Tag Archives: crisis

Our Lady of the Manifest: the icon for a very particular community of online volunteers

When most people think of the Afghan evacuation, they think of August of 2021, when crowds surged around Kabul’s airport, desperate and doomed Afghans clung to the sides of planes taking off, and a suicide bomber murdered scores of Afghans and 11 U.S. Marines, one soldier, and one Navy Corpsman. And they think the evacuation is over. But the evacuation of Afghans never ended. And neither has the volunteering by people all over the world trying to get vulnerable people out.

Jeff Phaneuf of No One Left Behind, the largest volunteer organization working to assist Afghans who served the USA as interpreters, has noted that when the organization surveyed its 16,000 contacts in August 2022, it found 180 clear instances of Afghans killed while waiting on a visa, with a 80 further possible murders they’re looking into. No One Left Behind estimates that there are close to 200,000 people still in Afghanistan eligible for visas from the USA set aside for Afghans and their family members who are at risk because of work they did for the USA. That doesn’t count the women’s rights activists other groups are working on. Those Afghans who do make it out often exist in an indeterminate legal space because of the inaction of governments to give them permanent status. Many of the people in Afghanistan that volunteers abroad are trying to help are literally starving: in August 2022, when No One Left Behind asked Afghans applying to leave about the conditions they lived under, only 5.5% reported being able to feed their families.

a doll with only its white face is visible amid its cover of blue and white fabric, like a chador. It holds a large, fake sunflower. It is hung on an otherwise bare, white wall.

This Time article profiles the work of people, most of them volunteers, who are still in contact with Afghans in Afghanistan and are continuing to try to get people, especially women, out of Afghanistan and to a safe country with official asylum status, and focuses on their macabre mascot, Our Lady of the Manifest, “She’s who we pray to, to get people on flights” – and how she’s helping volunteers facing mounting fatigue, frustration, depression and stress as they feel a growing helplessness to assist Afghans.

The article notes what everyone faces in trying to get at-risk Afghans out of Afghanistan:

You can get every necessary document in order, push your case through the sluggish and unresponsive refugee system, get every name of the family you’re working with on a flight manifest, and somewhere between that Afghan family’s home and the airport they can run into the “18-year-old with a gun” problem—a young Afghan running a Taliban checkpoint who doesn’t have much respect for international agreements or paperwork and who might be in a bad mood, or struck by how a woman is dressed, or acting, or who just doesn’t like the idea of a family who wants to flee the country. Everything can fall apart in a moment.

As the author of the article notes, “Sometimes, Our Lady feels a little less like an inside joke with these volunteers trying to get Afghans out, and more like a companion on a painful road.”

These volunteers work mostly in isolation. Even with online communities and interacting with others remotely, volunteers can feel very unsupported and alone, especially when friends and family are more than ready to move on and stop talking about this. I know, because I am such volunteer: I wrote about my efforts two years ago as a part of Digital Dunkirk: online volunteers scrambling to help endangered Afghans get visas & out of Afghanistan and the mental and emotional toll I could see it taking on others and myself. There’s no organization supporting me or guiding me in this role – myself and other volunteers are all pretty much making it up as we go along, because the guidelines and information about getting people out of Afghanistan and into an asylum program are ever changing. Most of us, including myself, have no training in interacting with people witnessing and experiencing violence, who have no safe haven from those acts – but we are interacting with Afghans, via WhatsApp, Telegram and Signal – that live in this daily reality and want our help. In addition, many of these volunteers, myself including, know that there are people – former colleagues, real people, with names and stories, who are in the photos we have of our time there – who qualify, on paper, to come to the USA, but are still languishing in a country run by terrorists 18 months later. As Laura Deitz of Task Force Nyx notes in the article, “I probably can’t underscore the toll that this mentally and emotionally takes on anyone who’s trying to help.”

And as I wrote in my earlier blog about this volunteering:

For the online volunteers trying to help, no certificate, no statistic on the monetary value of the time they contributed, no t-shirt, is going to serve as appropriate recognition for what they’ve done. There’s just one way we’re going to feel good about our virtual volunteering: getting people out of Afghanistan.

And I shall say it again, as I did two years ago:

Of course, the stress and frustration of online volunteers in this effort is nothing compared to the Afghans we’re trying to help. In addition to being terrified of the knock at the door that means the Taliban is there, to search the home, to take away boys and young men to fight, to take away girls for rape (there’s no such thing as “child marriage” – please stop saying that), to find files and data that could prove someone in the family worked with the USA, the UK, Australia, or some European country, Afghans are also running out of money and food.

I confess to having a very macabre sense of humor at times, and to gravitating to other humanitarian workers as colleagues and friends who also have such. It’s how I can face the absolute unnecessary absurdity of humanitarian work, whether internationally or just trying to help in my own community. This article provides a good profile of people who I think are like me – we don’t mean to offend. We’re just trying to stay sane.

I may print out a photo of Our Lady of the Manifest and put it on my wall.

If you have read this blog and are in the USA, I beg you to please write your US Congressional representative and both of your US Senators, as well as to the President of the USA, and ask them to please fulfill our commitment to our allies in Afghanistan, and to please put in the staffing and systems necessary to evacuate our allies and their families from Afgahnistan. They believed us – believe me – when we said they could and should pursue their education and careers, and they did so with the belief that we woud have their backs. We owe them this. And if you are in a country that worked in Afghanistan, whether militarily or in humanitarian interventions – Australia, the UK, Spain, Germany, Turkey, Japan, India, where ever – please do the same in your country regarding contacting your federally-elected officials.

your nonprofit is still relevant during COVID19 – SHOW HOW

If you are a nonprofit focused on helping the homeless, addressing hunger or nutrition, helping people with a chronic illness or children or seniors, helping people with addiction issues, your services are still hugely in demand and it’s easy for people to see how your nonprofit is relevant during COVID19 and all that it’s bringing to individuals and the community-at-large, like unemployment, social isolation and being homebound without onsite visits. I’ve noticed many nonprofits trying to address domestic violence have done an excellent job at messaging these days, noting that the requirements to stay at home have created a very dangerous scenario for those they try to serve and what they are trying to do to address that. If you represent such a nonprofit, you may even have seen a spike in donations as a result.

But if you are a nonprofit focused on live theater, artwork, dance, history, recycling or some other thing that isn’t directly, obviously related to the consequences of COVID19, it can feel like you are being lost amid all the calls for continuing to support nonprofits and addressing this pandemic.

ALL NONPROFIT ORGANIZATIONS MATTER to SOMEONE, at the very least. If a nonprofit doesn’t matter, it shouldn’t exist.

This is not the time to pause your nonprofit’s communications, wait for things to get better and hope people will remember your nonprofit when we’re through this, or to think that relaunching your public activities once public gatherings can happen again will immediately bring people back to engaging with your program and supporting it financially. Instead, your nonprofit, no matter its focus, needs to be thinking about what messages it can send out on its blog and social media channels, linked from its web site, about its work that will be relevant in these times. It needs to strategize about how to get those messages out and how to invite digital engagement on them as well.

Here are some ideas:

  • Historical societies and history museums need to be posting about what the culture or community they are focused on did in the past regarding an epidemic, a pandemic or other widespread hardship, with photos, any first-person stories they have on file or accounts by others. Did your city experience the so-called Spanish Flu and, if so, what happened in that time? Share stories of hope, courage, sorry, and with each message, remind people what your organization does to preserve local culture. This doesn’t have to be one major online publication – you can publish just one thing once a week, even twice a week. Always invite feedback on such – some people may have photos and diaries they would like to share with you from that time.
  • Historical societies should be finding free broadcasts of history-related topics (such as on public television) and encouraging home-based live-watch parties, and for everyone in their own community that’s watching to share thoughts as they watch on a Facebook thread or Tweet chat designed for them to share such. At least some of these quotes will demonstrate the power of learning about history and be great in a grant proposal.
  • History societies and groups focused on specific ethnic cultures should be sharing how people can get started on their own family history and ancestry projects: how to ask for info from family members, how to record that information (scanning, how to use a smart phone to record, etc.,), options for sharing that information with just family, or with the public, etc.
  • Community theaters should be posting stories about places and pieces related to any discussion of disease, or noting the ways past epidemics or pandemics have affected live theater in the past. Share these stories with the intent to say, “And live theater SURVIVED!” A group of online volunteers, recruited from your current home-bound volunteers or newly recruited, could help you compile enough information to share something every week – even twice a week. Maybe even every day.
  • There are art museums that are having a field day with social media during this crisis, such as the Getty, which has asked people to recreate famous painting scenes using whatever they can find in their own house. Check out a few of the Getty’s picks on its Instagram, and don’t forget to take a peek this hashtag. It’s a campaign that’s not only gone viral, it’s reminded people of just how images from art influence our lives and kept that museum relevant.
  • Operas could post people performing songs in operas, like La Traviata or La bohème, where a character is singing while dying and talk about how the performing arts have never flinched from portraying human suffering, and how that art can help people handle the horrors around them.
  • All performing arts groups – theaters, operas, dance companies, choirs, etc. – should be finding free broadcasts of performances by ANY group related to whatever art they themselves produce and encouraging home-based live-watch parties, and for everyone in their own community that’s watching to share thoughts as they watch on a Facebook thread or Tweet chat designed for them to share such. At least some of these quotes will demonstrate the power of performing art and be great in a grant proposal.
  • All arts groups should be posting messages regularly now about the links between producing art and experiencing art and the positive effects on such regarding mental health.
  • A nonprofit that produces a farmer’s market or artisan market should ask its clients to make short videos about what they are doing now – both challenges they are facing and what they are still producing and ways people might be able to order it online or pay for it in a safe exchange that involves a lot of physical distancing and no close contact whatsoever.
  • Many animal shelters and rescue agencies have done a brilliant job promoting now as a great time to foster an animal from the shelter, since families and individuals are homebound anyway, and it’s resulted in a windfall of great foster families for many shelters.
  • If your nonprofit promotes sports, the outdoors or an outdoor activity, this is a time to be interviewing people online who have benefited from your programs over the years, and sharing those stories online, to say, “This is why sports / this activity matters. This is how we have impact.” If you don’t need to do fundraising for activities, you could fundraise for equipment you will use once your operations resume. You could also be sharing with people how to clean and repair whatever equipment is associated with the sport or outdoor activity, or an at-home exercise that could help build strength or balance to help in engaging in that sport or outdoor activity.

Your volunteers would love to come up with their own ideas about what your nonprofit should be saying and doing to stay relevant now. You can bring them all together in a conference call or put one volunteer in charge of gathering their ideas, calling and emailing each one. Emailing is great – but calling someone is even better, in most scenarios. This doesn’t have to be a one-time ask: they should be given multiple opportunities to share their ideas with you, and opportunities to help bring those ideas to fruition.

Always invite feedback on what you are sharing, and track this feedback. You can use this to show the impact of your COVID19-related activities to potential funders.

And a reminder that there has never been a better time for your organization to launch activities and roles for online volunteers. How they could help you with the aforementioned activities should be obvious. Here are even more ideas, from my last blog.

If you have benefited from this blog or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

How to Immediately Introduce Virtual Volunteering at Your Program (How to Involve Online Volunteers Right Away)

(Original title: “NEVER a better time to explore Virtual Volunteering than NOW”)

The precautions being taken in communities around the world may feel like we are becoming more isolated from each other. Virtual volunteering is a fantastic way to bring us all closer together and fill our home-based time with meaningful activities that make a difference.

In this time of home quarantine and in-person social physical distancing because of COVID19, there has NEVER been a better time for your program to quickly create online tasks and roles for your volunteers – you need the volunteers and they need you! There are so many things volunteers could be doing for you, right now, to help your program and clients, without any investment in new systems or equipment.

The longest list you will find anywhere of online tasks and roles for online volunteers is here on the list of examples at the Virtual Volunteering Wiki, which is updated regularly.

In particular, it’s a great time for your volunteers to get busy right away and:

  • caption your videos on YouTube so that people with hearing impairments and people who are in an environment where they cannot listen to them can experience them.
  • transcribe your program podcasts so people can read them (many people prefer reading to listening, and it also improves search engine optimization).
  • edit a video or podcast one of your staff has recorded from their home office, adding titles, intro music, etc.
  • beta test your new online orientation for new volunteers that will, eventually, work onsite (which you have been working on all this time so that volunteers don’t have to come onsite for that orientation – RIGHT?!?).
  • put appropriate keyword tags on your photos on Flickr or some other online photo archive.
  • brainstorm social media messages for a variety of platforms (Facebook, Twitter, Instagram, etc.) based on your program’s messaging goals.
  • create new pages for your web site.
  • put appropriate alt text on all of your photos and graphics on your web site, making the site more accessible for people with sight impairments.
  • get rid of all “read more” and “click here” links on a web site, replacing them with descriptive links, so that the web site is more accessible for people with disabilities.
  • make sure every page on your web site has an appropriate title in the title tag (this helps with SEO and the title automatically appears in many sites whenever someone types in the URL).
  • monitor the news to look for specific subjects your program needs to be aware of.
  • monitor Quora, Reddit or other popular online communities, to answer questions on a particular subject or about a particular organization, to refer people to a web site that will answer their questions, to counter fake news/misinformation on a particular subject, etc.
  • translate documents (and proofreading the translations by others).
  • November 19, 2020 updates:
  • look at Reddit and make a list of subreddits – online communities – where you should post information about volunteering, events, or educational/awareness messages. See if the volunteers that undertake this task come up with the same list.
  • interview the person who answers the main email and phone the most, and the person he or she transfers the most calls to or forwards the most emails to, and find out what the program’s Frequently Asked Questions (and their answers) are, then recruit a volunteer to prepare such as a new web page for your web site.
  • transcribe text you have in PDFs on your web site to text, for new web pages or to add to current web pages (this makes the content accessible for people with disabilities and improves your search engine optimization).
  • add titles, or make appropriate titles on every page of your web site (in between the <title> and </title> tags in the HTML). This helps with their accessibility for people with disabilities.
  • fill out your YouTube video descriptions completely with the full name of your organization, the content of the video, keywords and a link to your web site.
  • create lists on Twitter.
  • compile and prepare information for your organization’s web site that shows your organization’s credibility and accountability.
  • evaluate your web site in terms of the information about and for volunteers that is and isn’t there.

You don’t need any special training to have your current volunteers, already-vetted volunteers engage in these aforementioned virtual volunteering activities – just send them the list of possibilities and ask them if they know how to do any of them!

This is also great time for you to start strategizing to be even more ambitious regarding virtual volunteering at your nonprofit, non-governmental organization (NGO), charity, government program or school. What about:

  • Having a lead volunteer organize a survey of other volunteers to find out how they view success and challenges at your organization in volunteering so far? The data gathered could reveal successes and problems with your volunteer engagement you didn’t know you had and provide critical data to make improvements and to include in grant proposals.
  • Asking volunteers to take selfie videos describing what they like about volunteering with you, and then recruiting an online volunteer to edit these together into a celebration video of your volunteers? The result would be a fantastic volunteer recruitment and recognition tool – and create a tradition you should do annually, even without a pandemic lockdown.
  • Exploring tutoring or mentoring students regarding homework, writing assignments, online safety, professional development? If your program serves young people in some way, this could be a terrific extension of your services.
  • Ask volunteers to look through Wikipedia and make a list of pages that you think should mention or cite your organization, or that your organization could improve. If you are a historical society, are all the pages regarding your local area as detailed as they could be regarding local history? If you are an environmental group serving a region, do pages regarding local geography note information about flora, fauna and environmental issues? After volunteers and staff compile pages you think should be updated, create a work plan with volunteers on how this will happen.
  • Is there a way that a single employee or volunteer could be onsite inside your facility, isolated from everyone else, to scan photos and other documents you have on file? The resulting scans could be shared online, on Flickr, for instance, and your online volunteers could then properly describe and tag them. This can help better document your program’s history, which further establishes your institutional credibility and better celebrates past employees, volunteers and donors.
  • Revisit your staff policies. Do you need to expand policies regarding online safety, use of social media or confidentiality? Many of your volunteers would love to re-read policies, research those of other organizations, and then meet together online to make recommendations.
cover of Virtual Volunteering book with hands raising up various Internet connected devices

An easy, affordable way for you to take a deep dive into expanding virtual volunteering at your organization and exploring how to use the Internet to support ALL of your volunteers, including your traditional, onsite volunteers, is via The Last Virtual Volunteering Guidebook, which I wrote with Susan Ellis. It is the most comprehensive, detailed resource available regarding virtual volunteering, and a copy of my book is far cheaper than hiring me to do a workshop! There are just 120 print copies left and I would love for you to have one – or more! You can buy the book directly from me. Virtual volunteering is a practice that’s more than 30 years old, and the suggestions in this book are time tested – and were just tested recently in an intense project involving more than 150 online volunteers!

Are you someone that wants to engage in volunteering from home? If you don’t already have a relationship with a program that you can contact about doing the aforementioned activities, check out this list of sources for virtual volunteering – the most comprehensive you will find anywhere.

April 8, 2020 Update: I have a new video making an urgent plea regarding a mistake many reporters, bloggers, nonprofits and others are making in talking about virtual volunteering. The video is about four-minutes long.

April 13, 2020 Update: Another new video! I lead virtual volunteering workshops in the 1990s & got big pushback from nonprofits asserting that an online program could never be safe. Now, many programs are launching brand new virtual volunteering programs, bringing online volunteers together with people in senior living homes, or with teens, and on and on. And that change is great, however, these programs need to think about safety! My newest video has more info and is about five-minutes long.

August 11, 2020 Update: I added more ideas under “strategizing to be even more ambitious regarding virtual volunteering.”

If you have benefited from this blog or other parts of my web site or my YouTube videos and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help

the growing youth & loneliness crisis (& lack of empathy crisis) – could volunteer engagement help?

The results of a nationwide survey by the health insurer Cigna released last year said that nearly 50 percent of respondents in the USA felt alone or left out always or sometimes. Two in Five felt like “they lack companionship,” that their “relationships aren’t meaningful” and that they “are isolated from others.” And the loneliest demographic among respondents was young people: members of Generation Z, born between the mid-1990s and the early 2000s, had the highest loneliness score, followed by Millennials. Yesterday, CBS Sunday Morning did segment that mentions this Cigna study and on the growing loneliness epidemic in the USA.

And then there is this report: significantly large numbers regarding unemployment among young people worldwide: in 2017, it was reported by CNN Money that youth unemployment in the eurozone has been stuck between 19% to 25% for the past eight years. In Spain and Greece, it’s north of 40%. The number of people in Italy aged between 15-29 years that are not in education, employment or training rose by 21 percent from 2008 to 2012, to 23.9 percent, and that number hasn’t improved seven years later. In Arab states, youth unemployment is around 30%. The incidence of unemployment among youth in Northern Africa was at 29.3% in 2016, representing the second highest rate across all regions.

Economists and government officials focus on the cost of unemployment to the economy as a whole, but for the unemployed, it’s a personal issue. Young people need jobs for the obvious reason: they need income to give them employment to pay for what they need to survive, day-to-day. But studies have shown that prolonged unemployment harms the mental health of workers and can actually worsen physical health and shorten lifespans as well. Prolonged unemployment can lead to an erosion of skills and, more worryingly, lead to pessimism, resentment and anger. Those negative feelings can be targeted at anyone that an unemployed person blames for their situation – people not from the area, people who are perceived as not at risk for unemployment, people perceived as taking the jobs the unemployed want, government officials, institutions, and anyone who is perceived as different.

While promoting volunteer engagement does nothing to address the immediate financial needs of the unemployed, volunteering can help a person with skills development for a career change and eventual employment. Could volunteer engagement also address other issues, like disconnection from society, resentment and anger for certain groups of people, like immigrants or ethnic minorities, and growing distrust in institutions? Can volunteering can give a person a connection to other people and to society as a whole, help increase their awareness about people and cultures different from their own and help build or restore trust in people and institutions? I think so, though there’s little data that directly supports my position.

When an organization involves volunteers, it gives non-staff a first hand, in-person experience with programs that are trying to improve the community or the environment – anything from promoting the arts to helping children’s education to accommodating dogs and cats that have been found or surrendered. This volunteer engagement can help build trust in organizations, in institutions, in the community and among people. It can give a volunteer a sense of value and influence. Volunteer engagement can play a vital role in building social cohesion and intercultural understanding, bringing together different segments of a population in a setting that can help build relationships and community. Volunteer management is community engagement and, as such, I believe volunteer engagement can help to address youth unemployment, cultural conflicts, intergenerational misunderstandings, integration, community cohesion, social integration, and on and on.

However, I’m not at all calling for business and government to start yet another Get-Out-And-Volunteer campaign. Please, don’t do that. Rather, this is a call for business and government to realize that, if they expect nonprofits, NGOs, charities and other organizations to involve more young people as volunteers, they need to provide the funding for that to happen.

Volunteers are not free. I just don’t know how many times I’m going to have to say that for it to finally be understood. For organizations to involve volunteers effectively, to involve more volunteers and to create opportunities for volunteers that go beyond just getting work done but also to build civic engagement and greater trust in the community, these volunteer-involving organizations must have the expertise to do it – which may come from training (which isn’t free) or hiring staff (also not cost-free) – and they may need additional resources to support additional volunteers, such as software or physical spaces.

Are corporations, governments, foundations and individual donors ready to step up and fund what’s needed to increase volunteer engagement, especially among young people?

April 16, 2019 update: Since the late 1960s, researchers have surveyed young people on their levels of empathy, testing their agreement with statements such as: “It’s not really my problem if others are in trouble and need help” or “Before criticizing somebody I try to imagine how I would feel if I were in their place.” According to this NPR article, Sara Konrath, an associate professor and researcher at Indiana University, collected decades of studies and noticed that, starting around 2000, the line starts to slide and young people are becoming less empathetic: more students were saying it’s not their problem to help people in trouble, not their job to see the world from someone else’s perspective. By 2009, on all the standard measures, Konrath found, young people on average measure 40 percent less empathetic than the previous generation. Again: could volunteer engagement help? Could exposing young people to those different from themselves help? And are corporations, governments, foundations and individual donors ready to step up and fund what’s needed to increase volunteer engagement, especially among young people?

July 16, 2019 update: US Teen and the number of suicide deaths among young people began climbing around 2008 and reached a new high in 2017, according to the Centers for Disease Control and Prevention. Suicide rates lately have been increasing in all age groups in America, in almost every state. The number of teens diagnosed with clinical depression grew 37 percentw between 2005 and 2014. And suicide attempts are on the rise as well.

Also see:

Welcoming immigrants as volunteers at your organization

Internet-mediated volunteering – the impact for Europe“, part of the ICT4EMPL Future Work project. This 2013 study on virtual volunteering in European countries includes information on volunteering as a path to employability and social inclusion, especially for young people.

Volunteering to Address Your Own Mental Health (Depression, Loneliness, Anxiety, etc.)

Deriding the monetary value of volunteer hours: my mission in life?

can volunteer engagement cultivate innovation?

Volunteer management is community engagement

hey, corporations: time to put your money where your mouth is re: nonprofits & innovation

Corporations: here’s what nonprofits really need

A plea to USA nonprofits for the next four years (& beyond):

speak upAttention nonprofits: stop believing that you automatically have some kind of magical, wonderful reputation because you “do good.”

Your organization’s future over the next four years depends on your organization rapidly becoming a much, much better advocate for its work as well as the work of the entire mission-based sector.

Over the next four years (and beyond):

Please dramatically improve how you communicate why your organization is necessary. Define it well, and say it repeatedly, in a variety of ways – in press releases, on your web site, in every speech you make, on your Facebook page, etc. Ask the spouses and partners of people that work and volunteer for your organization, people who have NOT volunteered or worked there themselves, to come in for coffee and donuts and a short discussion – and ask them why your organization exists, why it is necessary. Be prepared for them to have no specifics, just a possible, general idea. Use their feedback to create a plan to improve your communications, internally and externally, and to make sure it is clear to anyone and everyone why your organization is necessary. Make it a priority for the next four years to constantly and dramatically improve communication about what your organization does and WHY it exists.

Please dramatically improve how you communicate as to why there is poverty, or domestic violence, or homelessness, or unemployment, or a need for live theater, or whatever it is your nonprofit is concerned with addressing. Please don’t just ask for help for an issue without explicitly saying why the issue exists. And please say so more than once. This is another good opportunity for a focus group to find out just how much you need to improve regarding your messaging. This should also be a top priority.

If your organization does not address a critical humanitarian issue, then you must be even more explicit about why your mission is important. You cannot assume people know why a theater organization, a dance organization, a community choir, an art museum, a history museum, a chalk art festival, a historical society, a cultural festival, etc. is important to a community. Have hard numbers ready, in terms of economic impact, on what your organization contributes to your city or county. Have data on the impact of performing arts on health, school grades, crime, and any other quality of life issue and think of ways to get that data out there, repeatedly, via your web site, social media, press interviews, and on and on.

Make sure your volunteers know why your organization is necessary, even volunteers doing just one-time gigs or micro volunteering, and including your board of directors. Every volunteer, even those coming in for just a few hours as part of a group effort, must be given at least a short introduction to why your organization exists. All volunteers, past and present, microtasking volunteers and long-term volunteers, should be invited to public events. You must turn volunteers into advocates for your organization and nonprofits in general to their friends, family and colleagues.

Please correct volunteers and donors, even very large donors, who misspeak about your mission, or why the issue exists that you are trying to address. For instance, if your nonprofit helps the homeless, and a donor says that people are homeless because they are lazy and do not want to work, correct him and her. Make a list of myths about the issue you address, and the counters to those myths, and go over those myths with all staff, all board members, all leadership volunteers, and all long-term volunteers, at the very least.

If your budget is going to be cut because of actions by the President and Congress, you owe it to your community and to all you serve to say so. And you owe it to those same people to say how these cuts are going to affect your programs and, in turn, the community and those you serve. If cuts are going to hurt your clients, say so. This isn’t being political – this is being factual.

Stop talking about volunteer value primarily in terms of their hourly monetary value. When you do that, you justify a government saying, “Cut your paid staff and just get volunteers to do that work.” Governments HAVE done this, and it’s very likely the incoming USA federal government will do it too, and that this thinking will trickle down to state governments as well. When you talk about volunteer value primarily in terms of an hourly monetary value, you are saying that their PRIMARY value is that they work for free.

Use your web site to be absolutely transparent about who runs your organization, what it does, how much money is in its budget, where the money comes from and how it spends the money it gets. AND KEEP IT UPDATED. And be proud of it – no apologies for paying competitive salaries, for having offices that have adequate parking and lighting, for having clean offices, etc.

Make sure politicians know and appreciate your organization. Have a representative from your organization at every local public meeting by your state’s US Congressional Representatives and US Senators, and send those officials press releases about your organization’s accomplishments and impact. Invite representatives from their offices to every public event you have. Here is more advice on how to get a Congressperson to listen to you, which notes that posts to social media are largely ineffective because they are so easy to ignore, that paper letters are more effective than email, and that phone calls RULE. You need to do similar outreach with your state legislative representatives and senators – in fact, they should be much easier to meet with, in-person. Go in front of your local city council at least once a year to speak during the public comment: announce a new program, remind the council of something you are doing, tell them what a budget cut is going to do in terms of how it will affect your clients, etc. You have about two minutes: use it.

Make sure the nearest weekly and daily newspapers, and the nearest CBS, NBC, ABC and Fox affiliate TV stations know why your organization exists, what it accomplishes, and the underlying issues it addresses. And when they get a story wrong about the causes of homelessness, addiction, unemployment, domestic violence, poverty, etc., CALL THEM and SAY SO. Volunteers can help you monitor the media and look for opportunities for correction.

During the 2016 election, a worldwide audience, not just the USA, heard repeated disparaging remarks by the two main Presidential candidates about each other’s philanthropic bodies. Regardless of the truth or not of their attacks, many people have been left with the impression that all philanthropy – all nonprofits, all charities, all NGOs – is corrupt and conducted primarily with the goal of achieving more power and a good public image, rather than a genuine desire to improve people’s lives, improve communities or help the environment. Every nonprofit has to keep that in mind as it looks at the financial information on its web site and annual report, as well as in addressing the aforementioned communication issues.

Henry Berman said, in an article for an article for The Chronicle of Philanthropy, “We must tell our stories and the stories of those who benefit from our philanthropy, lest we allow the unchecked rhetoric of the campaign trail to define who we are, what we accomplish, and how we operate.” I couldn’t agree more.

You will not have your nonprofit status revoked for doing any of the above. Do not let anyone threaten such a thing. The aforementioned is all mission-based work. You aren’t endorsing a politician or a political party, and you are not directing people on how to vote, things that are strictly forbidden for 501 (c) (3) nonprofits.

Also see

“Every nonprofit organization and nonprofit cause or mission that relies on federal regulation, executive orders, or other non-legislative approaches to implementation is at risk of profound change or elimination when Donald Trump takes office in January.” An excellent warning from the Nonprofit Quarterly.

It’s Day One of the Trump Era: Let’s Defend Philanthropy

How Will Trump Presidency Affect Humanitarian Aid & Development?

My consulting services (I can help you with your communications strategies!)

January 6, 2017 update: Forbes has this excellent article on how corporations should have a crisis communications response in case Trump attacks them. It is a step-by-step guide on what that planning should look like. Have a look and think about how your nonprofit or government agency should create a similar guide for your mission-based initiative. If your mission has a focus on LBGTQ people, on helping immigrants, or helping women access abortion services, or is affiliated in any way with the Clinton Foundation, or has any Islamic affiliation, or works to help refugees, or has any other focus “relevant to the president elect’s hobbyhorses,” your organization REALLY needs to read this Forbes article.

February 27, 2017 update: With aid under attack, we need stories of development progress more than ever – from the Overseas Development Institute (ODI), the UK’s leading independent think tank on international development and humanitarian issues.

Also see:

Survival Strategies for Nonprofits

A PR disaster that has me outraged

Which is worse: founding a company and giving it a name without doing any check on the name or phrase, and then finding out later that the name is associated with a horrible time in history and is deeply hurtful to many people, OR, knowing the name is associated with a horrible time in history and is deeply hurtful to many people and using it anyway?

I really can’t decide.

I know I’m late to the outcry over the reprehensible public relations firm founders in Austin, Texas who decided to call their company Strange Fruit PR – they recently changed the name to something else, after the outcry over the last 48 hours. But I only just found out about it today, and I have to comment. I have to.

When I thought this was a case of people naming a company without doing any background check, I was nonetheless outraged. Trembling with outrage, in fact. One of the things any public relations person knows is that, before you name any project, initiative, program, company, WHATEVER, you research what the name, phrase and any acronyms might already mean. You type it into Google and Bing and Wikipedia. Then you type in the name again along with words like racist and sexist and criminal and scam, just to see what comes up. You get a group of employees or volunteers or clients together and ask them their reaction to the name. If these two people hadn’t done all of the aforementioned, how in the WORLD were they in the public relations business?!

But it turns out the founders of Strange Fruit PR knew exactly what the name meant – and still used it for TWO years. They dismissed the people that brought up the inappropriateness of the name to them. It was only after a recent and widespread outcry online that they decided to change their name.

Here’s what the founders of this PR firm learned when they looked up the name online, and they still chose the name for their company: Strange Fruit means lynched Black Americans hanging from trees. It’s the title of a song made famous after it was recorded by Billie Holiday.

They knew that, and still chose to name their company “Strange Fruit PR.”

And then there is this non-apology from the founders of this PR company – note that they are not apologizing for their mistake but, rather, that you might have been offended.

We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.

Cringe-worthy, I know. I shuddered the first time I read it.

I’m a PR consultant. Here’s the apology that this firm should have written:

We sincerely apologize for the profoundly inappropriate name we have been using for our firm. There is no excuse for our choosing that name, let alone using it for as long as we did. It should not have taken this national outcry for us to change our name – we should never have named it that in the first place. While we can assure everyone that we did not choose the name to imply any support of racism or for one of the darkest periods of our nation’s history, to offer any explanation as to why we chose that name would contribute to the perception so many people now have of us: that we are thoughtless and uncaring. And that perception is, at this point, justified.

We have a great deal of work to do: to continue to provide quality services to our clients, to repair our reputation, and most importantly, to educate ourselves about racial and historical sensitivities and to demonstrate that we have learned, and that we do care, deeply, about all people. We welcome your contributions to help us on this journey.

We are so grateful for and appreciate the ongoing support of our clientele and community. Thank you.

And then this agency should call every organization in Austin, Texas that addresses racial inequalities or black American culture, apologize, and ask each if they would be willing to meet and help this agency start its journey to reconciliation, realization and forgiveness. And it should regularly blog about that journey.

Followup: an example of how to apologize.

Also see:

My job: reading the consequences of war

A lot of my current job is reading large volumes of text and then trying to synthesize them down to something smaller, easier to understand and quicker to read, for various reports, web pages, etc.

For the past two weeks, I’ve been reading a lot about what’s happening to people that have fled the violence in Eastern Ukraine, and people who have remained behind, as well as what life is like for Crimean Tatars and others that have had to flee Crimea. I haven’t cited all of my sources below – there are just too many. There’s no one comprehensive report on this crisis – yet. But all of the following is easily verifiable using news and humanitarian reports, all publicly available online:

In the areas of armed conflict, homes, buildings, roads and bridges, electricity, and water systems and other basic infrastructure are often severely wrecked. Heating systems are needed and sanitation is poor, access to medical and social services is inadequate, and access to food remains a concern. Many of those that have stayed behind are the elderly or people with disabilities. And winter is coming… many of those who have stayed behind, regardless of their politics, are experiencing not only the threat of violence, but also abduction, extortion and harassment. Many people, especially men, have disappeared without a word to family, and it’s not known if they’ve are being held somewhere or if they have been killed.

And that’s for the people that dare to try to stay in areas affected by war. Around 15,000 Crimeans of mainly Crimean Tatar ethnicity (80%) are now internally-displaced people (IDPs) and have sought refuge in the Ukraine mainland, mainly in the west. As of 8 August 2014, UNHCR reported a total of 125,032 from Eastern Ukraine, but this is probably way too low – there’s no widespread systemic way right now to register IDPs. A needs assessment conducted by OCHA in June 2014 indicates that a total of 1.52 million people may leave the Eastern regions of Ukraine, should armed conflict and violence continue, let alone escalate. Some IDPs are living in collective shelters, which were built for youth summer camps, and their numbers in those shelters are far beyond what buildings were constructed for. These shelters often do not have heating systems. And winter is coming…

IDPs usually do not have the appropriate paperwork they need to register for government services or to get a job in their new location. They can’t access their bank accounts because such have been frozen by the government here or in Russia, depending on where they have their money. IDPs have great difficulties to get legal services for protection from civil and criminal issues. Gender-based violence is on the increase, and largely unreported. There is a HUGE need to provide services to those IDPs who are suffering from psychological disorientation, alienation and stress. Communities where IDPs are living are starting to become wary of them, as any community does of people they perceive as outsiders: misunderstandings and misinformation about IDPs abound, and there is a growing need to promote respect and tolerance among everyone, through deliberate, facilitated community dialogue and communication – the stuff some people call touchy feel-y, but that I think prevents violence, even civil war.

And all of these problems are growing, every day, as conflict continues.

There are a lot of reasons the United Nations has been in Ukraine for so long – but this new, more urgent reason, is why I’m here, albeit oh-so-briefly. Such a huge challenge… so huge…

If you are saying, “I want to help Ukraine! How do I do that?” I think donating financially to any UN agency that accepts financial donations, such as the World Food Programme or UNICEF or UNFPA, and saying you are doing so for Ukraine, would be awesome. These agencies provide both direct service through their own staff and through local Ukrainian nonprofit/civil society organizations. Just please don’t send stuff – don’t collect t-shirts or baby supplies or what not if you are outside of Ukraine – it’s cheaper, more efficient, and better for local economies to buy things right here in country.

mobile devices, mobile apps, texting & volunteers

A recent blog post by VolunteerMatch on 5 Ways to Use Your Mobile Device for Your Volunteer Program, which has some good, basic advice as well as some comments regarding how to send a text to multiple people at once, reminded me of how often that this topic has come up on the TechSoup community forum in some shape or form.

So I have done my best to compile these previous TechSoup threads here:

mobile time tracking – for volunteers to track service hours?

What mobile apps do you promote to clients, volunteers, supporters, staff?

Mobile apps: what do managers of volunteers *want*

anyone using these mobile apps as part of their work?

Sending text messages to 50 non-smart phones

FrontlineSMS – FOSS management for text messages

Texting from a computer

Planning for handheld tech

Handheld Computer Tech in Community Service/Volunteering/Advocacy

Feel free to comment on any of these threads over on TechSoup with additional questions, experiences or comments!

So many young people

Youth bulge: Almost 40 percent of the global population is under 24; over one billion people – one in five people – are aged 15-24; in one third of the world’s countries, more than 60 percent of the population is under 30; and 85 percent of the world’s youth live in the developing world. “Youth are a dominant demographic reality… a reality that demands urgent focus and consideration, especially in our development plans,” William Lacy Swing, director-general of the International Organization for Migration (IOM), told the conference.

“Without investments early on, youth remain trapped in situations of poverty and dependency, and are easily co-opted into criminality, social conflict, and patterns of inter-generational violence.”

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Participants also stressed the need to better engage youth in humanitarian aid. “People under-estimate the capacity of youth,” said Princess Haya Bint Al Hussein, wife of the prime minister of the United Arab Emirates and a UN Messenger of Peace. “How is it that we give them so little role in setting the global development agenda or helping find new routes to ending political conflicts that deplete our energy and resources?”

People not following-through on volunteering in disasters

The state of Queensland, Australia suffered from horrific floods in December 2010 and January 2011. Thousands of Australians expressed interest in volunteering, inundating volunteer centers and online message boards.

Recently, Volunteering Queensland offered this Submission to Queensland Floods Commission of Inquiry, which said, in part:

QUEENSLAND’S peak volunteer organisation says the vast majority of people who registered to help clean up following the floods and cyclone Yasi backed off at the last minute.

Some people backed out because they realized this was a real commitment of time, and they couldn’t make that real commitment. Some dropped out because they could not donate a significant amount of time – an hour or two when you might have some time eventually is usually not enough for such a situation. Some backed out because they really were not prepared to volunteer (they hadn’t set up child care, time off from work, transportation, etc.).

Seasoned volunteer managers, of course, aren’t surprised. Even in a non-disaster situation, we have come to expect at least 50 percent of people who express interest in volunteering to drop out. That’s why many volunteer managers, including myself, insist on at least a bit of screening before a volunteer is placed into an assignment, so that drop outs happen in the screening process, not after the assignment is given and we’re counting on those volunteers.

Martin Cowling has done a great blog about this Queensland report, and I encourage you to head over to it, read it, read the comments (yes, I’ve commented there) and respond yourself.

Here is a resource I created following the oil spill in the Gulf of Mexico in 2010, Volunteering To Help After Major Disasters, which I’ve regularly updated at least monthly every since, per the over-whelming number of posts to places like YahooAnswers by people who want to volunteer following a disaster (earthquake, hurricane, tornado, tropical storm, flood, tsunami, oil spill, zombies, etc.). It’s become one of the most popular pages on my web site, despite being posted as almost an after-thought and being focused on people that the majority of my web site is not focused on (it’s not even linked from my home page!).

Tags: volunteering, volunteers, relief, disaster, response, spontaneous, episodic, microvolunteer, microvolunteering. communications, public relations, engagement, engage, community, nonprofit, NGO, not-for-profit, government, outreach, staff, employees, civil society, floods, tornadoes