other mission-based organization – marketing, management of volunteers, directing a program, accounting, human resources (paid staff) management – you must have a solid understanding of certain digital skills, skills that go beyond how to use database software, to be able to do that job well.

Every job at a mission-based organization – nonprofit, NGO, charity, school, government agency, etc. – requires being able to efficiently process large amounts of information from a variety of resources, being able to respond to people quickly with accurate information, being able to work with a variety of different people via online tools, being up-to-date on developments that can affect that job and knowing about emerging innovative practices. Going to conferences and reading magazines and paper newsletters are great to build your knowledge, onsite classes are great to build your skills – but just going to such events and reading only print information isn’t enough anymore to continuously build your skills and knowledge. And conferences and onsite classes are often out-of-reach, financially, for many nonprofit workers.

The good news is that digital skills are easy to acquire, and are much more about being an effective communicator with humans than having a computer science degree or being a programmer.

At minimum, the modern nonprofit worker, regardless of his or her role – human resources management, program assistance, marketing, whatever –  should:

  • Respond to email quickly
  • Manage email well, to the point that he or she can quickly find a particular email from a particular person from a particular time period
  • Be able to communicate effectively via email, including in situations addressing conflict or talking with someone for whom English is not his or her first language
  • Be a veteran of participating in online presentations and know what makes an effective online presentation
  • Have taken and finished at least one online course that took longer than two hours to finish.
  • Know how to work remotely, not just writing and responding via email, but participating in phone conferences and checking in regularly
  • Be able to effectively facilitate a phone or online meeting
  • Know how to use Twitter or Facebook or whatever comes next to connect with essential information for his or her job (experts in his or her field, legislation that could affect his or her work, etc.) – that doesn’t mean he or she needs to be a social media outreach expert, just that they know how to use social networking to NETWORK as a part of his or her job. And that means more than just posting information; it means knowing how to engage with others.
  • Know how to look for social media keyword tags that might relate to his or her work in some way
  • Know how to upload, or download, photos to Flickr, or a similar online platform
  • Know how to reduce the size of a photo (so that it can be included in an email newsletter, attached to email, etc.)
  • Not be afraid to try new technologies more than once

In addition, senior staff at any mission-based organization should know how to work with online volunteers and understand the basics of virtual volunteering; even if all your volunteers are “traditional”, you need to explore virtual volunteering.

Yes, it would be great if you understood Instagram and Snapchat and whatever else intensive, shiny social media tool comes down the lane, especially those that are used exclusively or primarily by phones and tablets – but unless you are a marketing director or manager of volunteers, those are just nice to know, but not absolutely necessary.

Put it into your official work plan to get up-to-speed on essential digital networking skills – practice will get you where you need to be!

Also see:

14 (was 13) things you do to annoy me on social media

handstopMore than a dozen things that annoy me regarding the use of social media by too many nonprofits, government initiatives and other mission-based programs:

1) You don’t post at least one item a week to your Facebook page.

2) You have created a gateway where everything you post to Facebook goes out on your Twitter feed. Never mind that every message ends up being truncated on Twitter, so that Twitter users see things like this: Join our staff, donors, participants, volunteers & allies as we march on Saturday to support the vital issue in our community regarding… with a link for more information. Most people will NOT click on that link to find out what in the heck you are talking about!

3) You don’t list every public event by your organization on the events function on Facebook, so that people can mark “interested” or “attending” and, therefore, receive automatic reminders of the event as the date approaches, or get an idea of who else is interested or who is attending. It also makes it easier for others to share those event details with others via Facebook.

4) You don’t have your organization’s full name in your Twitter profile. That means, if anyone wants to tag your organization in a tweet or wants to follow you, it will be difficult to find you, and they may even use the wrong Twitter handle, driving traffic to someone else instead of you.

5) You post only “one way” messages to Twitter and Facebook, rather than posts that encourage engagement, like questions, or posts that say “Tell us what you think about…”

6) On Twitter, you don’t participate in Tweetchats, you don’t respond to other organization’s tweets, you don’t retweet other organization’s messages – you don’t ENGAGE.

7) On Facebook, you don’t “like” or comment on the status updates of other organizations. You want them to do that for you, but you don’t do the same for them.

8) On Facebook, you don’t reply to or even “like” comments made on your status update. That means no one ever knows if you care that they’ve provided feedback on your activities.

9) You don’t thank people that share your Tweets or Facebook status updates.

10) On Twitter, you don’t spend any time reading tweets by others – you just tweet your own messages. That’s like going to a conference, shoving your brochure into people’s hands and walking away, never listening to them, never meeting anyone, never attending workshops.

11) You post far more messages encouraging donations than you post about accomplishments by your organization, things your volunteers have been up to,

12) You work with teens but don’t use Instagram.

13) You don’t experiment with GooglePlus or YouTube or Snap Chat, because you couldn’t figure out the value a year or two ago.

14) You have something awesome in your email newsletter and I want to share just that item via Facebook, but it’s not on your Facebook feed nor your Web site (except as maybe in a PDF version of your newsletter, which no one reads online) Feb. 22, 2017 addition

If you changed your ways regarding social media:

  • your donors and volunteers would feel more strongly about supporting you,
  • your donors would be more motivated to continue giving and volunteers would feel more motivated to complete assignments and take on more,
  • the media would be more inclined to contact you regarding a story or for your comment on current events,
  • you are more likely to attract new donors and volunteers,
  • your staff would become even better versed in talking about their work,
  • other organizations would be more inclined to refer others to you, to collaborate with you and to rely on you

Also see:

Facebook use to organize Women’s Marches: lessons learned

womensmarchThe women’s marches on Saturday, January 21, 2017, may have been the largest single day of marches in US history. Somewhere between 3.3 million and 4.6 million marched in cities across the USA, according to political scientists from the Universities of Connecticut and Denver, who are compiling a mammoth spreadsheet listing turnouts, from the roughly half a million that demonstrated in Washington to the single protester who picketed Show Low, Arizona. There were also marches around the world.

Facebook was an essential tool in organizing women’s marches all over the USA. Most everyone I know personally who was a part of a march got their information from a Facebook group set up specifically for their city’s demonstration.

I joined two of the online groups, for Portland, Oregon and for Washington, DC, and it was fascinating to watch how the groups were used. Some things I learned observing the online organizing:

  1. March organizers realized that they needed a web site or public google doc associated with the group, because group discussions quickly became unwieldy – there needed to a place to find all of the essential information, without having to scroll through what seemed an endless stream of Facebook group messages. It also mean that people that were not on Facebook could access the basic information.
  2. Constant facilitation and moderation were essential. FAQs are great and absolutely necessary, but there will always be people that don’t read them and ask the same questions over and over. Also, a quick, even immediate, response to rumors and misinformation was essential, and it took more than just one post to counter such.
  3. Rumors and misinformation were posted *regularly*. There were people posting that march permits were denied, that the marches were canceled, that the starting point had changed, that bus parking was being denied, that mass transit was going to be canceled that day, and on and on. Not sure if it was people just thinking/wondering out loud (many posts began with “I heard from someone that…”), if it was individuals trying deliberately to disrupt, or if it was people part of an organized effort to disrupt.
  4. Constant updates, often several times a day, were essential, particularly in showing response to criticism and questions.
  5. Facebook created a written record of the behavior of organizers. If they made a misstep, it was there for all to see. If they did things right, it was there for all to see. It was forced transparency for organizers.
  6. Deletion of critical comments was often NOT a good strategy. In November, Portland, Oregon March group moderators began deleting comments, even entire threads of conversation, that they deemed as critical of the march, such as those by people that felt the march was too focused on the experiences of white women, and did not address the unique challenges and perspectives of other women. Many people didn’t just want inclusiveness; they wanted specific statements regarding the particular challenges of black women, Latino women, Asian women, and transgendered people. Deleting those criticisms made people angrier. At one point, major allies such as Planned Parenthood and the NAACP Portland chapter decided they wouldn’t participate. Constance Van Flandern, an artist and activist in Eugene who was the Oregon’s official liaison to the national Women’s March on Washington, said in this article, “These women were overwhelmed by people coming to their Facebook page and asking about issues of diversity. It was just delete, delete, delete.” So Van Flandern started a new Facebook group for the march and invited nine women who had been complaining to her about the lack of inclusion on the other page to join. The page quickly replaced what had been the official page, and the march was saved – in fact, at 100,000, it was the largest march in Portland’s history.
  7. These marches weren’t at the initiative of paid staff at large organizations; they were started at the grassroots level, and powered by independent, spontaneous volunteers, who took on high responsibility roles and recruited and managed other volunteers, mostly through Facebook. And by all accounts, they managed brilliantly – not perfectly, but show me an event managed perfectly by paid staff! I also think their organization and popularity caught a lot of traditional women-focused organizations off guard, and they had to play catch-up. Often, grassroots folks are far ahead of traditional groups in taking a stand – and I think this is going to happen more because Facebook makes it so easy for any group to start getting its message out.
  8. Facebook played a significant role in getting the word out about these marches. But the reason these marches were so well attended, far exceeding predictions in terms of crowd size all over the USA, including DC and Portland, wasn’t just because people knew about the marches. I hope people don’t start thinking all they need is a Facebook group to get lots of people to attend a march.

What lessons did you learn in watching Facebook be used as the primary organizing tool for the women’s marches? Share in the comments below.

January 30, 2017 update: New York Times article, The Alt-Majority: How Social Networks Empowered Mass Protests Against Trump.

vvbooklittle The Last Virtual Volunteering Guidebook, by Susan J. Ellis and myself, is our attempt to document the best practices over the more than three decades virtual volunteering has been happening, in a comprehensive, detailed way, so that the collective knowledge can be used with the latest digital engagement initiatives to help people volunteer, advocate for causes they care about, connect with communities and make a difference. It’s a tool primarily for organizations, but there’s also information for online volunteers themselves. It’s available both in traditional print form and in digital version. Bonus points if you can find the sci fi/fan girl references in the book…

Also see:

Measuring social media success? You’re probably doing it wrong.

logoA nonprofit buys billboard space on a major highway. Thousands of people drive by the billboard every day. After a week, the marketing director declares the billboard a huge success because of the number of people that are driving by the billboard. However, there is no significant gain in donations, volunteers or clients by the organization.

Does this sound like a ridiculous way to measure the success of a marketing activity? It is. Yet, that’s how I regularly hear people measure the success of social media use by a nonprofit, government agency or other mission-based initiative.

If your nonprofit is an animal shelter, or a farmer’s cooperative, or a community theater, or a health clinic, or any other nonprofit that serves a geographically-specific clientele, having thousands of Twitter followers is not an indication that you are having social media success. So what? That’s the same as the billboard out on the highway. It’s just a number, and if it’s not translating into something tangible, it’s a waste of money and effort.

For online activities to translate into something tangible, online action must create and support offline action or behavior. What could this look like?

  • An increase in the number of volunteers providing service to your organization
  • An increase in the number of volunteers who stay with your organization over a longer term
  • A greater diversity of volunteers providing service, with greater representation from under-represented groups
  • Greater numbers of donors
  • More repeat donors
  • New donors
  • Greater attendance to conferences, workshops, etc.
  • Greater attendance to events with an entrance fee, which creates greater revenues
  • Greater numbers of downloads or purchases of a publication or other product
  • Greater numbers of clients or people served
  • More repeat clients
  • A greater diversity of clients receiving services from your organization
  • Larger numbers of people writing government officials, corporate representatives or the media regarding the cause your organization promotes
  • Larger numbers of people filling out surveys that you will use in creating proposals, reports and publications regarding your organization’s work
  • More feedback from volunteers, donors, clients and the general public regarding your work
  • Volunteers and clients reporting a perception of greater support from your organization
  • Volunteers and clients reporting a new / changed perception that relates to your mission (for instance, those you engage with online reporting that they are no longer prejudiced against a particular group or community) or a change in behavior or practice that relates to your organization’s mission (for instance, if you were an organization that promotes recycling, and those you engage with online telling you they are recycling more)
  • Volunteers, clients, staff, the general public and/or the press reporting a perception of greater support from your organization, an improved perception of the organization’s impact, an increased awareness about the cause an organization promotes, etc.

A few hundred Twitter or Instagram followers may not sound impressive, but if most of those followers are in your geographic area, if there are lots of public officials and other nonprofit representatives and local people served by your organization among those followers, you’re doing well. If you are a nonprofit serving teens, and most of those followers are teens, you are doing VERY well. It’s not about the how many, it’s about the who.

How can you measure social media success ? I talk about that on my web page Evaluating Online Activities: Online Action Should Create & Support Offline Action & Results. For most nonprofits, measuring is not a matter of a software choice; it’s going to take a more person-to-person approach, involving surveys and interviews. In other words, engagement.

Quit celebrating how many people have “liked” your organization’s Facebook page. Are discussions happening on that Facebook page? Are people asking questions? Are individual status updates being liked and shared? Celebrate engagement.

Also see:

Folklore, Rumors & Misinformation Campaigns Interfering with Humanitarian Efforts & Government Initiatives

gossipUPDATED:

Preventing Folklore, Rumors, Urban Myths & Organized Misinformation Campaigns From Interfering with Development & Aid/Relief Efforts & Government Initiatives

Folklore, rumors and contemporary myths / legends often interfere with development aid activities and government initiatives, including public health programs – even bringing such to a grinding halt. They create ongoing misunderstandings and mistrust, prevent people from seeking help, encourage people to engage in unhealthy and even dangerous practices, and have even lead to mobs of people attacking someone or others because of something they heard from a friend of a friend of a friend. With social media like Twitter and Facebook, as well as simple text messaging among cell phones, spreading misinformation is easier than ever.

Added to the mix: fake news sites set up specifically to mislead people, as well as crowdsourced efforts by professional online provocateurs and automated troll bots pumping out thousands of comments, countering misinformation efforts has to be a priority for aid and development organizations, as well as government agencies.

Since 2004, I have been gathering and sharing both examples of this phenomena, and recommendations on preventing folklore, rumors and urban myths from interfering with development and aid/relief efforts and government initiatives. I’ve recently updated this information with new information regarding countering organized misinformation campaigns.

Anyone working in development or relief efforts, or working in government organizations, needs to be aware of the power of rumor and myth-sharing, and be prepared to prevent and to counter such. This page is an effort to help those workers:

  • cultivate trust in the community through communications, thereby creating an environment less susceptible to rumor-baiting
  • quickly identify rumors and misinformation campaigns that have the potential to derail humanitarian aid and development efforts
  • quickly respond to rumors and misinformation campaigns that could derail or are interfering with humanitarian aid and development efforts

And, FYI: I do this entirely on my own, as a volunteer, with no funding from anyone. I update the information as my free time allows.

Also see:

The awesome power of tweet tags

Twitter_logo_blueI still love Twitter. I know, I know – all the hip tech folks say it’s passé. Nonsense. I still get so much more out of Twitter than Facebook, professionally:

  • I get a great sense of what folks are doing in the areas of expertise and work I care about most – new resources, new ideas, new trends I need to know about
  • I can easily find and connect with amazing experts in areas of expertise and work in which I’m intensely interested
  • I can find what I’m looking for and easily screen out what I don’t care about (unlike with Facebook)
  • When I tweet, I get replies and retweets and even requests for more info – real engagement – as well as traffic to my blog and web site

In fact, I’ve gotten a couple of paid jobs because of what I do on Twitter. 20 minutes on Twitter a few times a week is well worth my time! I’m @jcravens42 on Twitter, btw…

One of my favorite things about Twitter is tweet tags – keywords or phrases with a hash mark (#) in front of them. They are my favorite way to find great information on a specific subject, and for me to reach people that aren’t following me on Twitter but are following the tweet tag (by “following”, I mean that they look for tweets with that tag, specifically).

Here are my favorite tweet tags as of today. If you don’t know what one means, and I haven’t said so below, just click on it and have a look at some tweets that use the tag:

#volunteer (usually used regarding people giving back to causes or communities, but there is a USA university that uses it for their sports team references too)
#volunteers
#voluntario
#voluntarios
#nonprofit
#ngos (non-governmental organizations)
#vvbook (for mentions or links to The Last Virtual Volunteering Guidebook)
#ework
#ttvolmgrs (Thoughtful Thursday discussions for managers of volunteers)
#tech4good
#apps4good
#Civictech
#ict4d
Community, environmental & human development-related tags (caution: some software developers sometimes use some of these tags for their work, which can be confusing, and “development”, and therefore “dev”, can also mean fundraising in the USA)
#humanitarian
#comm4dev
#research4dev
#ideas4dev
#capacity4dev
#globaldev
#sdgs (sustainable development goals)
#undp
#unitednations
#usaid
#defyhatenow
#Afghanistan
#Ukraine

#Kentucky (usually in combination with another tag, like #volunteer or #nonprofit)

#pdx (Portland, Oregon-area – usually in combination with #volunteer)

#fogro (Forest Grove, Oregon)

How do I find tags to follow? Either via other Twitter accounts I follow, or I think of them and wonder if any is using them and so I look for them. I also look at what’s trending on the left side of my Twitter screen on my laptop, and sometimes those trending tags inspire me to share something using such myself.

I also leverage Twitter tags associated with United Nations Days that are somehow associated with my work or interests. For instance, August 19 is World Humanitarian Day, a day meant to honor those who have been killed whilst doing international aid work and to recognize the work being done by humanitarians worldwide – local as well as international humanitarians. The tag the organizers use ever year is #WorldHumanitarianDay. Some years, they have a second tag for a specific theme; in 2016, that tag was #ShareHumanity. So I used HootSuite to program tweets in advance that would be posted a week before the day, the day before, and then lots the day of, and that were tagged with #WorldHumanitarianDay and/or #ShareHumanity. The result was that many people following those tags ended up retweeting my tweets, and I got a few new followers as a result (and some great people and organizations to add to my Twitter lists).

Tweet tags to use and follow will differ from person to person, and organization to organization. For instance, when I was in Ukraine, working for the UN, I recommended that @UNDPUkraine use these tags regularly, both on their own tweets and to follow:

#Ukraine
#UNDP
#uatech4good
#mdgs
#innovation
#comm4dev
#urbanplanning
#poverty
#humanitarian
#health

For a government program regarding water and sanitation in Afghanistan, I recommended:

#Afghanistan
#UNICEF
#water
#watsan
#sanitation
#wateris
#food
#health
#toilets
#equality
#industry
#energy
#poverty
#humanitarian

Give it a try yourself! Searches can be saved, for easy daily or weekly references. I don’t check all the tags every day – usually just a few times a month. And this is anonymous – people can’t see which tags you are looking for and following yourself.

Should you create your own tweet tag for a conference, a program, your region, a cause, etc.? Only if you believe you can get lots of other people to use it, and you understand you will not own the tag, that absolutely anyone on Twitter can use it. How to get lots of people to use a tag you have created? That’s the subject of a future blog…

Relationships take time, even via social media

Stop looking for the magic social media management tool, the one that allows you to send one message to “all” the social media platforms and magically get lots of likes and followers. The one that keeps you from ever having to actually log in to Twitter, Facebook, Instragram, etc.

Stop it NOW.

That approach to social media is like walking into a room full of people, making an announcement, even a powerpoint presentation, never taking questions or looking to see if anyone is listening, walking out when you’re done, and then wondering why no one gave your nonprofit money, came to your next event, provided input on your programs, joined as a volunteer, etc. – and using that same experience to say, “Well, I guess everyone likes us or they don’t care, because no one said anything to me!”

Timo Lüge blogs at Social Media for Good and in a recent blog: says this:

“Social media is about building and sustaining relationships. It is not a one-time interaction. In other words: you need to stop thinking about how you can get people to ‘like’ a post and instead develop a long-term strategy for how you want to interact with the community. You and your management need to accept that that will take time. Focus on the quality of the interactions instead of the quantity.”

That doesn’t mean you shouldn’t use a social media management tool to schedule tweets or Facebook status updates or anything else in advance, or to create analytics – I use Hootsuite to schedule my daily tweets in the morning and afternoons, as well as bi-weekly posts to Googleplus and, sometimes, to Facebook. But I still take the time log into each of those platforms, individually, and to read messages by people and organizations I follow, like those messages, comment on them, share posts by others, reply to comments that have been made to me, etc. I also make sure I tag people and organizations related to what I’m posting on social media, so they know they are being talked about, and might be encouraged to reply. In other words, I spend time with the audience, just like I would in a room full of people, to hear their feedback, to hear what they are doing and thinking, to acknowledge their points of view and to get a sense as to whether or not I’m really connecting with people. That’s what building and sustaining relationships look like, online or off. And that’s what it takes to make social media worthwhile for any nonprofit (or for-profit, for that matter).

vvbooklittleFor more about building relationships online, see The Last Virtual Volunteering Guidebook, by Susan J. Ellis and myself. The community engagement principles offered here work with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference. Tools come and go – but certain community engagement fundamentals never change.

How to look at the Chan Zuckerberg Initiative

I had planned on writing my thoughts about the Chan Zuckerberg initiative – then found this blog by Anil Dash (thanks, Susan Tenby) which says it better than I can:

It is absolutely fair and necessary to be critical of Zuckerberg’s philanthropic efforts, both past and present, to ensure that this gift of $45 billion dollars is put to good use. That is because the default dispensation of the money will be to waste it. For example, Zuckerberg donated $100 million to Newark schools to almost no effect, in a gift that was revealed to have been explicitly managed by Sheryl Sandberg to be timed to offset the negative publicity surrounding the release of the movie The Social Network. Given that track record, our default assumption should be that this is a similar move, though obviously this announcment (sic) being coupled to the birth of their daughter makes such assumptions seem churlish or rude.”

Please read the full blog by Anil Dash here.

Internet tools needing improvement

There are a lot of software applications – apps – I use regularly – and some that I’m using less-regularly, because of “improvements” by developers. So many apps are becoming so poorly-designed that they are becoming unusable, yet I read about many of these companies whining about how many users they’ve been losing.

So let me do you a favor, designers: here’s more than a dozen ways that the apps I use regularly – and millions of others use regularly – really, truly could be improved:

  • Flickr – Bring back the narrative slide show view. Yes, most people just look at photos, and look at them on their smart phones. But there are a lot of us who want to see the narrative too – not every photo is self-explanatory.
  • Facebook – So many changes needed:
    • Make adding and removing people from lists as easy as adding and removing people from circles on GooglePlus. Right now, it is SO hard to do. And there’s no “at a glance” way to see who is one which list. I would use Facebook oh-so-much more if the lists were easier to use.
    • Make it possible to put Facebook pages into lists. I would love to be able to put causes I really love, and want to follow, on a list, so I could look just at that list sometimes.
    • Make it possible to delete smart lists from a person’s view of lists – I have a company listed on my account that I have NEVER worked for. I have no idea how it got there, but there’s no way for me to remove it! It looks like I worked there – but I never did.
    • Create a blog space for users the way MySpace used to have. I could create a blog that someone could view WITHOUT being a member of MySpace – but the only way for someone to comment it on it unless they were signed in. You would end up taking market share from Tumblr and Medium and so many blog spaces if you did that.
  • Twitter:
    • Make it possible to view lists I create, as well as the list of accounts I follow and the list of those that follow me, viewable however I want (alphabetical, oldest to newest, etc.)
    • Keep it simple! That’s the beauty of Twitter! Please stop trying to be like Facebook. I connect with people and organizations I really need to know, even get job leads, from Twitter – that NEVER happens on Facebook. You are going to ruin Twitter if you keep “adding” Facebook features.
  • YahooGroups, formerly my favorite app:
    • Please, please, please go back to non-threaded discussions. You’re threaded way of doing things have killed discussions on most of the groups I’m on.
    • Create a fee-based service for users who don’t want ads on their groups, including no ads in emails generated by messages on the group. I will HAPPILY pay that fee! So would many, many thousands of other users!
  • Google
    • regarding GoogleGroups: go look at YahooGroups from 2002 or so – if your interface looked more like that, you’d still massive numbers of users from not only Yahoo, but from various online collaboration web sites as well.
    • GoogleCalendar: Please reconsider your decision to stop sending calendar updates via SMS! I don’t always have great Internet access. And there are LOTS of people that still use feature phones that don’t have apps. We need our SMS reminders!
  • iTunes – STOP BEING STUPID. Instead, start beta-testing your interface with non-software developers, as well as people over 25. I am not a stupid person, and yet, it takes me way too long to figure out how to add a song to a playlist, how to remove one, how to play just one album, and on and on.

Those are my ideas. Get right on that, ‘kay?