At long last, someone that is not me has conducted a fact-based, non-hype review of micro volunteering, and not just from the volunteers’ point of view, but from the volunteer-involving organizations point of view as well. Hurrah!

Published by the Institute for Volunteering Research and the National Council for Voluntary Organisations (NCVO), the report, The value of giving a little time Understanding the potential of micro-volunteering, is focused on United Kingdom-based efforts, but is applicable to other countries regarding what micro volunteering really looks like, and what it takes for it to be successful.

Do I agree with everything in the report? No. For instance, the writers don’t believe micro volunteering is episodic volunteering; I’m adamant that it is. The writers include offline activities within their definition of micro volunteering, something that is a very new way of thinking. But every researcher has to define the parameters of their study, and I respect how they’ve chosen to define the practice, even if I don’t agree with it 100%.

And is it micro volunteering, microvolunteering, or micro-volunteering? I just do whatever spell check tells me…

That said, it’s a good report and worth your time to read, particularly if you are skeptical of the idea of micro volunteering. My favorite part was part 6, “What are the challenges of micro- volunteering?” It’s the part of the report that breaks new ground, because (1) it admits that there ARE real challenges to creating micro tasks and involving volunteers in those tasks, something people promoting micro volunteering to date have been reluctant to admit, and (2) it offers a detailed list of those real challenges, and a start on how they might be addressed.

I have managed probably hundreds of online volunteers in micro volunteering projects – though it didn’t have a snazzy name for most of the years I did so. In September 2013, I blogged at TechSoup about what it’s like to manage its micro volunteering initiative, Donate Your Brain, pointing out just how much time and effort it takes to look for micro volunteering opportunities in relation to the TechSoup community forum. I’d like to see others that are creating micro volunteering tasks and supporting the volunteers in them do this as well: talk about what it REALLY takes!

I have to say that Table 3 in the report, “Are organisations experiencing the benefits of micro-volunteering?”, made me laugh out loud – it reads oh-so-much like the benefits of virtual volunteering for organizations that was written back in the 1990s!

Here’s more of my own recommendations regarding micro volunteering. And in January 2014, The Last Virtual Volunteering Guidebook will be published, and it includes practical guidelines on how to create micro tasks for volunteers, and how to support volunteers in those tasks. But more information, and voices, are needed! We need more, real research that answers these questions, in detail:

• What does successful micro volunteering look like for an organization? I don’t mean just a list of tasks; how do they measure success? What measurable impact does engaging with volunteers in micro tasks look like, for the organization and those it serves?
• How much time and other investment, in detail, is required by the organization to create successful micro volunteering that makes the investment of time and effort by the organization worth it?

Let’s hope that national institutes that study community engagement, as well as traditional volunteer centers, will, at last, embrace micro volunteering (and all virtual volunteering, for that matter) and start including it in their studies, workshops, publications and trainings.

With all that said, and as much as I really do like this report, the reality is that not every organization is going to be able to create micro tasks for micro volunteering. Just as not every organization can, or should, create opportunities for family volunteers, or other group volunteers. Not every task can be altered so that any volunteer can do it. Not every task can be done by episodic volunteers – sometimes, the best person for a task or role is a long-term volunteer who can give a substantial amount of time every month. Different tasks require different kinds of staffing. And all volunteering, including micro volunteering, takes real time – let’s NOT say it’s perfect for people that don’t have time to volunteer, because it DOES take real time, even if it’s just a few minutes.

The challenge isn’t creating micro tasks for volunteers; the much greater challenge is supporting those charged with supporting volunteers at organizations large and small with the resources they need to create all of these different avenues for volunteer engagement. Are you ready to fund and equip your manager of volunteers with the resources he or she needs to make this a reality?