International days, weeks, years and decades offer excellent outreach opportunities for nonprofit organizations, non-governmental organizations (NGOs), civil society organizations, charities, and others trying to improve our communities, our individual lives, and the environment. There is a commemorative day or week, as designated by the United Nations general assembly, for just about any subject you can think of, and on top of that, there are designated years and decades you may also be able to utilize for outreach efforts.
You can use these designations to tie in your organization’s events and programs, through issuing press releases, writing op-ed pieces for local media, blogging on a related topic, offering yourself for interviews to radio and TV, or even holding a special event. If you mention these days, weeks, years, etc. on your blog and web site, you increase the chance of your organization coming to the attention of anyone doing a search online for information about these days, weeks, etc. Look for Twitter tags that are trending on these topics, so can have your Tweets reach an even wider audience.
So far, 2012 has just one UN designation: International Year of Cooperatives. Organizations focused on microfinance, rural business development, small farmers and all organizations that support co-ops / cooperative enterprises in some way should all already be thinking about what they are going to do to leverage this year’s designation to promote their work and the needs of those they serve. Credit unions and even REI need to be thinking about leveraging the International Year of Cooperatives as well!
By the end of 2011,, 2012 will have at least two other designations from the UN as well.
It’s not too late to leverage 2011, which has been designated as:
- International Year of Youth: Dialogue and Mutual Understanding – from 12 August 2010 (International Youth Day) to 11 August 2011
- International Year of Forests
- International Year of Chemistry
- International Year for People of African Descent
2011 is also the International 10th anniversary of International Year of Volunteers (IYV+10), and the United Nations Volunteers programme is leading its promotion. In addition, 2011 is also the European Year of Volunteering 2011.Individual countries and individual organizations also have their own designated days and weeks that may be different than other countries and agencies.
Tags: cooperative cooperatives, co-op, co-ops, credit, union, unions, women, business, small, micro, enterprise, investing, investment, United, Nations