Category Archives: Community Relations/Outreach

Social media is losing its influence for nonprofits – what to do?

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Here are comments from this article from December 2022 that every nonprofit and community group needs to consider:

This year, social media mostly stopped offering a window into the lives of our loved ones. It turns out that the social part of social media, which helped shape human behavior online and off for more than a decade, is proving to be something of a fad. It’s withering in the sad, slow way that internet habits do; eventually, the people who send public birthday messages on Facebook will be as rare as the ones who still have AOL email addresses.

In 2022, even the social media companies gave up on salvaging friend-related content. The networks rely on having enough in people’s feeds to keep them entertained during a scroll, so they can slot in ads between every few posts and make money. And there just isn’t much of that personal posting happening anymore…

The kind of service Facebook and Instagram will provide going forward is different, focused more on users’ interests than their friends…

There doesn’t seem to be a popular-enough startup waiting in the wings to connect people to their friends…

You can read the entire article here.

I find it sad for a whole range of reasons that this is happening, but for this blog’s purposes, I want to focus on how this change affects nonprofits and other community groups: this change makes it harder to reach our audiences via Facebook, Instagram and Twitter. And with the demise of small newspapers (or any newspapers, for that matter) and community radio stations, we don’t have other communications avenues to fall back on.

I find myself constantly begging employees and volunteers, including board members, to “like” or comment on the social media posts of whatever nonprofit I’m trying to help, because it’s the only way we can get the content in front of more people – these nonprofits have no budget to buy higher placement on Facebook, Twitter, etc. But the reality is that it’s a very hard thing to teach and sustain among staff, regardless of their ages. Without constant reminders, it just doesn’t happen.

It’s probably why I have liked Reddit so much more than other online communities: it’s old-school Internet, where I see the posts on the groups I subscribe to, and I can control what I see so, so much more than on Facebook or Twitter or Instagram. And I was astounded when I had to recruit board members for a local nonprofit and got a healthy slate of candidates mostly from posts to subreddits for cities in our county in Oregon.

What’s the answer? I think for small cities, an answer might be to revive something that was done 30 years ago:

Back in the early 1990s, long before Facebook and Twitter, and even before the World Wide Web began dominating the Internet landscape, there were different platforms that various individuals, groups and communities were using to share resources, have discussions, etc., and some city governments, like Cupertino and San Jose in California, were quick to try to harness such to create more transparency regarding information and decision-making with their constituencies. Back then, Free-nets and community networks were the rage among the small number of advocates for Internet use by everyday citizens, like Virtual Valley Community Network, a series of community bulletin boards via FirstClass and serving cities in Silicon Valley, California by San Jose-based Metro Newspapers, the most popular being Cupertino’s CityNet. I was involved in CityNet, just as a user, as well as Virtual Valley and Mac-focused online bulletin boards back in the early 1990s, when I was living in San José – I was much more excited by them than the World Wide Web, which, to me, was just a series of online brochures.

I think it’s time we revisit these online community models. I think they could feel the gap left by the way Facebook, Twitter, Instagram and other platforms are changing, and the gap left by a lack of newspapers and community radio stations.

Also see:

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Online spaces reflect your onsite vibes? What about vice versa?

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Do your organization’s online spaces reflect its onsite vibe?

I have been volunteering for Red Cross blood drives. Often, these take place in fellowship halls of churches. One was remarkable to me: the space was full of welcoming symbols and social justice messaging. The message was: “We’re so happy you are here, no matter who you are.” Later looked at the church web site, and was stunned to see that the onsite messaging wasn’t similar – that welcoming feeling was not also there online.

Do your organization’s onsite spaces reflect what you do well online?

I’ve also seen the opposite: a web site full of images of people and messaging that make me think, wow, this organization really cares about people and really makes a difference. And really wants me to be a part of it! But onsite, when you enter, those images, or similar images, are no where to be found, the mission statement isn’t in big bold letters in the lobby, and the first employee or volunteer I encounter when I walk in doesn’t make me feel welcomed – I feel like I’m bothering the person by being there.

Potential and current clients, customers, donors and volunteers want to feel like you want them to be there, onsite or online. They want to feel welcomed. They want the space to be accessible. They want the doors to open easily and the web site to load quickly. They want to know where to find things in your lobby and on your web site.

No need to hire a consultant: just ask a friend to walk into your space to ask about volunteering. Ask another friend to go to your web site and look for information about volunteering. Ask more than one friends to do this. Ask them about the experience later. Did they feel encouraged? Enlightened? Discouraged? Confused?

Use the results to develop a strategy to improve both spaces, as needed.

In the case of your in-person, onsite space, it may mean reminding staff how to answer the phone or how to greet people when the come into your space. It may mean stopping by your local Habitat for Humanity ReStore and buying some picture frames and using them to display your mission, some photos from your program (clients or volunteers – but only if you have asked folks to sign a photo release!) and a QR Code allowing people to easily donate online using their cell phone. It may mean making sure someone in a wheel chair can easily enter your establishment, or someone using a walker can find a place to sit quickly in your lobby.

In the case of your online space… go over these resources with your web designer:

Most popular blogs of 2022

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logo

We’ve celebrated another trip around the sun, and that means it’s time to look at what were my most popular blogs of 2022 – and to try to figure out why. It’s an exercise I do not so much for YOU, my readers, but for me. It’s the kind of self-analysis every nonprofit, NGO, government agency, or consultant for such should do.

There are eight blogs here that had enough readers (clicks) to qualify for being “popular”, in my opinion. And here they are.

Nine plus four emerging volunteer engagement trends (a VERY different list than you will read elsewhere) is not only the most popular blog I wrote in 2022, it is also in the top 20 of the most popular blogs I have EVER written. I was really surprised at how many people retweeted it.

The key to retaining volunteers. Another blog that got a LOT of retweets. It’s worth noting that Twitter has always been the most popular driver of people to my blogs – way more than Facebook or LinkedIn. That’s why I can’t quit it… yet.

What funding volunteer engagement looks like. A really popular blog – but I thought it would be even more so.

Seen a drop in volunteers? Quit blaming the pandemic & fix the problems. This blog struck quite a nerve, based on retweets.

How are you supporting the mental health needs of your volunteers? This blog, published in July 2022, saw a surge in popularity late in the year. Not sure why – I can’t see that someone has reposted it. But thank you to whoever did so.

How to connect & engage with volunteers remotely – even when those volunteers work onsite. More and more nonprofits are realizing that the Internet is an essential tool for supporting ALL volunteers, including those that you see onsite most of the time.

Either be committed to quality or quit involving volunteers. A blog I worked on for months and based on SO many conversations with nonprofits, schools and community programs that recruit volunteers, as well as my own experience trying to volunteer.

When IT staff isn’t providing proper support for volunteer engagement. Another blog I drafted over months. I’ve wanted to write it for years. I wish IT staff wasn’t an obstacle for managers of volunteers but, sadly, too often they are.

A couple of months, I’ve been blogging every other week, rather than every week. I’ve had a lot of other projects going on that need my energy and time, and cutting back on blogging let me do those other projects too. But for the first four months of 2023 at least, I’ll be back to blogging every week for a while, because those other projects have given me OH so much more to say! Let’s see how long that lasts.

Happy 2023! Hope yours is off to a great start.

If you have benefited from any of my blogs or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help.

cover of Virtual Volunteering book with hands raising up various Internet connected devices

Also, I have exactly 18 copies of The Last Virtual Volunteering Guidebook. And when they are gone, they are gone – as in, you will have to pay a LOT more by ordering them from Amazon. If you want to learn how to leverage online tools to communicate with and support volunteers, whether those volunteers are mostly online (virtual volunteering) or they provide service mostly onsite at your organization, and to dig deep into the factors for success in supporting online volunteers and keeping virtual volunteering a worthwhile endeavor for everyone involved, you will not find a more detailed guide anywhere than The Last Virtual Volunteering Guidebook. It’s based on many years of experience, from a variety of organizations. It’s available both as a traditional print publication and as a digital book.

The ethics of nonprofits staying on Twitter

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In April 2022, I started a thread on the TechSoup community about the ethics of nonprofits, NGOs, charities, etc. staying on Twitter. Given more recent events by the new owner, I’ve weighed in on the thread with updated thoughts. I encourage you to read the thread and to add your own comments there.

An App for Good Being Derailed by An Ugly Rumor

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A woman is hidden by the target she is holding up in front of her face.

It’s the latest example of a troubling pattern regarding social media apps, especially one designed to do good: a phone-based app starts to become widely popular, especially with young people, but then becomes beset by rumors – all unfounded – that it’s a front for sex trafficking.

It happened in May 2016 to the social app Down To Lunch, in 2018 to IRL, a social app that helps users plan in-person meetups and, in 2021, to WalkSafe, an app designed to help women gauge the safety of neighborhoods. And now it’s happening to the Gas app, a tool that lets high schoolers send praise to one another.

As this article in the Washington Post points out:

Gas has never been linked to any form of human trafficking, and the app’s very structure makes it impossible, experts say. The app has limited features, doesn’t track users’ locations and can’t be used to message someone. It’s a basic polling platform that allows users to vote anonymously on preset compliments to send to mutual connections.

The false information that the app is somehow tricking children into being trafficked has ricocheted across the internet. Teenagers have posted videos on TikTok and Snapchat saying the app trafficks minors. Parents have warned other parents. On Oct. 31, the Piedmont, Oklahoma, police department issued a statement warning parents about the app and encouraging them to check their kids’ phones and the post received hundreds of shares on Facebook. The police ultimately issued a tepid retraction. The Oktaha Public School system in Oklahoma posted an announcement on its Facebook page on Thursday claiming the Gas app tricks students into giving away their locations. Local media also latched onto the hoax and shared it as the truth.

That a police department, a school district and a TV station shared such an obvious lie is outrageous. I wouldn’t be surprised if some nonprofits have as well.

How sad that this Tech4Good tool, one designed to encourage civility and positivity, is under attack by people spreading lies online.

Related resources:

Myths about sex trafficking abound in the USA.

Examples of Folklore, Rumors (or Rumours), Urban Myths & Organized Misinformation Campaigns Interfering with Development & Aid/Relief Efforts & Elections. (note there are several examples of mobs who have murdered strangers visiting their towns under the mistaken belief that such were there to abduct children for organ harvesting)

You have an obligation to be truthful online.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Executive Directors & Board Members: Get Out in Your Communities

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image of a panel discussion

The forum for candidates running for local city council or mayor, or county-level elected office.

The opening of the community farmer’s market.

The Spring musical by the community theater.

The rummage sale by the largest church in town.

The open house at the local mosque.

The Day of the Dead celebrations at the Hispanic cultural center.

The local Juneteeth celebration.

Your nonprofit MUST have representation at community events. Your executive director or a member of your board needs to be there, meeting people, shaking hands, listening to their program, showing your nonprofit organization is a part of the community.

I love the Internet, including social media. Yes, still. Any nonprofit that ignores its Internet presence, or doesn’t try to do something meaningful and collaborative online, is foolish and isn’t going to last. But the same is true for onsite, face-to-face community networking: you have to show that you care as much for other nonprofits as you want them to care for you. You have to look directly into the eyes of elected officials if you want your organization to matter to them.

What does this kind of in-person networking get you?

  • More donors.
  • More volunteers.
  • More and more appropriate client referrals and larger audiences for your programs and messaging.
  • More collaboration.
  • More community support, including cross-party political support.

“But I don’t have time!” you whine.

No, the problem is you don’t MAKE the time. Of course, you can’t go to absolutely everything – but you must build a list of key events and decide at which ones someone from your organization needs to be present.

Your marketing director, the chair of marketing on your board, or a trusted volunteer needs to research upcoming community events EVERY MONTH. Get it on a calendar and let the Executive Director, board members, even the entire staff, have a look. Encourage those that could represent the organization to choose what they might be able to go to – some might already have plans to go and hadn’t thought about going as a representative of your organization.

Prep your staff and volunteers that go to events on behalf of your organization in how to present themselves as representatives:

Give them an opening statement, like, “Hi, I’m so-and-so, and I’m a board member of such-and-such organization. Great event!” It’s that simple. Who do they say this to? Anyone they think might have something to do with organizing the event.

Over time, this kind of engagement cultivates a familiarity with your organization. Your organization seems more approachable and collaborative. Someone might tell you about partnership opportunities, a great candidate for your board, even misinformation about your organization that is spreading. You may find out about a local funding opportunity you would not have otherwise. A candidate for office may decide the cause you address – affordable housing, the performing arts, domestic violence, recycling – is worth supporting as a policy or legislatively.

And don’t be surprised if your online followers increase and your online messaging starts to have a lot more reach as well.

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

When some nonprofit employees & volunteers don’t really understand what the nonprofit is trying to address & why

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image that represents a panel discussion

I believe that everyone that works at a nonprofit, whether they are the Executive Director or the janitor, is seen as a communicator on behalf of that nonprofit. People are going to ask any employee or volunteer at a nonprofit a question about what that nonprofit does and why, and the person asked needs to be able to give at least a short, accurate description and then direct the person to the appropriate staff person (that person’s phone number or email) to get more info.

Too often, I see a disconnect between non-profit staff and the staff that work with clients and funders regarding what the nonprofit does and why. For instance, an IT staff member once came into my office at the United Nations program where I worked and said, “What does this UN program do? I don’t think I really understand.” And the more I talked with him, the more I realized he had NO idea not only what our program did, but what the UN really does.

I have seen and heard non-program employees and volunteers making unfortunate, even inaccurate, statements about the issues a nonprofit is trying to address – among themselves, to their family, on their own social media, to friends, to someone who they are interacting with as part of their job, etc. The consequences are REAL: they have now created misinformed members of the community, and these people will, in turn, talk to others. Maybe they won’t donate money or volunteer as a result – and will discourage others from doing so.

I would love to read any blogs or articles about how to address such a disconnect within an organization where some employees and volunteers don’t have a clear idea of what the nonprofit they work for does, why that is the mission, etc. I’d like to read blogs and articles that also have a strong argument for why ensuring all staff understand such is vital. For instance, why do frontline employees and volunteers at a thrift store that funds a nonprofit addressing poverty, job training, addiction, etc. need to understand where other funding comes from, how services are delivered, etc.? How do you get senior staff on board with making sure all staff and volunteers see that video you just shared with donors about the great work of the nonprofit, for instance?

If you know of such, please drop them in the comments.

Finally – a FUN, worthwhile volunteering experience!

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My name tag from my day of volunteering.

One of the things that differentiates me from other consultants and trainers regarding volunteer engagement is that I don’t just read and research and present: I also manage volunteers and I regularly volunteer myself. So much of my training advice, web pages and blogs have come from these first-hand volunteering experiences.

Every volunteer has a different “want” out of a volunteering gig, to make it worthwhile for them. For me, as a volunteer, it’s that:

  • I’m on-boarded quickly.
  • My time when I’m in training or actually volunteering is respected / isn’t wasted.
  • I feel like I’m actually doing something worthwhile as a volunteer for those served by the organization or the “cause” (I don’t do the work and wonder why it matters).
  • I feel supported in the volunteer role, I’ve been giving the prep I need for the role (I don’t feel like I’m foundering/set up for failure).
  • I feel like everyone wants everyone else to succeed, people don’t try to play “gotcha” with each other, there are not any ugly hidden agendas going on, there’s no delight in someone making a mistake, etc.

If I get even more out of it – if I have fun, if I get skills I can use in my job, etc. – that’s great too, but those four points are what are essential for me. And rarely do I undertake a volunteering gig that hits all those four points.

Helping at a blood drive in August hit all four of those points.

I’ve been promoting Red Cross volunteering for people who want to get started volunteering for many years – but I decided it was overdue for me to give it a try myself. So I went to the web site, read up on opportunities, and signed up for a few roles I thought I had time for and that looked interesting to me. None of the online volunteering I was interested in is available right now (they have enough volunteers for those tasks), but they really need people to help at blood drive events, and my commitment would be just one shift a month, so I signed up.

Filling out the initial application took a while – the Red Cross requires a lot of information in the volunteer application. But I think that’s a good thing: it screens out people who can’t make a commitment to reading information, filling out a form correctly, etc. – something any volunteer with the Red Cross will need to do in any assignment.

Then I did a phone interview with a volunteer that’s in charge of screening, then watched a video on YouTube, and then went through a live online training with a veteran “blood donor ambassador” – the name for volunteers who help sign in people at blood drives, make sure they get snacks and a rest afterward, etc. And all of that time is logged on my account already as volunteering time – I didn’t have to do anything.

We are a one-car family, and that means, most of the time, I do not have access to a car. I was able to sign up to help at a blood drive a short, direct bus ride from my home, in a nearby town. I had signed up for my first gig within minutes of my interview, and it was just two weeks away from that date.

I showed up at the event, 30 minutes early (as the video explained), and it turned out that I was the only volunteer ambassador there – meaning I was checking everyone in. I was very nervous since I thought I would get to “shadow” someone. Instead, it was all me – the site manager showed me how to check donors in, and the first donors, all veteran blood donors, also helped me (I think they loved being the experts to guide the newbie). And for the rest of the day, that’s what I did: donors showed their ID, I scanned it with a scanner, I checked off their name, I gave them a nametag, they had a seat and then got called up for the donation.

It was easy, it was interesting (nice to chat with people, interesting to watch how they go through the different stations of donating), and there was about 30 minutes when no one was scheduled and I was able to eat the lunch I brought.

If you are squeamish, don’t worry – you don’t ever have to see any blood, since you are facing away from the donor tables. And if anyone were to throw up, it’s NOT your job to clean it up (no one threw up, BTW, but we did have one guy faint).

If another volunteer had shown up, one of us would have been at the registration table and one of us would have been at the snack table, chatting with people who had just given blood, to make sure they were okay and ready to leave after 10 minutes or so. Had it been a larger event, there would have been two people registering and two people at the snack table.

If you are looking for an easy, interesting volunteering gig, I highly recommend you sign up to be a blood donor ambassador. You get to pick which event(s) you help at. It gives you insight into how the Red Cross works (the Red Cross does a lot more than blood drives). And you can sign up for as many blood drives as you want – if there is one every day in your area (which there is in the Portland, Oregon area), you could easily get 25 hours, maybe even more, of volunteering in a week, if you can volunteer on weekdays (more if you can do weekends too). I highly recommend this for people that are required to do community service – you may have three weeks from the time of sign up until you start, but you can get hours in quickly if you have time during the day.

In addition to Blood Donor Ambassadors, the American Red Cross needs:

  • Blood Transportation Specialists
  • Disaster Action Team members
  • Shelter Services staff members (being a blood donor ambassador is a good way to see what the intake process is like for emergency shelters)
  • Disaster Health Services Team (if you are a licensed healthcare provider)
  • Administrative help

If you dream of being deployed to disaster zones elsewhere, you first have to have deep experience as a part of your own local Red Cross in your own area (disaster action teams, shelter staff teams especially).

And if you are with an initiative that’s struggling to attract volunteers – what is the Red Cross doing that YOU should be doing regarding volunteer management? Note that I didn’t deal with any paid staff as I went through the onboarding process – my screeners and trainers were volunteers themselves!

Also see:

UPDATE:

A few months ago, I decided to test my own advice that I have posted on the subreddit regarding volunteering many times, that if you volunteer locally with the American Red Cross, you might get asked to deploy to a disaster somewhere else in the USA.

Welp – that’s exactly what’s just happened: I just got an email sent to all volunteers:

As Hurricane Ian hit Florida with dangerous winds, rain and storm surges, Cascades Region is in alert and standby modes in preparation of volunteer deployments. As we monitor the situation we look to current Red Crossers to train in both deployable and local volunteer roles to continue supporting the mission and our impacted communities.

And there’s a link to something called the Deployment Interest Form, and more info about information events (2 virtual, 3 in-person) to share deployment processes and training.

Folks, it really, really does work: volunteer LOCALLY with your American Red Cross chapter, in any capacity, and you will get info on trainings for disaster response, and if you complete that training, you may get invited to deploy to a disaster zone to help.

And in the USA, you start by filling out this form.

https://www.redcross.org/volunteer/become-a-volunteer.html

The crisis in Florida and the East Coast caused by this latest hurricane will go on for MONTHS. You could be a part of the response! Fill out the form, get the training you need – ASAP.

Something missing on your web site?

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I go onto Quora regularly to answer questions about volunteer engagement, nonprofit management and anything else I think I might be able to help with. It’s part of my own personal campaign to address misinformation and create better understanding about mission-based orgnaizations.

I saw this question and I think it speaks volumes:

In other words, why do most nonprofit web sites want your money but now your time as a volunteer?

Think about the message that sends to the community and to your current volunteers!

On that note, two resources worth visiting if you never have – and revisiting if you haven’t in a while:

The Information About & For Volunteers You Should Have on Your Web Site. 

Don’t Just Ask for Money!

If you have benefited from this blog, my other blogs, or other parts of my web site and would like to support the time that went into researching information, developing material, preparing articles, updating pages, etc. (I receive no funding for this work), here is how you can help. 

Ensuring cultural & social interactions: as important as water, food & shelter.

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ACAPS is a nonprofit, nongovernmental project founded in 2009 with the aim of conducting independent, groundbreaking humanitarian analysis to help humanitarian workers, influencers, fundraisers and donors make better-informed decisions. ACAPS is not affiliated with the UN or any other organisation, allowing it to be a more neutral, critical voice regarding such initiative. ACAPS is overseen by a consortium of three NGOs: the Norwegian Refugee Council, Save the Children and Mercy Corps.

ACAPS published a report in May 2022, Life goes on in Yemen: Conversations with Yemeni families as the war nears its eighth year, that illustrates why humanitarian response cannot be just about providing water, food and shelter, and why it’s a mistake for charities to limit their communications with donors to only these needs. Water food and shelter are often called “basic needs”, but the reality is that social interactions, cultural practices and trust in the strength and work of institutions are all a part of basic human needs as well. The report is about Yemen, but it applies to every country.

This image is, to me, oh-so-powerful – and applies to every community, not just Yemen:

An image of a family as a part of a cycle that includes life-cycle events like weddings, deaths, births, etc., and the essential nature of having a social and cultural life.

This excerpt from the report is a good summary of what the image and the entire report is trying to say:

This research serves as a reminder that Yemenis are interested in more than just the satisfaction of their essential needs (such as water, food, and shelter). It highlights the diversity of households and the creative ways people adapt to economic challenges and accommodate long term strategic needs. Yemenis continue to participate in life-cycle events, celebrations, and social obligations. Having a social life maintains and creates networks and connections that build social capital, enhance the quality of life, and form the support network people can rely on when they most need it. Understanding the key role social capital plays in Yemeni life highlights that social capital is something built, maintained, stored, and used in a continuous cycle. Connections are important, but social capital is the glue that keeps these connections alive. When Yemenis keep celebrations modest by inviting fewer guests or keeping events shorter, they build less social capital. Similarly, they lose social capital when they hold fewer gatherings or visit extended family in their ancestral villages less.

So many people want to volunteer and/or donate financially to help people experiencing extreme poverty caused by social injustice, historic oppression and inequities and armed conflict. That should continue to be encouraged and cultivated – but people also need to understand that community development is every bit as important as charity and the provision of water, food and shelter.

Shout out to the Aidnography blog for bringing this to my attention.

Also see:

Decolonizing International Aid (including international volunteering).

humanitarian stories & photos – use with caution.

Extreme poverty is not beautiful.

Advice for teaching children compassion & understanding instead of pity with regard to poverty.

Nope, volunteering is not always inherently “good”.