Monthly Archives: November 2013

How do international NGOs use Twitter?

In the latest installment of the award-winning Twiplomacy study, global public relations and communications firm Burson-Marsteller looks at how international organisations use Twitter to promote their stories and how they engage with their followers. In November 2013, Burson-Marsteller analysed the 223 Twitter accounts of 101 international organisations and non-profit organizations. Over the past six years, all leading international organisations have set up at least one institutional Twitter account, and half of the 101 organisations analysed in this study have created a personal account for the head of the organization.

This is a terrific report. It not only looks at retweets, but also how many of these organizations are on other tweeters’ lists. I also like that the study looked at executive director’s tweets, not just the organizations, and that how often they interacted with others on Twitter was analyzed.

A great way to learn how success on Twitter can look – lessons for even small organizations, not just large, international ones.

It’s real: the unpaid internships & volunteers controversy

Believe it or not, there are people that do not believe there is an ongoing, at times impassioned, debate as to whether or not unpaid interns supporting charities, nonprofits or non-government organizations (NGOs) are volunteers. These non-believers say that the issue is resolved – that unpaid interns aren’t volunteers, and that’s that. These non-believers are the same people that also do not believe that employees or executives on loan, pro bono consultants, or people doing community service for a court or a class at mission-based organizations are volunteers. Their definition of volunteer is extremely limited: the term is to be used only for people that donate time primarily out of the goodness of their heart, with NO expectations of benefits like job skills development, career exploration, social connections, etc.. For them, the motivation of the person defines volunteer, not their pay status or the reason the role was reserved specifically for unpaid staff.

The reality, however, is that there is a very real, ongoing debate among those that advocate for and research volunteerism, those that involve volunteers, and volunteers themselves, about who is and isn’t a volunteer, including debate regarding whether or not unpaid interns should be considered volunteers.

If you know me, you know that I’m firmly in the big tent camp: of course unpaid interns at nonprofits, charities, NGOs, schools and other mission-based organizations are volunteers, just as employees or executives on loan, pro bono consultants, or people doing community service for a court or a class at such organizations are volunteers, just as people who are volunteering primarily to improve their employability or explore careers or making social connections are still volunteers. However, I also know that not everyone thinks that way, and fully acknowledge that this is an ongoing debate – that there are people with differing opinions on the issue.

Some of my previous blogs on the subject, with links to articles about how this is an ongoing controversy (and not just in the USA) include:

As the first link notes, this is not just a problem in the USA: there is not universal agreement in other countries either about unpaid interns as volunteers.

For instance, the European Volunteer Centre feels that unpaid internships are

mistakenly perceived to be or even presented as volunteering.”

Yet CEV also says that

Volunteering is an outstanding source of learning and a contributor to personal and professional development. CEV considers it important to recognize volunteering as a source of non-formal and informal learning, while keeping a balance in order not to move the focus from the benefit to others to the benefit of the individual in the form of qualifications or recognition of skills.”

Do you see the contradiction? Of course all mission-based organizations have a primary focus on benefiting others or the environment, rather than benefitting any individual, including employees and unpaid staff (volunteers), but any organization of quality will also have a second or tertiary priority of supporting staff – paid employees and unpaid volunteers – in expanding their qualifications or skills. Also, the reality is that there are a LOT of volunteers who are donating service primarily to benefit themselves in terms of skills development, career exploration, job connections, social connections, having fun, and on and on – those motivations don’t make them any less of a volunteer than the person that is there primarily out of the goodness of the heart (which I remain unconvinced any volunteer actually does, primarily, but that’s another blog).

The ILO’s Manual on the measurement of volunteer work is similarly confusing, saying

Volunteers may receive non-monetary benefits from volunteering in the form of skills development, social connections, job contacts, social standing and a feeling of self- worth (p. 14)

But then, later on that same page, saying

Unpaid apprenticeships required for entry into a job and internships and student volunteer work required for graduation or continuation in a school or training programme violate the non-compulsory feature of the definition and should therefore not be considered as volunteer work. (ILO 2011 p. 14)

On the UKVPMs online discussion group for managers of volunteers in the United Kingdom, debate on this subject happened as recently as December 20121. The longest debate on UKVPMs happened in July 2011, with more than 50 messages and more than a dozen people debating the issue2.

Controversies regarding unpaid interns can easily be found in newspaper articles and on Twitter, and further discussions regarding the controversies and emotions on this subject can be found in the comments section beneath most of these online articles, such as these, all retrieved in July 2013 (URLs provided in text in case links no longer work, in which case, type such into archive.org):

Brussels army of ‘slave’ trainees escapes EU gaze, Reuters, June 27, 2013
Retrieved from http://news.yahoo.com/brussels-army-slave-trainees-escapes-123155558.html The European Commission offers some 1,400 sought-after five-month traineeships a year… Yet the pay is well below the Belgian minimum wage requirement of 1,500 euros per month. Many other advertised positions offer monthly stipends of a few hundred euros and sometimes nothing at all. Traineeships are supposed to provide training, but the line between that and actual employment is often blurred.

Are charities’ unpaid interns really ‘volunteers’?
A legal loophole means charities needn’t pay their interns. But pricing graduates out of the sector is damaging and unfair, The Guardian, 28 June 2011
Retrieved from http://www.guardian.co.uk/commentisfree/2011/jun/28/charities-unpaid-interns-graduates.
“You have to be rich to work for a charity now,” an intern told me recently. “I’m passionate about helping others but after six months of unpaid work it’s a luxury I can’t afford any more. So I’m giving up to do something else.”

NUJ wins first unpaid internship tribunal, The Drum, May 2011
Retrieved from http://www.thedrum.com/news/2011/05/13/nuj-wins-first-unpaid-internship-tribunal.
Payment for interns looks likely to become a reality as the National Union of Journalists celebrates having successfully sued TPG Web Publishing to pay a member who had untaken an unpaid internship at the company.

There are consequences for this confusion: unpaid interns are mobilizing and voicing their own concerns about their employment status and treatment – and not just at for-profit companies, but at nonprofits and NGOs. There are at least seven Twitter accounts representing the interests of such unpaid interns:

@HagueInterns – Hague Interns Association. “HIA is an association of interns working at UN-related and intergov’t orgs in The Hague. We work to improve intern welfare & promote intern rights.”

@UnpaidIsUnfair – “Unpaid internships are unfair. The United Nations should be no exception. Please sign our petition and tell the UN that young people matter.”

@EricGlatt – Interns ≠ Free Labor. “Working to end #wagetheft guised as #unpaidinternships. Law student & Public Interest Fellow at Georgetown.”

@InternLabor – Intern Labor Rights. “In this era of historic inequality, class divide, soaring student debt and persistent unemployment we call for an end to unpaid internships: Pay your interns!” internlaborrights.com

@FairPayCampaign – Join the fight to end unpaid internships in the U.S.A. Launching Summer 2013.

@canadianinterns – “The Canadian Intern Association advocates against the exploitation of interns and aims to improve the internship experience for both interns and employers.”

@InternJustice – “Protecting the rights and wages of interns.”

The debate regarding whether or not unpaid interns at charities, nonprofits, NGOs and other organizations are volunteers doesn’t just complicate discussions about volunteerism; it also complicates discussions and policies about volunteering as a tool for increasing marketable skills or career exploration, especially for young people.

Author, researcher and trainer Susan Ellis, who has authored or co-authored of 12 books related to volunteer management, researched and written more than 120 articles on volunteer management for dozens of publications, trains worldwide regarding volunteerism, and founded the largest publisher of volunteerism-related books, addresses this debate regularly. For instance, in this November 2004 “Hot Topic” blog, she notes:

It’s fine to distinguish specific challenging volunteer assignments that need to be filled by qualified people with more-than-average hours available per week. But why not make these available to anyone willing and able to meet the requirements – not just students? Think about the illogic of assuming that a student, often quite inexperienced, can fulfill an intensive role just because s/he is a student, while an adult “volunteer” who may be truly qualified is relegated to less consequential tasks simply because of being placed into a different category of worker.

Further, the skill necessary to create a meaningful “internship” is exactly the same task analysis that ought to be brought to any work designed for volunteers. It might even elicit more creativity if staff were asked to develop volunteer roles that allowed the doer to grow and learn – at any age and for any reason…

Maybe it’s time to examine our own reactions to the words volunteer and intern. Both are descriptors, not job titles. Neither really tells us what the person is actually doing, nor necessarily the skills the person brings. But if one connotes nice helper to you and the other connotes serious learner, ask yourself why both can’t be both. Then ask yourself whether the distinction has been made in your agency mainly to professionalize internships… and why that wouldn’t be positive as an approach to all volunteered assistance. (Ellis 2004).

Ellis’s blog resulted in more than 20 comments, some from Europe, from both organisations and interns, further demonstrating that there is not universal agreement regarding the status of unpaid interns as volunteers.

This is a real controversy, and the issue remains unresolved. The next time someone tries to tell you there is no debate on this subject, that the issue is resolved, even in Europe, feel free to share the information in this blog!

Footnotes:

1 UKVPMs Messages 8992 to 9005, most under the subject line “volunteering vs unpaid internships – the debate continues.”

2 UKVPMs Most of the messages between 7846 through 7909, under the subject lines “Who is a volunteer and who isn’t?” and “Should charities offer unpaid internships?”

Also see this web page, Online & print articles about or addressing controversies regarding volunteers replacing paid staff, and these blog posts:

Free training video: Using Internet & Smartphone Apps to Work With Volunteers

This workshop, Real Tools for Real People: Using Internet & Smartphone Apps to Work With Volunteers, is a 90 minute training video made at the October Corporation for National and Community Service 2013 Pacific Cluster Learning Community Conference, with twang (I’d been in Kentucky two weeks previously). It’s focused on managers of AmeriCorps, VISTA, SeniorCorps and other national service members, however, it’s applicable to any initiative involving volunteers.

Sorry that the video doesn’t pick up the laughs from the terrific audience of about 50 or more people.

 

New report NOT by me re: microvolunteering

At long last, someone that is not me has conducted a fact-based, non-hype review of micro volunteering, and not just from the volunteers’ point of view, but from the volunteer-involving organizations point of view as well. Hurrah!

Published by the Institute for Volunteering Research and the National Council for Voluntary Organisations (NCVO), the report, The value of giving a little time Understanding the potential of micro-volunteering, is focused on United Kingdom-based efforts, but is applicable to other countries regarding what micro volunteering really looks like, and what it takes for it to be successful.

Do I agree with everything in the report? No. For instance, the writers don’t believe micro volunteering is episodic volunteering; I’m adamant that it is. The writers include offline activities within their definition of micro volunteering, something that is a very new way of thinking. But every researcher has to define the parameters of their study, and I respect how they’ve chosen to define the practice, even if I don’t agree with it 100%.

And is it micro volunteering, microvolunteering, or micro-volunteering? I just do whatever spell check tells me…

That said, it’s a good report and worth your time to read, particularly if you are skeptical of the idea of micro volunteering. My favorite part was part 6, “What are the challenges of micro- volunteering?” It’s the part of the report that breaks new ground, because (1) it admits that there ARE real challenges to creating micro tasks and involving volunteers in those tasks, something people promoting micro volunteering to date have been reluctant to admit, and (2) it offers a detailed list of those real challenges, and a start on how they might be addressed.

I have managed probably hundreds of online volunteers in micro volunteering projects – though it didn’t have a snazzy name for most of the years I did so. In September 2013, I blogged at TechSoup about what it’s like to manage its micro volunteering initiative, Donate Your Brain, pointing out just how much time and effort it takes to look for micro volunteering opportunities in relation to the TechSoup community forum. I’d like to see others that are creating micro volunteering tasks and supporting the volunteers in them do this as well: talk about what it REALLY takes!

I have to say that Table 3 in the report, “Are organisations experiencing the benefits of micro-volunteering?”, made me laugh out loud – it reads oh-so-much like the benefits of virtual volunteering for organizations that was written back in the 1990s!

Here’s more of my own recommendations regarding micro volunteering. And in January 2014, The Last Virtual Volunteering Guidebook will be published, and it includes practical guidelines on how to create micro tasks for volunteers, and how to support volunteers in those tasks. But more information, and voices, are needed! We need more, real research that answers these questions, in detail:

  • What does successful micro volunteering look like for an organization? I don’t mean just a list of tasks; how do they measure success? What measurable impact does engaging with volunteers in micro tasks look like, for the organization and those it serves?
  • How much time and other investment, in detail, is required by the organization to create successful micro volunteering that makes the investment of time and effort by the organization worth it?

Let’s hope that national institutes that study community engagement, as well as traditional volunteer centers, will, at last, embrace micro volunteering (and all virtual volunteering, for that matter) and start including it in their studies, workshops, publications and trainings.

With all that said, and as much as I really do like this report, the reality is that not every organization is going to be able to create micro tasks for micro volunteering. Just as not every organization can, or should, create opportunities for family volunteers, or other group volunteers. Not every task can be altered so that any volunteer can do it. Not every task can be done by episodic volunteers – sometimes, the best person for a task or role is a long-term volunteer who can give a substantial amount of time every month. Different tasks require different kinds of staffing. And all volunteering, including micro volunteering, takes real time – let’s NOT say it’s perfect for people that don’t have time to volunteer, because it DOES take real time, even if it’s just a few minutes.

The challenge isn’t creating micro tasks for volunteers; the much greater challenge is supporting those charged with supporting volunteers at organizations large and small with the resources they need to create all of these different avenues for volunteer engagement. Are you ready to fund and equip your manager of volunteers with the resources he or she needs to make this a reality?

Online volunteers, social media, disaster response & the Philippines

United Nations OCHA and the Digital Humanitarian Network are looking for online volunteers to help in geo-tagging twitter messages and images to support relief efforts in the Philippines. Find out more and sign up here, at the UN Volunteers Online Volunteering web site.

Also, other online volunteers across the world are building the digital infrastructure for the organization’s Typhoon Haiyan relief efforts: since Saturday, more than 400 volunteers have made nearly three quarters of a million additions to OpenStreetMap (OSM), regarding areas in and around the Philippines. Those additions reflect the land before the storm, but they will help Red Cross workers and volunteers make critical decisions after it about where to send food, water, and supplies (OSM aims to be a complete map of the world, free to use and editable by all. Created in 2004, it now has over a million users). The Red Cross is using the data. More at this article from the Atlantic.

And, hurrah, the first shipment of Facebook “likes” have arrived in the Philippines (article in German – and is a better criticism of slacktivism or slackavism than anything else).