Tag Archives: donors

Donors offering feedback on humanitarian projects & proposals

image of a panel discussion

Years ago, I was a part of an online community for humanitarian aid and development workers. It wasn’t a group for the sharing of best practices or professional development. It was a group for venting and kvetching.

The group didn’t last long in that form – as the group became more and more popular and new members came in, venting started to be frowned on, because of the expectation of such workers to always be positive took over – as it always does in the offline world. The snarky commenters were shamed into silence and the group became yet another boring, rarely-controversial discussion group for best practices and where to find jobs and funding.

One of my favorite times on the group were when conversations would break out about eyebrow-raising comments that came from funders. I loved the comments so much, I saved many of them. I just found them as I was cleaning out a hard drive and decided to share my favorites. No actual humanitarian groups or donors are named here.

These are reported to be actual comments humanitarian workers have gotten from foreign funders:

For the household disinfection kit you are proposing, could you please explain the purpose of the mop? I mean, I know people use it to clean their house, but could you write a justification to that effect?

Email conversation:
Funder: “Hey, can you include some photos of children. They usually look good for fundraising”.
Agency: “No. I cannot.”
Funder: “Why not?”
Agency “Because the project is NOT about children”.

Funder: “When refurbishing the health facility, ensure that a maximum of 2 coats of paint is used”.

After sending a very long and detailed report (according to the donor’s format and per their request), including photos showing the progress of each activity, I got this email response: “Hi. Can you give me some quick updates on the project?”

Funder, regarding the alphabetization component of a rural development program: “Why would women living in the desert need to learn how to read and write anyway?”

Funder: “We don’t understand why you want to do contingency activities due to increased fighting. Could you just solve the conflict?”

Funder: “Why do they need a gravity-fed spring water system? Don’t they have normal tap water?”

Funder said they would rather spend $200 US per day renting cars for a five-year project rather than actually buying cars, which would be far cheaper, “because we don’t support the purchase of assets.”

Funder, at our first meeting: “I thought you would be a man.”

I submitted a very long, detailed research report for a donor. Got it returned with feedback. Throughout the 120-page report there is a comment from the funder, stating “you should mention xyz government and UN report here.” The comments were given at least 20-30 times, and the comments got angrier and angrier throughout the report because we’d missed such an important document.
Me in follow-up call with the donor: “I have searched all of the documents you sent that you wanted us to include and the Internet, I can’t find xyz report.”
Donor: “It hasn’t been released yet.”
Me: “errrrmmmm… Could you send me a copy? That way I would be able to mention its contents” (and actually know it exists which obviously I didn’t before).
Donor: “I don’t have a copy.”
Me: “errmmmmm… have you even read it?”
Donor: “No, I just heard about it.”

Funder: “So are you actually a spy for the British Government?”
Worker: (nervous, confused) “No, I am sure my Government considers me far too troublesome to employ” (i.e. sweary with an inability to toe the line), “Why?”
Funder: “How else would a woman end up working in Mine Action here?”

Donor: “We are paid for a children’s rights project. We cant support you in a nutritional crisis.”

Had a potential donor call me at 3 AM local time, when I was helping with first response after a disaster, to say that they had decided that they wanted their aid to go to providing shelter to orphans and could my organization do that? At 3 AM, I had to explain that nobody knew which children were orphans as yet because they were still determining who had died, and that the first option would be to reunite children with extended family members rather than create a separate facility. They were noticeably displeased during this call. I clearly did not understand their humanitarian impulse to help ORPHANS. They didn’t give us the money.

Funder: “These photos don’t show a reality that would reflect the need for the kind of assistance you’re asking for. Do you have photos that more obviously show the effects of food insecurity and mass migration?”
Many words for: put in images of starving children
🙄. For the record; the photos we provided were of adult women who had consented to having their photos taken.

As for myself, I had to help a colleague explain to the representative of a very large, well-known tech agency that Africa is not a country and that not everyone spoke English there.

Also see:

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Free guide updated: Basic Fundraising for Small NGOs/Civil Society in the Developing World

I’ve updated Basic Fundraising for Small NGOs/Civil Society in the Developing World for the first time in four years. I swore I wouldn’t anymore, and even said so on my web site… it’s quite the beast of a project, given that it’s entirely unfunded work. And I’ve been updating it since 2004.

But the continued pleas on sites like Quora from small NGOs in Asia and Africa, including very specific questions about crowdsourcing, a topic not covered in the 2015 version of the document, prompted me to spend oh-so-many hours updating it.

The PDF book is now 41 pages long and is available to download, for free, from my web site. It includes chapters on:

  • Fundraising: Some Things You Should NEVER Do
  • Networking & Establishing Credibility
  • Guidelines for Integrity, Transparency & Accountability
  • Using Social Media to Build Credibility
  • Absolute Essential Preparations To Solicit Donations
  • Finding Donors & Making Contact
  • Proposal Writing
  • Ethical Principles in Fundraising
  • Crowdfunding & Online Donations
  • Beware of Fundraising Scams
  • Financial Sustainability Action Planning
  • Individuals Raising Money in Another Country for Your NGO

The work of small community-based organizations (CBOs)/civil society organizations (CSOs)/non- governmental organizations (NGOs) in developing countries, collectively, is vital to millions of people. There is no group or institution doing more important work than CBOs / CSOs & NGOs. They represent local people and local decision-making. They often are the only group representing minority voices and the interests of those most-marginalized in a community. I call them mission- based organizations: they are organizations that exist, primarily, to fulfill a mission. They have a mission-statement that is supposed to guide all of their activities – in contrast to a business, which exists to make profits.

Financial support for their vital work, however, is hard to come by, and staff at these organizations, whether paid or unpaid (volunteer), have, usually, never had training in how to raise funds, what different funding streams can look like (individual donors, foundation grants, corporate grants, fees-for-service, government contracts-for- service, etc.), or how to maintain an accounting of funds.

I can’t solve this challenge with a book, but I hope I can give these NGOs the most basic information they need to secure funding. I hope it also helps consultants who are trying to help these small NGOs in developing countries.

Will I update it again? Not any time soon, barring the correction of some egregious mistakes, and maybe not at all. I need money too, folks. I need to devote my energy to projects that pay me. Please read more about my consulting services and let me know if you might like to work together!

vvbooklittleA resource that isn’t free but is very much worth your investment – at least I think so – is The LAST Virtual Volunteering Guidebook. The book, which I co-wrote with Susan Ellis, extensive, detailed suggestions and specifics about using the Internet to support and involve volunteers: virtual volunteering. It includes task and role development, suggestions on support and supervision of online volunteers, guidelines for evaluating virtual volunteering activities, suggestions for risk management, online safety, ensuring client and volunteer confidentiality and setting boundaries for relationships in virtual volunteering, and much more. The LAST Virtual Volunteering Guidebook is available both as a traditional printed book and as a digital book.

Also see:

Something New & Innovative? How about something that WORKS?

So often – TOO OFTEN – I hear nonprofits, government initiatives, NGOs, charities and other mission-based programs complaining that they aren’t getting good attendance at their events or program activities, or aren’t getting any press coverage, or don’t have enough volunteers, and so they are looking for something innovative and new in marketing.

But is something innovative and new really what they need?

In my junior year at Western Kentucky University, a million years ago, one of my professors proposed an idea to me: for one of my senior year classes, to fulfill my minor in theater, I could be in charge of marketing the Fall Children’s Theatre series, a then-annual event where three to four student-directed productions were presented, all focused on children audiences. I would get credit for a full senior-level class for such. I had also been working at the local arts center as a marketing intern outside of classes and had a wonderful mentor there who had taught me a lot about getting press coverage – combining this experience with my journalism major and newspaper experience, it was an offer I couldn’t refuse!

I was oh-so-successful at getting kids and their parents to the plays. One performance had to be delayed a few minutes because there were so many kids pouring in from an area kindergarten. We consistently sold out of intermission snacks, filling the coffers of our student theater society. Of course, I got an “A” for my efforts: my professor said they had never had so many full houses for the Fall Children’s Theater series.

Was I innovative in my approach to marketing these shows? No. All I did was the basics:

  • Sent press releases in a timely manner, with complete information, to area newspapers, and the one local TV station, in time to get into their calendar sections.
  • Sent press releases to local schools and kindergartens as early as possible.

That’s it. That’s all I did. And I sent these by mail – there was no Internet in my world back in those days. I had no budget to do anything else. All I did to be so wildly successful was the basics of marketing. And I did the basics WELL. Before my involvement, press releases were never sent, or were sent too late for information to be included in a local newspaper or on TV, or didn’t have complete information.

Before you start looking for something innovative to improve attendance at your events, increase program participants, recruit more volunteers, increase your visibility, etc., look at your current communications:

  • Is information on your web site up-to-date and complete, with answers to Who?, What?, Where?, Why? and When? right in the first paragraph of any information about events?
  • When you post about information on social media, do you make sure it includes Who?, What?, Where? and When? (you may not have enough room on Twitter for Why?)
  • Are you sending press releases and announcements to every area media outlet in your area, including newspapers, radio stations and TV stations watched in your area, in a TIMELY manner?
  • If you have a poster or brochure about the event, are the answers to Who?, What?, Where?, Why? and When? obvious and easy to find/easy to see?
  • Has your up-to-date, complete information been emailed directly to every employee, every consultant and every volunteer at your organization, in a timely manner?

There’s nothing innovative about any of that – but these steps are absolutely fundamental to successful marketing by nonprofits. And often, it’s all that’s needed.

Also see:

14 simple things to do to your web site to attract more donors

Quit looking for the magic app or crowdfunding platform that will attract online donations for your organization. Attracting online donations is NOT a software challenge: it’s an information challenge.

Here are 15 EASY things your nonprofit, non-governmental organization, charity or other mission-based organization can do right now via your web site that will make your organization more attractive to online donors, who may be current volunteers, new volunteers, family of board members, someone across town or across the country:

  1. Make sure your organization’s full name appears as text on your home page and your “about us” page (not just in the graphic of your logo). This will make your organization’s information easy to find online. Many times potential donors will look for you online based on your organization’s name – you want to make it easy for them to find.
  2. Make sure the location of your organization is on you home page and your “about us” page. You don’t have to give the street address if, for some reason, you don’t want to make your physical address easy to find (such as in the case of a domestic violence shelter or home for foster children) but you do need to say the city, the state or province and the country where your organization is based. Many times I have looked for a particular nonprofit in a particular place and I cannot tell on the web site if the nonprofit is the one I am looking for because it never says what region it’s in – and there are so many nonprofits and NGOs with similar names.
  3. You need to have as much information on your web site about what your organization has accomplished as you do about it needing funds. And don’t just talk about activities: talk about RESULTS from those activities. People want to fund organizations that make a difference, not organizations begging for money, especially organizations that have dire messages about soon closing their doors.
  4. Note what your organization’s costs are. If I make a donation, what is that donation paying for? If most of your funds go to staff salaries, that’s okay: talk about the expertise of your staff, the hours they devote to working directly with those you serve, what they do in their work, etc.
  5. Make sure your web site is free of misspellings and grammar mistakes. If your web site isn’t a good representation of your organization’s work, why would I donate?
  6. Make sure your web site has no outdated information. If I click on “upcoming events” on your home page, and the first item is about an “upcoming” event that actually happened nine months ago, I’m not going to be inclined to donate, because if you cannot maintain an up-to-date web site, perhaps you struggle delivering your programs or managing money as well?
  7. Make sure your web site is mobile ready – it should work on a smart phone, not just a lap top.
  8. Do not say on your web site that you involve volunteers to “save money” or list a monetary value for volunteer hours, because as a donor, my reaction could be, “Why should I make a donation? They should just get volunteers to do the work for free.”
  9. Make sure your web site has everything it needs to attract new volunteers. Volunteers often become donors.
  10. Have a page that describes the history of your organization, who founded it, where it is located, why it was founded, etc. This establishes credibility for your organization.
  11. List the board of directors. This further establishes credibility for your organization – it shows the people willing to be fiscally-responsible for this organization.
  12. Get a group of family members or friends of staff to bring their laptops or smart phones to your organization. Ask them to find your web site online, without using the URL – using only the name of the organization, or something about your mission and your location, like “Help animals in Henderson, Kentucky.” See how long it takes them to find your organization’s web site using various methods and find out how they search for it. Note any problems they have in finding the site and address this accordingly.
  13. With this same focus group, ask what the site says that would make them want to donate. Listen to what they say and make improvements based on that.
  14. Offer a way to donate online. Even if just 10% of all of your donors choose to donate online, that’s money you would not have gotten otherwise, and the number of people that switch from donations by postal mail to online donations rises every year. There should be a way for people to donate using a credit card and Paypal.

And here is a non-web site specific way to increase donations to your organization: Put a notice on every fundraising event or fundraising activity that says that a person doesn’t have to participate in the event or fundraising activity in order to donate to the organization. “You don’t have to attend our black and white ball to donate to our organization! You can make a donation anytime via our website…”

By the way: much of this is the criteria I use when reviewing a site for an organization I think I might donate to – and many times, I have NOT given to an organization because it lacked the aforementioned info.

Also see:

Mission-Based Groups Need Use the Web to Show Accountability

Crowdfunding for Nonprofits, NGOs, Schools, Etc.: How To Do It Successfully

Web Site Construction & Content Suggestions for Nonprofits, NGOs and small government offices

Design Standards and Tips for Nonprofits, NGOs and small government offices

Required Volunteer Information on Your Web Site

Marketing Your Nonprofit, NGO or small government office Web Site

Don’t Just Ask for Money!

Nonprofits & NGOs: you MUST give people a way to donate online

Basic Fund-Raising for Small NGOs in the Developing World

Nonprofits & NGOs: you MUST give people a way to donate online

fundhuntingThe following quote is from a blog in 2013 by Sue Gardner (hi, Sue!!) of the Wikimedia Foundation, which administers Wikipedia. The quote is about how the many-small-donors-instead-of-a-few-big-ones works so well for Wikimedia, a nonprofit:

We don’t give board seats in exchange for cash… people who donated lots of money have no more influence than people who donate small amounts — and, importantly, no more influence than Wikipedia editors… We at the WMF get to focus on our core work of supporting and developing Wikipedia, and when donors talk with us we want to hear what they say, because they are Wikipedia readers. (That matters. I remember in the early days spending time with major donor prospects who didn’t actually use Wikipedia, and their opinions were, unsurprisingly, not very helpful.)

It’s not only that they have many, many donors of small amounts, rather than a few donors that give huge amounts of money, it’s also that their donors are users of their initiatives, primarily Wikipedia – in fact, many are volunteers for these initiatives.

This isn’t a new model. I worked in professional, nonprofit theater for many years, and this was their model as well; each theater had hundreds, even thousands, of donors that gave, for the most part, small amounts, and the vast majority of those donors were also performance ticket buyers. I learned that a healthy nonprofit theater has at least half of its expenses covered by such individual donors.

Of course, the many-small-donors models wouldn’t work for every nonprofit. But if your nonprofit had at least 100 clients, volunteers and/or event attendees in a year, you MUST have a way for those people to donate via your web site. There is absolutely no excuse for NOT having this way of giving, and no excuse for NOT encouraging such donations.

How about this: at least once a year, I have been ready to donate to a particular nonprofit, I’ve gone to the web site to do so, and, ta da: no way to donate online; the only way to donate is by sending a check or money order. And so, I end up not donating at all.

This happened to me last month regarding a nonprofit right here in Forest Grove, Oregon, where I live. I was going to say something to the nonprofit, but instead, decided to turn my thoughts into a blog for small nonprofits in particular. I hope they notice. I don’t have lots of money: when I donate, I’m giving up the price of a movie ticket and popcorn. Most nonprofits would claim that they would not say no to any amount of cash someone wanted to donate, including that small amount. Yet, that’s just what they do when they don’t have a way for people to donate online.

According to Blackbaud’s 2015 Charitable Giving Report, 93% of funds given to nonprofit organizations came from traditional means in 2015 – major gifts, annual funds, fundraising events, checks, snail mail and by phone. Only 7.1% of donations to nonprofits came in online. HOWEVER, online giving has been steadily growing over the last few years, up 9.2% from 2014 to 2015, and 14% of online giving in 2015 originated on a mobile device. I’ve no doubt the numbers are just going to keep going up. A good summary of the Blackbaud report is here. In addition, a study of younger supporters (age 20-35) found that 56% preferred donating online via an organization’s website.

The excuse I hear by most nonprofits for not having a way for someone to donate online?

We don’t want to have to lose some of the donation to processing fees. 

Let me be clear: you are losing ALL of the online donation by not having a way for people to donate this way to your organization. Those people that go to your web site and can’t find a way to donate online don’t say, “Oh, I’ll write a check then.” Nope – they just don’t give at all.

As of the time of this blog’s writing, Paypal charges 2.2% + $0.30 per transaction on any donation ($0 to $100,000) to a registered nonprofit with 501(c)(3) status. Wouldn’t you rather get most of a donation than none of it?

There’s no service that doesn’t have some kind of processing fee for donations to nonprofits, at least not in the USA. Some services, like Paypal or Google Wallet, just charge a transaction on every donation, but don’t provide any features, like a customized web page. Services like First Giving charge more, but also provide more services, like tracking and managing donor information and easily integrating into whatever donor database you are already using. Which should you use? That depends on the size of your nonprofit’s budget, how many donors you are expecting to donate online and how much information you need from those donors. Have a look at what other nonprofits in your community are doing in terms of allowing for online donations, and don’t hesitate to pick up the phone and give them a call and ask for advice (we need nonprofits collaborating together MORE!). Also, talk to your financial institution, the bank or credit union where you deposit your organization’s funds – they may have options as well.

And if you are looking for a magical third party crowdfunding site that will bring in lots of donations for your organization merely by your inputting all of your information and asking for money, forget it – that’s not how successful online fundraising works for 99% of nonprofits. Rare is the donor who goes to a third party web site with no idea of who he or she is going to give money to.  Most nonprofits that raise money through online means are raising that money through their own web sites, and raise that money from people in their communities that are familiar with their work and want to support them, from people that have attended the organization’s events, or from people that have seen an ad on TV or radio.

More: 

Excellent advice from someone else on how to encourage donations online to your organization

More advice for what should be on your organization’s web site

Also see Survival Strategies for Nonprofits

Relationships take time, even via social media

Stop looking for the magic social media management tool, the one that allows you to send one message to “all” the social media platforms and magically get lots of likes and followers. The one that keeps you from ever having to actually log in to Twitter, Facebook, Instragram, etc.

Stop it NOW.

That approach to social media is like walking into a room full of people, making an announcement, even a powerpoint presentation, never taking questions or looking to see if anyone is listening, walking out when you’re done, and then wondering why no one gave your nonprofit money, came to your next event, provided input on your programs, joined as a volunteer, etc. – and using that same experience to say, “Well, I guess everyone likes us or they don’t care, because no one said anything to me!”

Timo Lüge blogs at Social Media for Good and in a recent blog: says this:

“Social media is about building and sustaining relationships. It is not a one-time interaction. In other words: you need to stop thinking about how you can get people to ‘like’ a post and instead develop a long-term strategy for how you want to interact with the community. You and your management need to accept that that will take time. Focus on the quality of the interactions instead of the quantity.”

That doesn’t mean you shouldn’t use a social media management tool to schedule tweets or Facebook status updates or anything else in advance, or to create analytics – I use Hootsuite to schedule my daily tweets in the morning and afternoons, as well as bi-weekly posts to Googleplus and, sometimes, to Facebook. But I still take the time log into each of those platforms, individually, and to read messages by people and organizations I follow, like those messages, comment on them, share posts by others, reply to comments that have been made to me, etc. I also make sure I tag people and organizations related to what I’m posting on social media, so they know they are being talked about, and might be encouraged to reply. In other words, I spend time with the audience, just like I would in a room full of people, to hear their feedback, to hear what they are doing and thinking, to acknowledge their points of view and to get a sense as to whether or not I’m really connecting with people. That’s what building and sustaining relationships look like, online or off. And that’s what it takes to make social media worthwhile for any nonprofit (or for-profit, for that matter).

Also see:

vvbooklittleFor more about building relationships online, see The Last Virtual Volunteering Guidebook, by Susan J. Ellis and myself. The community engagement principles offered here work with the very latest digital engagement initiatives and “hot” new technologies meant to help people volunteer, advocate for causes they care about, connect with communities and make a difference. Tools come and go – but certain community engagement fundamentals never change.

OCHA guide to crowdfunding: a review

409571-OCHA_TB16_Crowdfunding_for_Emergencies_onlineThe United Nations Office for the Coordination of Humanitarian Affairs (OCHA) has released a briefing called Crowdfunding for Emergencies. Not really a how-to guide, more of a look at how it might work in the very best of circumstances. I’m glad to see a UN agency – OCHA, in particular – talking about crowdfunding – about how individuals can donate financially, directly, to humanitarian efforts – but any talk of crowdfunding needs to come with a reality check. And there’s no reality check in this short report.

So, here’s my reality check regarding crowdfunding for humanitarian crises:

  • Most of the time, a crowdfunding effort does NOT raise lots of money. Most crowdfunding efforts fail to meet the expectations of the initiatives that attempt them. We hear only about the campaigns that are wildly successful – not the many more that aren’t successful at all. Let’s look at just Kickstarter, which is mentioned repeatedly in the report — but without these statistics: less than 41% of approved Kickstarter campaigns get funded — and Kickstarter says another 20% of projects submitted are rejected by the site. Out of the over 72,000 projects funded on Kickstarter since its inception, as of October 2014, only about 1,600 raised more than $100,000.
  • The wildly successful crowdfunding efforts you have heard about – for Haiti, for Nepal – have had a tremendous amount of marketing and media coverage behind them. Vast amounts. People were hearing about the dire circumstances in Nepal on the news, on the radio, on their social media networks, and on and on, for days and days. Most initiatives won’t have that kind of outreach behind their crowdfunding effort.
  • The wildly successful crowdfunding efforts you have heard about have, later, lead to some very bad feelings among donors, who later read stories about the misuse of funds. Crowdfunding might get your initiative lots of money, but if it does, it will also get you lots of scrutiny. Are you ready to handle such? Are you ready to show the impact of the money you raised, in hard facts and figures, on demand?
  • Donor fatigue is real. People get exhausted from seeing images depicting desperate circumstances. They are moved the first time, maybe the second time, but then they feel overwhelmed, emotionally-drained, even under siege. If your crowdfunding effort for a humanitarian crisis happens soon after another humanitarian crisis, it might not matter that you have an excellent outreach campaign and lots of media coverage.

I was glad to see this risk talked about in the publication:

“Financially supporting a few crowdfunded projects at the potential expense of the community-at-large is a substantial risk, as crowdfunding platforms tend to target individuals as compared to agencies.”

Crowdfunding is, absolutely, something humanitarian organizations should be exploring. But keep expectations realistic.

Also see:

Survival Strategies for Nonprofits

Volunteer groups leading to financial donation/sponsorships?

I’ve had an incredibly busy three weeks, preparing for, and then delivering, four trainings – two in Kentucky and two in Portland. Topics ranged from communications for small nonprofits (More Donors, More Volunteers and More Awareness: Doing It All With Better Outreach) in my home town of Henderson, Kentucky (more than 70 people attending – INCLUDING MY MOTHER) to a panel discussion regarding building relationships with current and potential even partners, part of the Arts Festival Conference 2013 in Louisville – which I was invited to partly because of this article I wrote in 2003 regarding finding sponsors (scroll down on the page to find it) and two all-day, intensive workshops on volunteer engagement essentials for AmeriCorps members serving in Oregon, hosted by Oregon Volunteers.

But I’m blogging today in particular about the presentation in Louisville, which was organized by ZAPP® / Western States Arts Federation (WESTAF).

There was an audible gasp from the audience when I suggested that a great way to build a relationship with potential sponsors  is to create volunteering opportunities for the employees of the company that festival organizers are targeting as a potential sponsor. People came up afterwards to ask, “Really?!”

Really.

There are many companies that are hungry to do something for communities and nonprofits beyond just buying a table at an event or having their name above the title of the event (“Acme Anvils Presents…”). Tell a company that 10, or 50 or even 100 employees could be involved in a one-day, just-show-up volunteering event and that company may very well ask you where to send the sponsorship check! And it seems to me that arts festivals present a terrific opportunity for this: event set up volunteers, tear-down volunteers, runners during the event, weather monitors, amateur photographers, tweeters and more.

True, Creating One-Time, Short-Term Group Volunteering Activities is not easy. But it’s an idea worth exploring if your event or program is in need of donors / sponsors.

How do I know? Because I’ve worked at a Fortune 500 company, directing its philanthropic activities, and I talk regularly with people who work at companies in the marketing or HR departments and do similar work. They love it when nonprofits don’t just come to them and say, “We need money – please give us some.” They like to hear about why the event or organization is important to the entire community, the real difference it makes, and how they can have a deeper connection than just a sponsorship check. They are being asked by employees for group volunteering events, and many companies see such events as ways:

  • to build employee cohesion
  • to allow people from different departments to work together in ways they never could in the work place
  • to allow employees to show talents and leadership abilities that haven’t been noticed in the work place
  • to give employees something fun to do

I also advised attendees to build a relationship with potential sponsors before ever asking for money: the first time they hear from you should NOT be when you ask for a sponsorship. Let them know about your events, let them know about your volunteering activities and invite them to participate, invite them to an open house – just meet to say “Hi, here’s what we do and wanted you to know. Tell us about YOU!”

I also talked at length about how arts festivals add incredible value to a community. Think about what people are looking for in a place to live: good schools, safe places, and LOTS TO DO, like farmer’s markets and festivals of any kind. Arts festivals – and arts activities of any kind (dance companies, live theatre productions, museums) add tremendous value to a community. Employers want to attract fantastic employees, and they OFTEN talk about community characteristics, including arts-related events and programs, to entice candidates to move or stay. So in making a pitch to a sponsor, talk about your organization’s value to the community – are you bringing a benefit to that company’s employees? THEN SAY SO.

Also see:

Creating One-Time, Short-Term Group Volunteering Activities
Details on not just what groups of volunteers can do in a two-hour, half-day or all-day event, but also just how much an organization or program will need to do to prepare a site for group volunteering. It’s an expensive, time-consuming endeavor – are you ready? Is it worth it?

Short-term Assignments for Tech Volunteers
There are a variety of ways for mission-based organizations to involve volunteers to help with short-term projects relating to computers and the Internet, and short-term assignments are what are sought after most by potential “tech” volunteers. But there is a disconnect: most organizations have trouble identifying such short-term projects. This is a list of short-term projects for “tech” volunteers — assignments that might takes days, weeks or just a couple of months to complete.

One(-ish) Day “Tech” Activities for Volunteers
Volunteers are getting together for intense, one-day events, or events of just a few days, to build web pages, to write code, to edit Wikipedia pages, and more. These are gatherings of onsite volunteers, where everyone is in one location, together, to do an online-related project in one day, or a few days. It’s a form of episodic volunteering, because volunteers don’t have to make an ongoing commitment – they can come to the event, contribute their services, and then leave and never volunteer again. Because computers are involved, these events are sometimes called hackathons, even if coding isn’t involved. This page provides advice on how to put together a one-day event, or just-a-few-days-of activity, for a group of tech volunteers onsite, working together, for a nonprofit, non-governmental organization (NGO), community-focused government program, school or other mission-based organization – or association of such.

Article by me from 2003 re: Finding Sponsors (scroll down on the page to find it)

Don’t Just Ask for Money!
Something much more should happen if someone clicks on your web site’s “Help Us” link than a message that asks only for money.

Nonprofits & volunteers – time to brag on Techsoup!

There are a LOT of opportunities right now on TechSoup for nonprofit employees and volunteers to share experiences and offer advice. Here are some recent questions and topics oh-so-ripe for your comment:

Nonprofit looking for Best Practices for Gathering Emails, other Info from New Donors.

Nonprofits, libraries, universities, others using Moodle? There’s someone looking for advice from you!

How does your nonprofit, library, other mission-based organization deal with “bad” tech etiquette?

What’s your experience with ICTs for rural economic development?

A small nonprofit maritime museum books sailing trips – & needs software advice for reservations

Are you a nonprofit or volunteer using Ubuntu Linux?

Nonprofit that collects veterinary medical supplies seeks inventory management software for Mac.

Firing a volunteer over insulting musings on Facebook re: a nonprofit or library?

Software for Substance Abuse and Mental Health Treatment?

Nonprofits & libraries: are employees, #volunteers using Google Drive, iCloud, Dropbox, other cloud apps? Share!

Nonprofit with network question: Some entries in NPS logs are in Hex others in plain text. Help?

SMS Engagement for civil society, the humanitarian sector, nonprofits, government programs – your experience?